Vmoksha Extends Support to Kerala Flood Victims

God’s own country, Kerala, the beautiful paradise with its calm backwaters is today devastated by the worst floods. The loss of life and property is unprecedented, with over 350 people died & more than two lakh people left homeless.

To strengthen its commitment towards society, Vmoksha invited contributions from its employees to extend relief measures to the flood victims by offering donations. As Vmokshaites have always been at the forefront to assist people who were affected by natural disasters, they generously responded and offered funds for rescue and relief operations. With their contribution, we were able to pledge groceries and clothes to about 20 homes in Changanassery and Kunnamthanam areas in order to ease the sufferings of the people by directly reaching their homes.

Kerala donation

Kerala flood relief

Kerala floods

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Vmoksha Invited Toastmaster To Sharpen Public Speaking Skills

To master the art of public speaking, Vmoksha invited Toastmaster, Mr. Agnel Worth, on 2nd August 2018 to build confidence among employees and to become a more organized, convincing, and confident presenter.

We gave a warm welcome to Mr. Agnel Worth who is a Marketing Professional with 18 years of work experience in the education sector. He is working for a public-sector Government University from Canada heading Southeast Asia and also served the Government of British Columbia, Canada in the Trade and Investment division, under the Ministry of International Trade. He is an engineer by education followed by Masters in Economics, an MBA in Marketing & PG in International Trade. He also trained MBA graduates in Economics and Marketing at All India Management Association (AIMA). Agnel is an avid Toastmaster for 6 years, won several contests and represented at the District level, which is equivalent to two provinces or states.

During the session, Agnel explained that public speaking is important to build Career, Personal Development, and Self-confidence. He educated us on how to deliver a speech and also suggested few tips to become a better speaker.

The Agnel’s session built confidence among Vmokshaites, which in turn helps the organization in taking business to the next level.

Spirit Week Dress-up Themes at Vmoksha

If employees are having fun, they work harder, maintain their composure in a crisis, stay longer, and take better care of the organization; this is what we believe and follow at Vmoksha. To break the monotonous work routine, Vmoksha brings employees together for Spirit Week: Four days of unique dress color themes.

As month-end was just around the corner, we decided to have some fun by wearing unique dress color during the week, i.e., from 28th to 31st May. We all dressed up in Blue on Monday, Black on Tuesday, White/Yellow on Wednesday, and Red on Thursday. Every day, we gather in the evening to take pics and have fun time while few are busy in sharing the pics on social media. The celebrations geared up on the last day as we also celebrated our regular month-end birthday celebrations along with snacks and fun activities. Vmoksha has also rewarded few employees with performance excellence awards for their best services to the organization.

The mastermind behind the Spirit Week is Nethra Manjunath, our HR executive, who planned and motivated teams and made this an exciting event.

The Spirit Week at work not only brings some fun to the office, but it is also a great way to bring employees together for a quick break and some socialization unrelated to work.

Blue on Monday to beat the Monday Blues

blue

It’s not a Black Day. It’s just our Theme for the Day – Black on Tuesday

black

 

Yellow/White on Wednesday

yellow-and-white

Vmoksha Red Army – Red on Thursday

Thursday

Month-end Birthday Celebrations

 game

Performance Excellence Awards

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How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

Top 6 Reasons Why Vmoksha Picked Ukraine Developers

Ukraine is a startup powerhouse, where outstanding companies like Whatsapp, PayPal, and Grammarly had their debut there and persistent with global success stories. Knowing that Ukraine engineers are usually on the cutting edge of the latest technologies, Vmoksha band together with Ukraine Software Developers to strengthen its talent pool and eventually business performance. Vmoksha’s partnership with Ukraine developers will be an added advantage to gain invaluable knowledge in creating innovative products and deliver front-line services to our customers.

Here are top 6 reasons why Vmoksha hired Ukraine developers.

Reasons to hire ukraine developers

#1. IT Experts with Higher Education

Ukraine’s educational system is actually quite great by international standards and the science graduates percentage from Ukrainian universities and academies is higher compared to Japan, Sweden, Norway, and the Netherlands. And, most of the high-school graduates prefer IT-related departments. Every year, about 36,000 IT professionals graduate in Ukraine which is equal to the number of tech workers in Western Europe and Asia. Ukraine ranks fourth in the world by the number of technical professionals after the USA, India, and Russia.

Hiring Ukraine developers

#2. Keep Abreast with Emerging Technologies

Ukraine developers are skilled in a variety of technologies and always remain up-to-date with the emerging technologies. They rank first globally in the number of C++ engineers and Unity3D game developers and in the second position when it comes to Magento, Scala, and JavaScript. With the immense technical expertise, Ukraine software engineers build great products efficiently and effectively.

