How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

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WhatsApp Marketing Strategies to Boost Your Sales

In today’s market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number.

Bulk email marketing is one of the effective marketing strategies most companies follow. However, its major drawback is that some emails may directly go into customer’s spam box. Similarly, bulk SMS advertising is having certain limitations when compared to WhatsApp, which allows you to send high-quality resolution images, video, audio, location map, and contact files.

WhatsApp Flow Chart

Whatsapp marketing strategies

WhatsApp Marketing Strategies for Business Promotion

#1. Make an engaging brand persona

The first approach to the usage of WhatsApp for promoting your business is to customize and create an attractive brand persona. Since you are intending to use WhatsApp as a tool to reach out to your customers, they should be able to pick out your brand quickly. You should create an engaging brand persona that represents your brand with its WhatsApp number. People don’t like to chat with unknown enterprise names.

#2. Offer good value to build a phone database

As discussed above, you cannot push messages to consumers you do no longer have a mutual association with. You have to get a request from the customers to become their contact before you send them messages. In order to achieve that, design an appealing promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and begin their affiliation with you.

WhatsApp lets you run promotions using visuals, voice notes, videos, call to action graphics or website links related to the business or new product launches, brochures, coupons or helpful contents that are non-sales material.

#3. Provide valuable content

Provide high-quality content on relevant topics to make sure that your customers are engaged with you.

Here are few tips to create a successful WhatsApp group:

  • Create a group including up to 256 customers (max group member limit).
  • Give a unique group name.
  • Ensure that the group title reflects the name of your business name.
  • Add brand logo as the group icon if you have one.
  • Create group guiding policies. This will ensure people aren’t posting things irrelevant to the purpose of the group. Once you notice communities posting inappropriate content, you can remove such persons immediately.
  • Engage users with useful content, giveaways, freebies, etc.

Introducing Broadcasting Feature: If you want to send bulk messages, broadcasting is the best way. Though it has limitations like 256 contact limit and necessity of customer saving your number on his device, it has added features like the recipients won’t be able to know each other and can send reply individually. It allows you to target relevant audience in large mass. Hence, it is necessary to promote your mobile number through different online and publishing channels.

Leverage WhatsApp Status Feature: In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Share Flash Sales in WhatsApp Status: With the new Status feature, you could create special promotional codes that your clients can share to redeem. Using the instant photo and location feature, Status can let all of those in the group realize about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic.

#4. Deliver speedy customer service

You should be adequately resourced to handle customer queries. Initiate quick response to your costumers once they have tried to reach you. Ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.

For instance, Reliance Brands, which deals with some of the luxury brands in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers overtook it up, finding out about promotions, new launches and getting brand information like pictures and videos. In a few instances, the conversion rate of consumers who had been on the brand’s WhatsApp list was as high as 80%.

#5. Market survey and feedback

WhatsApp makes your way easy to draw customer for their valuable feedback after completing the deal.  Surprisingly, you will get the direct response from your customers which will improve transparency. In addition, the group discussions with customers, suppliers, employees can be possible on time. Such activities generate a bunch of suggestions and feedback. With the feedback you collected, you can respond to their demands and endorse the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers.

Conclusion

WhatsApp has the potential to benefit any business. However, it works exceptionally well for businesses that have an international customer base. So, if you have an international base of clients, you could potentially grow that niche by interacting with them efficiently via WhatsApp.

11 Ways to Market Your App Online

It takes an enormous amount of effort to turn a mobile app idea into a winning one as 100s of apps are being launched to the app stores every day. To make your app stand out from the crowd and to reach your targeted users, an effective marketing strategy is obligatory.

app marketing

Let me tell you some of the ways through which you can spread the awareness of your app and boost your sales. I have categorized them into paid and unpaid ways so that your marketing strategist can easily work on.

#1. Build a Website/Microsite

One of the best and easiest ways to promote your app is to have a simple one-page website or a microsite that showcases complete details about your App. These days, many users prefer to search online before downloading an app as there is only minimal information provided on the app store page. Therefore, a simple website highlighting key elements of the app will not only help in your SEO rankings but also increases your app downloads. Moreover, with the advanced tools like WordPress, Drupal, Wix, Joomla, etc., it’s no longer hard to create a website.

