11 Ways to Market Your App Online

It takes an enormous amount of effort to turn a mobile app idea into a winning one as 100s of apps are being launched to the app stores every day. To make your app stand out from the crowd and to reach your targeted users, an effective marketing strategy is obligatory.

app marketing

Let me tell you some of the ways through which you can spread the awareness of your app and boost your sales. I have categorized them into paid and unpaid ways so that your marketing strategist can easily work on.

#1. Build a Website/Microsite

One of the best and easiest ways to promote your app is to have a simple one-page website or a microsite that showcases complete details about your App. These days, many users prefer to search online before downloading an app as there is only minimal information provided on the app store page. Therefore, a simple website highlighting key elements of the app will not only help in your SEO rankings but also increases your app downloads. Moreover, with the advanced tools like WordPress, Drupal, Wix, Joomla, etc., it’s no longer hard to create a website.

#2. Create Blogs

Write interesting blogs on the topics related to your app and try to steer users to your app page while persuading them to download the app. You can also promote these blogs at various places such as social media, blogging sites, etc., to increase the reach of your app.

#3. App Store Optimization

This is one of the most important things to look at. Be it in the Play Store or iTunes Store, your app needs to be optimized in the best way to get discovered by the users promptly. Nearly, 60 percent of the app downloads actually come from browsing through app stores. So, here are few things to follow for better app store optimization:

  • A little bit of keyword planning- Use tools like Adwords Keyword Planner, SEMRush or Spyfu to list out potential keywords for your app and incorporate them while uploading your app to the app store. These tools will show you the number of searches for each keyword. Add these keywords to the keywords section and keep optimizing them according to the search trend.
  • Make sure your title is aptGive an appropriate title to the App. Ensure that there’s no misspelling. Adding a keyword to the title can help you in SEO rankings.
  • A meaningful descriptionInclude your app key functionalities, features, and related keywords in the app description. But please don’t stuff your description with inappropriate keywords.
  • Target locationIf your app is targeted towards a specific geographic region, make sure you are selecting the right country while uploading the app. If your app is not geography-centric, then target it globally. This could bring more visitors to your app store page.
  • Link to your websiteIt is likely that people will download an app that has a website linked to it.
  • Promo VideoAdd an informative promotional video to drastically improve the download rates. Videos create an impression in the mind of users and could impact their purchase decision.
  • ScreenshotsMake sure screenshots are clear and show functionalities and UIs to the user while having his first look.
  • IconsDesign an attractive and visible icon for your app. Research shows that apps with better icons get more downloads.
  • Previous AppsIf you already have any apps in the app store with a good download rate, it is better to upload the new app using the same developer account. This will enhance your app visibility by suggesting it to the previous app users.

#4. Exploit Social Media

  • Create a Facebook Page

Create a business page on Facebook for your app. Update the profiles with fresh content and link it to your app page, website, and other social profiles. Keep posting regularly with attractive images and blog posts related to your app and share them in relevant groups.

  • Twitter Profile

Twitter is one of the largest social media platforms to connect with a massive number of users. The trending hashtag option from Twitter will help you in reaching the targeted customer. Also, make sure you link your App Website to the Twitter profile.

  • Google Plus Profile

Just like other social media, create a profile on Google Plus with appropriate details. This can act as a high PR backlink for the promotion of your Website. Also, share posts in communities for better reach.

  • Instagram Business Profile

Create an Instagram profile and convert it to a business profile. The business profile will facilitate easy call making options for users and helps showcase your linked website.

  • LinkedIn Profile

LinkedIn allows you to make professional connections and acts as a great backlink for your website. You can also use paid ways to boost your app marketing; we will discuss this later in this blog.

  • Same with Pinterest, Tumblr, Vkontakte & other Social Media. Explore and make the most of it.
  • Create Gifs and short videos from platforms like Vine and share them on social media for greater reach.

#5. Email Campaigns

Conduct Email Campaigns using email marketing platforms like MailChimp. If you have an email database of potential app users, inbox them attractive newsletters and offers with app download buttons or buttons that link to your website, and social media. Most of these platforms will allow you to track opens, bounces, and even get the location-specific data.

#6. Create “How to” videos on the app usage & benefits and share it on video hosting sites like Youtube, Dailymotion, Ustream etc.

Facebook allows you to link your YouTube Channel to the Facebook profile. These Video streaming sites will allow you to submit your website information in the profile, video descriptions or to incorporate into the video. You can even share the videos on your social media profiles.

#7. Submit Backlinks to your Promotional Website/Microsite

Use social bookmarking sites that allow you to submit website details to them for free.

