App Landing Page is the Key Factor in App Marketing

Apps make huge business. Consequently, the demand for apps has also been increasing in the market. Hence, the presentation of your app in the app store is imperative to stand out from the competitors. Moreover, what makes a user download your app completely depends on the elements that you have included in the app landing page. An alluring and interpretive landing page will drive more traffic to your app's page and convince users to download your app from the app store. Therefore, app landing page optimization maximizes your downloads and has become a significant factor in the app marketing.   [...]
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App Monitoring – Why is it Critical for the Success of Your Business?

Though several new apps are being launched every day, customers opt for faster and more accurate service providing apps. Therefore, maintaining app quality is the core of any business to stand out from the competitors. However, app quality is not just about the app designing and development, the performance of the app is also crucial for the success of an app. Monitoring an application will help detect and fix a problem - before your customer even aware of that problem exists. So, app monitoring has become an increasingly significant factor to retain customers and help businesses achieve the exceptional customer [...]
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Monetize Your App While making Your Customers Happy!

Our mobile phones are truly smart with a myriad of apps available frequently. Though mobile apps are posing a serious competition in the market, many entrepreneurs are eager to develop new apps because they believe that a solid strategy of app development can make money efficiently. For a successful profitable app, there are three major monetization models. They are: Free apps - which supports in-app advertising Freemium apps - which supports in-app purchases Paid apps – which relies on one-time payment of a fee While you plan for developing an app, it is critical to choose the best suitable model [...]
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Importance of Mobile Apps for Healthcare Providers

The doctor and patient interaction plays the most vital role in healthcare delivery. In fact, it is a significant challenge while monitoring patients remotely. However, in this age of the advanced technology, it is not arduous to bridge that gap between a doctor and a patient. Thence, several healthcare professionals are enthusiastic to develop a mobile application as it will help reach their patients anytime, anywhere and also improves the operating performance of their clinics. Moreover, people are also seeking quick and easy solutions for their health ailments. Mobile applications for healthcare organizations help deliver services with quality care, improved [...]
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Best Practices in Mobile App Testing

Image Source: netsolutionsindia.com The number of customers, as well as the number of enterprise mobile apps, has grown significantly over the past few years. Organizations need to test the mobile apps to ensure that every app is of high-quality in order to prevent productivity & revenue loss and damage to the brand reputation. Mobile app testing is more complex and varies from testing web applications and traditional desktops. It should be tested on a variety of hardware and software platforms of various versions under different network connectivity conditions. Besides, the constant introduction of new devices and the rapid pace of [...]
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Celebrating the success of delivering mobility projects

"The recipe for success is to think smart, work hard and achieve customer satisfaction." This is what we believe and follow to achieve success at Vmoksha. Just like every project, we achieved success in delivering multiple mobility projects too. Appreciating the hard work and dedication of the team, Vmoksha thought it is a moment worthy of a special celebration. As food is always a popular way to memorialize an occasion, Vmoksha has arranged for a team lunch for the mobility team. Though our team was occupied with new projects, we all took part for the lunch. We enjoyed our moments [...]
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6 Key metrics to optimize your app marketing

For any business, both web and mobile presence are equally important. However, the usage of mobile devices has been increasing significantly in the last few years. Justifying this, Digital Statshot reported that mobile phones and tablets have 38% of share in the web traffic with a 56% increase as compared to the same period last year, whereas laptops and desktops have 62% web traffic share with a 13% decline as compared to the same period last year. Moreover, users will swiftly adapt to mobile apps if it is designed with great user experience and marketed properly. So, in order to [...]
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How m-commerce will evolve your business?

Customers prefer simple and friendly ways in buying or banking or any other work they do. Hence, your business outputs should be designed in a customer-friendly manner, which eventually makes a path to your organizational success. Considering this strategy, many business executives are adopting to M-Commerce technology, which delivers the electronic commerce / e-commerce capabilities directly into the customer's hand, anytime and anywhere, via wireless technologies. Let's have a look at how m-commerce will help evolve your business by increasing the sales and services.   Increased Usage of Smartphone and Mobile Internet Mobile internet allows people to quickly buy products [...]
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Building an Enterprise Mobility Strategy

Enterprise mobility is poised to rule the business world. The way people bank, travel, shop, learn, work and think has changed extremely with mobility.  However, this increased reliance on mobility among people has significantly benefited enterprises & entrepreneurs over the past few years. Now it is an opportunity and a choice for all of us to take the industry to the next level with the help of Enterprise Mobility solutions. Basic foundation for mobile strategy A comprehensive mobile strategy is imperative to elevate brand value, explore new market, drive engagement and improve workplace efficiencies. It requires a robust plan which [...]
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