#2. Create Blogs

Write interesting blogs on the topics related to your app and try to steer users to your app page while persuading them to download the app. You can also promote these blogs at various places such as social media, blogging sites, etc., to increase the reach of your app.

#3. App Store Optimization

This is one of the most important things to look at. Be it in the Play Store or iTunes Store, your app needs to be optimized in the best way to get discovered by the users promptly. Nearly, 60 percent of the app downloads actually come from browsing through app stores. So, here are few things to follow for better app store optimization:

  • A little bit of keyword planning- Use tools like Adwords Keyword Planner, SEMRush or Spyfu to list out potential keywords for your app and incorporate them while uploading your app to the app store. These tools will show you the number of searches for each keyword. Add these keywords to the keywords section and keep optimizing them according to the search trend.
  • Make sure your title is aptGive an appropriate title to the App. Ensure that there’s no misspelling. Adding a keyword to the title can help you in SEO rankings.
  • A meaningful descriptionInclude your app key functionalities, features, and related keywords in the app description. But please don’t stuff your description with inappropriate keywords.
  • Target locationIf your app is targeted towards a specific geographic region, make sure you are selecting the right country while uploading the app. If your app is not geography-centric, then target it globally. This could bring more visitors to your app store page.
  • Link to your websiteIt is likely that people will download an app that has a website linked to it.
  • Promo VideoAdd an informative promotional video to drastically improve the download rates. Videos create an impression in the mind of users and could impact their purchase decision.
  • ScreenshotsMake sure screenshots are clear and show functionalities and UIs to the user while having his first look.
  • IconsDesign an attractive and visible icon for your app. Research shows that apps with better icons get more downloads.
  • Previous AppsIf you already have any apps in the app store with a good download rate, it is better to upload the new app using the same developer account. This will enhance your app visibility by suggesting it to the previous app users.

#4. Exploit Social Media

  • Create a Facebook Page

Create a business page on Facebook for your app. Update the profiles with fresh content and link it to your app page, website, and other social profiles. Keep posting regularly with attractive images and blog posts related to your app and share them in relevant groups.

  • Twitter Profile

Twitter is one of the largest social media platforms to connect with a massive number of users. The trending hashtag option from Twitter will help you in reaching the targeted customer. Also, make sure you link your App Website to the Twitter profile.

  • Google Plus Profile

Just like other social media, create a profile on Google Plus with appropriate details. This can act as a high PR backlink for the promotion of your Website. Also, share posts in communities for better reach.

  • Instagram Business Profile

Create an Instagram profile and convert it to a business profile. The business profile will facilitate easy call making options for users and helps showcase your linked website.

  • LinkedIn Profile

LinkedIn allows you to make professional connections and acts as a great backlink for your website. You can also use paid ways to boost your app marketing; we will discuss this later in this blog.

  • Same with Pinterest, Tumblr, Vkontakte & other Social Media. Explore and make the most of it.
  • Create Gifs and short videos from platforms like Vine and share them on social media for greater reach.

#5. Email Campaigns

Conduct Email Campaigns using email marketing platforms like MailChimp. If you have an email database of potential app users, inbox them attractive newsletters and offers with app download buttons or buttons that link to your website, and social media. Most of these platforms will allow you to track opens, bounces, and even get the location-specific data.

#6. Create “How to” videos on the app usage & benefits and share it on video hosting sites like Youtube, Dailymotion, Ustream etc.

Facebook allows you to link your YouTube Channel to the Facebook profile. These Video streaming sites will allow you to submit your website information in the profile, video descriptions or to incorporate into the video. You can even share the videos on your social media profiles.

#7. Submit Backlinks to your Promotional Website/Microsite

Use social bookmarking sites that allow you to submit website details to them for free.

#8. Reach out to Editors, Journalists of Press and Magazines and Discuss your App Details

Persuade them on how the app usage is going to change the lives of people. And convince why it is worthy of being published. Get your content published!

#9. Include Promotional Website Link in your Email Signature

#10. Submit your Apps to App Review Websites like Feedmyapp, Appadvice, 148Apps, Appstorm, etc.

# 11. Pay for Ads  

If you are already done with the free promotions and if you want to expand your user base more, then you can always go for these paid ways to boost your app downloads or traffic.

