Digital Marketing Analyst

Job code :
  • Full Time
  • Posted 12 days ago

JOB Position: Digital Marketing Analyst

Location: Bangalore, IN

Opportunity: Full Time

Vmoksha Technologies Pvt. Ltd. is an IT Services Company headquartered in Bangalore, India. Since its inception in May 2001, Vmoksha has emerged as a key player in the global software development and IT services space. Vmoksha is into varieties of engineering projects and custom software development in Web, Mobile, cloud, and Internet of Things. Vmoksha is also building competencies in the emerging technologies like Augmented Reality, Big Data, and Machine Learning.

Position Summary

As a Digital Marketing analyst at Vmoksha Technologies, you will work with our Digital Marketing Team to increase the brand’s visibility & promote discoverability of the brand on popular search engines, thereby increasing traffic, leads & subsequent conversions.

What are we looking for?    

  • Passion for brand promotion and internet marketing.
  • Proven SEO, SMO, and SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Identify new opportunities and tactics to improve lead generation.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • Experience with website analysis using a variety of analytics tools including Google Analytics and internal reporting tool.
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
  • Knowledge of HTML/CSS and website administrations.
  • Ability to manage client accounts and communication independently.
  • Up-to-date with the latest trends and best practices in Digital Marketing.
  • Good verbal and written communication

Key Responsibilities: 

  • Manage all search engine optimization and marketing activities.
  • Off-Page Activities like as Article Submission, Directory Submission, Blog Creation, Forum Posting, Blog Posting and Commenting, Social Bookmarking, etc.,
  • On-Page Activities like as Title Tag, Meta Tags Optimization, Anchor Text Optimization, Image Optimization, HTML Sitemap Creation, XML Sitemap Generation, etc.,
  • Oversee social media strategy of the organization.
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities.
  • Develop and implement link building strategy.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Plan and execute Social Media and PPC campaigns.
  • Monitor & Analyze PPC campaigns for lead generation in B2B and B2C model.
  • Manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.

Experience and Qualifications

Relevant Exp: 5 Years

Bachelor’s degree in Computer Science, or related field.

If you believe that you would perfectly fit for this job, apply below or drop your resume now at vcareers@vmokshagroup.com

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About Tejaswi

Sree Tejaswi is a passionate blogger, who loves reading books and enjoys traveling around the world. She adores writing fun and informative articles on technology as well as health updates.