#8. Reach out to Editors, Journalists of Press and Magazines and Discuss your App Details

Persuade them on how the app usage is going to change the lives of people. And convince why it is worthy of being published. Get your content published!

#9. Include Promotional Website Link in your Email Signature

#10. Submit your Apps to App Review Websites like Feedmyapp, Appadvice, 148Apps, Appstorm, etc.

# 11. Pay for Ads  

If you are already done with the free promotions and if you want to expand your user base more, then you can always go for these paid ways to boost your app downloads or traffic.

  • Facebook Ads/ Instagram AdsA very worthwhile platform with lots of users and effective targeting. Since Instagram is owned by Facebook, you can even set up your Instagram sponsored ads from here. This allows you to target customers and give clickable links to your Instagram posts.
  • Twitter AdsTwitter Ads campaigns are based on business goals. Discover which objective-based campaign is right for you, based on your business needs and focus on that.
  • Google AdwordsThis allows you to set a budget and pay for your ad when a user searches for a keyword and finds your add. Google Adwords can be also used to display your ads in other apps.
  • Apple Search AdsApple Search Ads is an advertising option for promoting your app in the apple app store.
  • Bing AdsIt is a Yahoo’s advertising service similar to Google Adwords.
  • Pinterest Ads – Promote your best pins to appear in the most relevant places.

These are all the different ways to market your app(s) online. You can also work on promoting your app offline through Word of mouth, Banners and Posters with QR codes and other Augmented Reality enabled contents. Sending SMS to Play store or iTunes store links could even get you some more downloads. Make sure you are tracking your online statistics through Google Analytics. This could give you a detailed idea of where to target and where your ad spends should focus on. Thanks for reading.

6 Key metrics to optimize your app marketing

For any business, both web and mobile presence are equally important. However, the usage of mobile devices has been increasing significantly in the last few years.

Justifying this, Digital Statshot reported that mobile phones and tablets have 38% of share in the web traffic with a 56% increase as compared to the same period last year, whereas laptops and desktops have 62% web traffic share with a 13% decline as compared to the same period last year.

6 Key metrics to optimize your app marketing

Moreover, users will swiftly adapt to mobile apps if it is designed with great user experience and marketed properly. So, in order to make your mobile app successful, analyzing mobile app metrics is crucial in the app marketing.

Here are some key metrics of mobile apps that should be analyzed to increase your in-app purchases or services.


The number of app downloads will represent the scale of users. If the number of downloads is more in a short period, it will help you get listed in top ranks. It is also important to track time of download, how they land on download page, from where they download; whether from social feeds, organic or through paid ads, etc., will help in better inputs for your marketing campaigns. This tracking will help you to promote your business more in that particular areas of social media or websites.


During the app development process itself, you would have defined your target users. Now, user analytics helps to identify whether you have reached your target audience or not. Track the statistics like the average age group of users, the number of users who use the app daily and number of users who have downloaded the app. It will let you understand the mobile app stickiness factor that illustrates the engagement factor of an app.


Session by a user is one of the important metrics that you need to track. It reveals the duration of time that a user stay in the app for a single activity. For example, the time taken by a potential customer to search for a product to check out in an e-commerce site is considered as one complete session. Whereas in games, one session is defined as finishing one level and exit the app.

This factor will help you to understand the user’s number of sessions per day. For a game, it is important to have longer sessions. Meanwhile, an e-commerce site should have short session time to check out.


The retention metric is defined by the frequency of sessions. It is calculated based on the number of users who visit the app daily and the total number of users from the group. Retention tracks your valuable and most engaged users and helps in better targeting capabilities, which in turn leads to better in-app purchasing by increasing the level of engagement.

Retention analytics allows you to discover, what is working and what’s not in your app when an update occurs. Therefore, when you released a new version, it is important to identify whether your retention has changed.


This analytics will help you understand the flow between screens, exits by screens, the number of visits to screens, and gesture characterization of app users. You can find what screen your user will usually tend to scroll? What buttons do they click the most? Which screen do they spend most of the time? These reports will help you to place ads in those particular areas. The reports of an e-commerce app will let you know where you can minimize the time for sessions.


Reviews will help you understand what the user exactly feels about your app. You can consider the feedback given in the App Store such as reviews in Google’s Play Store, which actually say beyond what we presume from numbers and analytics. It certainly represents where your app is placed among its competitors.

These 6 key factors will help you promptly understand how your app is performing in the app market. However, the mobile app metric analysis will not end with these alone. It depends on your choice, either quickly understanding the app progress or rather digging deep into the numbers. Analyzing the key metrics for your application is critical to remain successful.