  • Facebook Ads/ Instagram AdsA very worthwhile platform with lots of users and effective targeting. Since Instagram is owned by Facebook, you can even set up your Instagram sponsored ads from here. This allows you to target customers and give clickable links to your Instagram posts.
  • Twitter AdsTwitter Ads campaigns are based on business goals. Discover which objective-based campaign is right for you, based on your business needs and focus on that.
  • Google AdwordsThis allows you to set a budget and pay for your ad when a user searches for a keyword and finds your add. Google Adwords can be also used to display your ads in other apps.
  • Apple Search AdsApple Search Ads is an advertising option for promoting your app in the apple app store.
  • Bing AdsIt is a Yahoo’s advertising service similar to Google Adwords.
  • Pinterest Ads – Promote your best pins to appear in the most relevant places.

These are all the different ways to market your app(s) online. You can also work on promoting your app offline through Word of mouth, Banners and Posters with QR codes and other Augmented Reality enabled contents. Sending SMS to Play store or iTunes store links could even get you some more downloads. Make sure you are tracking your online statistics through Google Analytics. This could give you a detailed idea of where to target and where your ad spends should focus on. Thanks for reading.

Steps to create a Successful Instagram Campaign

Instagram campaigns are one of the most winning social media campaigns to reach targeted demographics and drive real social value. The visual nature of the platform and the high engagement rates are the secrets to the success of an Instagram campaign. Even though publishing attractive images will help in establishing your brand identity, you should have a thoughtful strategy to launch a rewarding Instagram campaign.

Instagram campaigns

Here are few steps/recommendations to create an Instagram marketing campaign that has the best possible chance to triumph.

Step 1:   Determine Your Goals

Firstly, focus on what you want to achieve on Instagram and who is your target audience. Having specific goals for a campaign will help to understand the priorities for producing the best results. Such goals can include:

  • Increase in brand awareness
  • Showcase products and services
  • Share company or industry news
  • Drive sales through traffic
  • Increase customer engagement
  • Build a more engaged community

Step 2:   Establish the Idea

Once you determine your goals and the target audience, you will get an idea of what you want to post to achieve your target. Say, for example, if you want to sell digital or physical products, you can consider sharing promotional coupons through your campaign.

Post an eye-catching photograph that clearly visuals your idea with relevant hashtags to highly aim your target audience.

Step 3:  Use of Hashtags

Hashtag plays a vital role in an Instagram campaign. It helps to drive new customers with relevant search and also helps in increasing your brand awareness. Define a short and simple hashtag that is easy to discover, read, and remember by the users.

hashtag

Make the phrasing memorable and keep it trending because the users will usually take the lead of what’s trending. Ensure that the hashtag represents your brand and message. For better results create one with the brand name itself. Don’t just use one or two hashtags. Include multiple (5-10) hashtags that relate to your content and brand to gain traction. Research also suggests that posts with multiple hashtags perform the best.

Step 4:  Develop the Content Strategy

Based on your objectives and target audience, develop a content strategy that best defines your idea of the campaign. Create a message with the casual voice as the tone of the message is also important for the better engagement with the followers. Based on the audience research you carried out earlier, find the deeper needs of your followers and inspire them to achieve their goals with your message.

Step 5:  Creative Planning

Just like the content, image, and hashtags, the time to post is also imperative to maximize the audience reach. Do a little research and know the best times that your audience is most active on Instagram. If you have more than one post, schedule them at appropriate times considering the statistics and insights you derived from the earlier campaign. Understand how your audience is engaging and reacting to the post and do necessary changes in your next campaign.

Conclusion

Instagram offers the utmost social media marketing benefits with the options to run multiple smaller campaigns with low investments rather focusing on one big campaign. Tracking the campaign performance will allow you to understand the engagement practices and the types of content that works for you which in turn helps you in avoiding the common pitfalls.

Optimize your campaign with alluring images, attractive captions, and relevant hashtags and make a difference in your next Instagram campaign with the well-defined strategy.

Ad words Extensions to get Calls and Conversions

What are Adwords Extensions?

Ad extensions are extra snippets of data about your business, similar to a telephone number or a connection to a particular page on your site, which you can add to your promotions. Ad extensions are allowed to add your advertisements with the typical charges for any clicks you get. Ad words extensions can enhance the visibility of your promotions, which can prompt more clicks and enhance your ROI.

Different types of ad extensions:

  1. Location extensions
  2. Call extensions
  3. Site link extensions
  4. Image extensions
  5. App extensions
  6. Callout extensions
  7. Review extensions
  8. Structured Snippet Extensions
  9. Price Extensions
  10. Message Extensions

Location Extensions

When you see a Location Extension, you can find the address of your business area that is nearest to the customer and can include a local number. Even better, if the customer surveys your advertisement on a mobile phone, they can click on that number to call you.

Location extensions

When a user clicks on location icon, the Google map will be displayed with pin-pointed destinations.

 AdWords Extensions

Call Extensions

You typically use Location Extensions to provide an address and local phone number associated with a local location. Using a Call Extension, you can give a cell number that is not related to a specific area, but rather is suitable for all areas where your advertisements show.

 call extensions

Sitelink Extensions

Sitelink Extensions are important links in your ads that take clients to particular pages on your site. This enables you to advance certain products, services of your site and take potential clients to precisely the data they were looking for. This can increment both active visitor clicking percentage and conversions. Sitelinks can be as Product pages, About us, Contact us, and Blogs pages.

 site link extensions

Image Extensions

Add visual elements to your ad with Image Extensions. Providing good design to your ads helps them stand for a long time and also gives customers a better impression of ads.

 Image extension

App Extensions

App extensions enable you to link your mobile or tablet application from your text advertisements. User will click either on your advertisement feature to go to your site or the link to your apps. App extensions are an extraordinary approach to give access to your site and app from a single promotion.

 App Extensions

Callout Extensions

Callout Extensions is useful for e-commerce websites and gives a better idea about free shipping, 24hr customer service, price matching, etc. If customers see the ads, they will get detailed information about services and products. Using this extension, users will buy the products very easily.

 Callout Extensions

Review Extensions

Potential customers like to know about other customers experiences when searching for products or services. Share positive reviews from a reputable third-party source about your website in your ads with a Review Extension. You can paraphrase or use an exact quote from the source.

Review Extensions

Structured Snippet Extensions

Give potential customers more contexts on a specific aspect of your products and services. There are 12 header options in snippet extension such as Brands, Amenities, Courses, Degree Programs, Featured Hotels, Destinations Insurance Coverage, Neighbourhoods, Service Catalog, Shows, Styles, and Types.  This feature will highlight the products and offerings to help customers.

 Structured snippet Extensions

These extensions are similar to callout extensions. It’s not clickable but will give more information about the advertisements. The advantage of structured snippet extensions is to increase the ad spaces and boosts the ad performance.

Price Extensions:

Google has introduced the price extensions to showcase the prices of services and products. In this menu, for about 3-8 rows, we can describe the prices of each url and user can get ideas of all products.

 price Extensions

Message Extensions:

This extension is easier to do SMS in one click such as book an appointment, get a quote, hotel room bookings, etc. Using this extension, the conversion rate is 40% higher compared to other extensions.

message ExtensionsConclusion:

Google Adwords is one of the ideal approaches to achieve your customer, direct people to your business, and eventually, increment in sales. Implementing the extensions will improve your ads performance in a faster and better way to reach the customers and get conversions.

Vmoksha Digital Marketing Services include Google Adwords that makes a good attention for potential customers which in turn enhances your brand reputation and conversions to your website.

Best Platforms for Banner Advertising

The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.

As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:

  • Brand Exposure
  • Easy Track-ability
  • Retargeting
  • Unmatched Versatility
  • Budget options
  • Optimization

The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available: 

1. AdWords Banner Advertising

Banner Marketing

Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so that you can optimize your ad and reach your marketing goals.

Reference: https://adwords.google.com/home/how-it-works/display-ads/

2. Facebook Banner Advertising

Banner Marketing

One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.

Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.

Reference: https://www.facebook.com/about/ads/

3. YouTube Banner Advertising

 Banner Marketing

YouTube offers you a great platform to place promotional banner ads and reach your targeted audience.  More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.

Reference: https://www.youtube.com/yt/advertise/

4. LinkedIn Advertising

 Facebook Advertising

LinkedIn advertising is a great way to advertise your brand on a professional social media platform. LinkedIn offers a multitude of filter options that you can use to target a particular audience group. For this reason, LinkedIn ads are particularly effective for B2B industries.

By using important B2B demographics (such as industry, seniority, or LinkedIn group), advertisers can target their ads to specific users. Targeting to key titles, for example to VP of Advertising, automatically makes your advertising efficient, allowing you to reach your targeted persona or market.

If done correctly, LinkedIn can be an effective advertising platform to engage the right audience and introduce your products or services to them.

Reference: https://business.linkedin.com/marketing-solutions/ads

5. Pinterest Advertising

Facebook Advertising

Pinterest is the current social media phenomenon that is increasingly becoming more popular. The fact that users can narrowly search things on Pinterest makes it an advertising goldmine for target marketing.

Both small and big businesses can benefit from Pinterest marketing because you can customize your ad campaign to fit your goals and wishes.  Since advertising on Pinterest is fairly new, early adopters can reap huge benefits by adding it to their current marketing strategies.

Apart from being the fastest growing social media network, Pinterest also seems to be the most promising in terms of advertising. Pinterest users are constantly trying to discover new things, making them a sought-after audience group.

Reference: https://business.pinterest.com/en/why-pinterest-ads-work

Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.

How Affiliate Marketing Boost Your Sales?

For all the startups, affiliate marketing is a magical tool which can take their business to the great heights. What makes affiliate marketing the first choice as the sales channel for every entrepreneur is that here any kind of risk is almost zero but the benefits are great.

What is Affiliate Marketing?

Affiliate Marketing in the simplest term means outsource marketing. In this process, the company hires various affiliates who are rewarded a certain percentage of commission for each customer that they bring to the business. The company has to pay only when the affiliates bring the real customers and not just visitors to the website. So, you see that there is no big risk to the company as they need to pay the affiliate a certain percent of amount only when the sale is actually happening. Any kind of investment in the affiliate marketing system will never go waste as compared to other marketing techniques and hence this marketing technique is 100% performance based. ShareASale is considered as one of the biggest affiliate networks online. Here is the sign-up link which you can fill and become an affiliate for ShareASale:

https://account.shareasale.com/newsignup.cfm?blnOutClick=1&merchantid=62987

X Affiliate Marketing


How Affiliating Marketing Works?

Those who are new to affiliate marketing gets this question in their mind that how this works? Like, how does a company knows that this certain affiliate has drawn these many customers to the website? Basically, how they keep a track on each affiliate? Well, let’s know step by step that how this entire system of affiliate marketing works:

  1. Company provides a unique tracking URL to each affiliate: Since every affiliate is assigned with a unique URL, the company can easily track that through which affiliate URL the customer have visited the website and have made the purchase.
  2. Affiliate markets the company and its products: Once the affiliate has been assigned the URL, you can then promote the company in different ways like through YouTube, blog post, product review, etc and post the URL along with it.
  3. Customers Acquired: After all the marketing thing is done, various people go through those videos or blog posts and if they really like the products shown in the videos or blogs then they will certainly buy it by clicking on that affiliate URL.
  4. Affiliate gets Commission: When the affiliate brings customer to the company, he receives the commission.

Benefits of Affiliate Marketing for Sales:

  • No financial risk as you never lose money
  • You need to pay only when you get results
  • No other marketing technique is as cost effective as this one
  • Affiliates may have more creative ideas to promote your products
  • You know your cost per acquisition in advance

Top 5 Affiliate Networks:

http://www.clickbank.com/

https://affiliate-program.amazon.com/

https://www.rakuten.com/

https://partnernetwork.ebay.com/

http://www.cj.com/

Now you see how affiliate marketing is so much helpful in increasing the sales of any company.  The best thing is that anyone can become an affiliate as you don’t need any certain qualification for it. So, affiliate marketing is a great source of employment for the affiliates and the best source of increasing sales for the companies.

Vmoksha Digital Marketing Services include Affiliate Marketing Solutions that grab attention of your potential affiliates which in turn enhances your brand reputation and traffic to your website.

Checkout our cost-effective Digital Marketing Plans we provide.

How Does SEO Help Your Business Grow?

What is SEO?

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search engines.

Search Marketing

Search engines perform several activities in order to deliver search results.

Crawling – The process of fetching all the web pages linked to a website. This task is performed by software, called a crawler or a spider.

Indexing – The process of creating an index for all the fetched web pages and keeping them in a giant database from where it can be retrieved later. Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords.

Processing - After receiving a search request, the search engine compares the search string in the search request with the database indexed pages.

Retrieving Results - At last, the best-matched results will be retrieved, which is nothing but simply displaying them in the browser.

Importance of SEO for Business

To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for.

Search engine optimization is essential because:

  • The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions.
  • SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales.
  • Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.

How does SEO help Your Business?

Due to the ever-increasing popularity of the internet and social media, many companies are investing a significant portion of their budget on search engine optimization. Many companies have been found investing in SEO because if they don’t, their rivals will overtake them. Take a look below how our SEO services can assist your business in fulfilling its potential.

Improve Search Engine Ranking

Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. This can be precious to a new startup or blog looking to establish in the present market trend.

Better Conversion Rate

The conversion rate is the ratio of the number of people who become your customers to the total number of individuals who visit your web page. The highly targeted SEO will help divert genuine visitors to your website those who are really interested in your business. This will help to increase your rate of conversion by converting potential visitors into customers thereby increasing your sales.

Brand Awareness

Visibility plays a key role to make your brand popular. Presenting your business in the top search engine results will gain a large number of visitors, which in turn enhances your Brand awareness. Ranking higher for multiple keywords plays a major role for Brand awareness.

Engage with Your Customers

Customer engagement is more crucial to improve any product or service. When your web page or blog has been search engine optimized, you will be in a better position to engage with your customers efficiently and get invaluable insights to improve your product or service. When people see their opinions being practiced, they are bound to develop a sense of friendliness, which can further boost your revenue.

To enhance your website presence, you must consider SEO marketing today. Just setting up a website is not enough. Your website has to be marketed and promoted well to be present everywhere. A larger part of web traffic is driven by the search engines like Google, Yahoo, MSN, and ask.com.

At Vmoksha, we believe that Digital Marketing is more than connecting our clients with their customers; it is about empowering your brand providing measurable and tangible results that help you stand out in the today’s marketplace. To achieve this goal, we offer an array of Digital Marketing Services as you required and just-in-time when you need it.

To view the cost-effective Digital Marketing Plans we provide, please Click Here.

How Long Does SEO Take For Lead Generation?

When a client approaches us for Digital Marketing service, the first question we get is “How long will it take for my website to get ranked #1?” The answer is not so simple because the search engines change often. Let’s explore the actual reasons behind our answer.

Search Rankings and Outcomes

Search Engine Ranking plays a major role when you want to develop sales pipeline.  It increases your visibility to your targeted audience and helps develop potential sales leads. Ranking depends on various factors such as when did the website launched, how much SEO activity you did previously, how much content is there in the website, how many index pages are there on the website and most importantly the keywords used.

However, every entrepreneur wants outcomes rather than outputs. Ranking higher is the output; increase in the leads and sales is the outcome. So, consider hiring an SEO firm that not only focuses on outputs but also emphasizes outcomes.

SEO Lead Generation

How Long Does SEO Take to Start Working?

Obviously, every business owner will be excited to know when they can get leads and sales after initiating the digital marketing. But, the truth is, immediate results are hardly possible in digital marketing. However, effective targeting through on-page changes will make an impact on your sales swiftly.

Effective On-page changes

There are several factors through which you can make your On-page strong:

Do’s

  • Title tag must contain the search keyword
  • Enter an adequate amount of keywords in description
  • One keyword is supposed to be there in the first sentence
  • Minimum one keyword in the last sentence
  • Internal link to your other web pages
  • H1, H2, H3 tag must contain the search keyword
  • Have your keyword Bold and Italic in the description

Don’ts

  • Don’t put company name in title tag
  • Don’t allow any external link to your site
  • Don’t make your keyword underline in body part

Let’s come to the real picture: When do you get your return on investment?

If you start link building now, you will see results in 10 weeks or before that?

Unfortunately, no. Each step will take a varying amount of time based on your website as well as the resources you have. Based on my research knowledge, I have estimated time constraints for the steps you have to follow.

  • 1-2 months: Finding an appropriate link building agency, who have been working with same vertical or else find an in-house link builder team.
  • 1 month: Create an effective link building strategy and make changes to your On-page as per your requirement.
  • 1-3 months: Find the potential sites to target, and bait those backlinks to that content.
  • 3 weeks – 1 Month: Execute! The 6 best ways to get high-quality backlinks are Social Bookmarking, Directory Submission, Forum Posting, Social Media Website, Web 2.0 posting and photo& video promotion.
  • 1 month-10 weeks: Wait for the posted links to take effect. Don’t do anything with the posted links at least for 10 weeks, because the effect will continue to grow beyond that.

All in all, it means that it may take 6 months–10 months to convert your effort into the result.

Here comes to our final challenge.

How Long Does SEO Take For Lead Generation?

After 6 months of efforts, you can see your website in #1 or #2 pages of Google search engine, Bing, etc. Lead generation majorly depends on the results we achieved in search engine rankings. As long as your website has higher search engine rankings you have a chance to get 45-50% leads. However, considering these 5 elements will also increase your leads and, obviously, your revenue.

5 Major Factors to increase your leads and revenue

Factors to increase leads

  • Targeted Traffic: Using strong keywords in title and description will allow you to get identified when your users are searching for a similar keyword. If you display the product or service with the keyword what your users are searching, his chances of clicking on your link are high.
  • Long term Positioning: Long term positioning of the website in #1 page will definitely increase your productivity in terms of Branding and Lead Generation. So, focusing on your search ranking will increase your leads and also reduce the necessity for paid ads.
  • Position Yourself as an Expert: The expertise of your firm and your competitors may be the same. So, to stand out from the competitors, position yourself as an expert to your prospects by demonstrating the reasons to contact you.
  • Higher Customer Engagement: Direct engagement with customers through live chat, forums, etc. results in better word-of-mouth and more leads.
  • Wider Presence: Build a wider presence for your website through social media engagement. Social media platforms are dominant authorities that determine the relevancy of your website and help to sustain your website ranking in the long term.

Conclusion

SEO is one of the best marketing tactics for higher ROIs. An effective search marketing strategy will have the reliability to render greater ROI by converting visitors into qualified leads. So, hire an SEO firm who can promote your products or services with proven SEO strategies.

Vmoksha Maintains Brand Consistency through Social Media

Social media has taken different forms and is managed to play a significant role in empowering the brand identity. Therefore, most of the companies are utilizing the diversity of social media platforms to maintain their brand consistency. Vmoksha is one of those companies, which implemented successful social media strategy for consistent brand identity. However, to continue our brand uniqueness we have revamped our social network profiles with new strategies.

Let’s have a look at how we executed social media for our business with these simple strategies. Maybe this would be helpful to your business too.

Multiple Platforms

Our business is not restricted to one platform. We have placed our business on multiple social media platforms like Facebook, LinkedIn, and Twitter. We also exposed our business through business pages in Facebook and LinkedIn. This helps us in going viral and reaching a large number of users.

Familiar Look

The look and feel of social profiles is the most important thing to attract and sustain users. For all of our profiles, our designer has created various elegant cover photo images that are relevant to our business processes. This gives a new and fresh look to our profiles. Each of the social networks has a different layout. So, make sure the image suits your profile layout.

social branding

 

Social Media Branding

Business Exposure

The profile pages of the social networks enable to expose your business through short and long descriptions. We have presented in detail about our website and services with fresh content and also linked our website to our social pages. We also provided the contact information to reach us for customer business needs.

Brand Consistency

Business Exposure

Regular Posts

Consistent brand identity requires consistent posting habits. We do postings every day on all our social platforms. We have also joined several groups related to our business through our user accounts and post regularly on all the groups. This helps us to get more likes and shares for our posts from different sources.

Regular Posts

Device Compatibility

Users can check updates and profile from any device. So, make sure whether the profiles cover photo images and the content placed is compatible with the mobile and iPad devices.

iPad Version

Device Compatibility

iPhone 6 Version

Brand Consistency

Brand Consistency Device Compatibility

 

So, concentrating on these basic points will help to increase your brand identity. Hope, these simple social media strategies will assist to maintain your brand consistency too.

By the way, don’t forget to like our Facebook page and follow our LinkedIn profile. We assure that we give you more updates and interesting posts about new technology and business trends.