Hiring Ukraine developers

#3. Good in English Speaking

More than 80% of Ukraine IT professionals speak and write English at an intermediate or higher level. Therefore, client interaction will not be a problem for Ukraine developers.

#4. 1,000+ IT Companies & 2,000+ Startups

The Technical advancements and highly qualified employees make Ukraine one of the hottest business destinations in the world. It has over 1000 IT companies that offer almost every kind of services such as Web and Mobile Development, Quality Assurance, IT consulting, full-stack solutions, and R&D. Recently, 13 Ukraine tech companies have been selected as the world’s top software outsourcing companies. Over 2000 startups started down their path to success in Ukraine and achieved it efficiently.

#5. Multinational R&D Companies

Ukraine is home to 100+ R&D centers including Magento, Oracle, Upwork, ABBYY, Boeing, Ericsson, NetCracker, Ubisoft, Siemens, Crytek, etc. They entered Ukrainian market through M&As, joint R&Ds, or by out-staffing to top Ukrainian companies.

Hiring Ukraine developers

#6. Cultural Similarity

Ukrainians working culture is very similar to the Western business culture and also adopted Western business standards and workflows. They’re open to challenges and get personally involved in the projects they’re working on, and are interested in accelerating their success. This is especially true if you communicate with them directly, without any third-party involvement.

Vmoksha always strive to expand its range of technology stacks to stand out from the competition with superior quality and fast execution in service delivery. We continuously scout around the countries to detect savvy engineers and capitalize on the opportunity to connect them to the organization. We are always happy to face new challenges and meet new friends.

Look at the Vmoksha’s Strategy for Fast Recruitment

Having to hire employees in bulk is usually a good sign that business is moving forward with high demand. However, this will be a great challenge for recruiters to hire a lot of people in short amount of time.

Vmoksha is hiring for multiple numbers of positions these days, and we are no exception to the recruitment hurdles. However, we overcome these challenges by employing the ‘act differently’ principle to attract the right talent. We approached innovatively, leveraging Designs and Social Media in addition to our usual methods to expedite our hiring process.

Design is an important driving force in business and plays a key role in simplifying problems, whereas social media is an essential facet of your recruiting strategy. And so, we have designed attractive social media banners of different concepts with needed information to grab the right talent. This simple strategy helped us reach the maximum number of people and also allowed us to target people through social media groups.

Implementing creative recruiting strategies will also help in hiring faster with significantly less effort. Here are few of the creative works we designed.

Job Openings

Celebrating Womanhood at Vmoksha

The empowered woman is powerful beyond measure and beautiful beyond description.”

Steve Maraboli

Vmoksha always creates safe and comfortable work environment for women employees and empower them to nurture their inner strength, creativity, and self-esteem. To make them feel more fervor, Vmoksha celebrated International Women’s Day on 8th March.

Before everyone arrives, the HR arranged special greeting card and chocolates at every women employee’s desk and surprised them.

Women's day celebration

In the evening, Vmoksha organized fun activities and snacks. We had lots of fun playing musical chairs, doll decoration game, etc., and satisfied our appetite with snacks, cake, and drink.

Women's Day Celebration

While playing musical chairs

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The 2 Decorated Dolls! Who’s looking best?

04

LoL!!! Busy with Selfies!

IMG_0437

IMG_20180308_170631

BEHIND EVERY SUCCESSFUL WOMAN IS HERSELF.

BE YOURSELF. NO ONE ELSE CAN.

WhatsApp Marketing Strategies to Boost Your Sales

In today’s market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number.

Bulk email marketing is one of the effective marketing strategies most companies follow. However, its major drawback is that some emails may directly go into customer’s spam box. Similarly, bulk SMS advertising is having certain limitations when compared to WhatsApp, which allows you to send high-quality resolution images, video, audio, location map, and contact files.

WhatsApp Flow Chart

Whatsapp marketing strategies

WhatsApp Marketing Strategies for Business Promotion

#1. Make an engaging brand persona

The first approach to the usage of WhatsApp for promoting your business is to customize and create an attractive brand persona. Since you are intending to use WhatsApp as a tool to reach out to your customers, they should be able to pick out your brand quickly. You should create an engaging brand persona that represents your brand with its WhatsApp number. People don’t like to chat with unknown enterprise names.

#2. Offer good value to build a phone database

As discussed above, you cannot push messages to consumers you do no longer have a mutual association with. You have to get a request from the customers to become their contact before you send them messages. In order to achieve that, design an appealing promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and begin their affiliation with you.

WhatsApp lets you run promotions using visuals, voice notes, videos, call to action graphics or website links related to the business or new product launches, brochures, coupons or helpful contents that are non-sales material.

#3. Provide valuable content

Provide high-quality content on relevant topics to make sure that your customers are engaged with you.

Here are few tips to create a successful WhatsApp group:

  • Create a group including up to 256 customers (max group member limit).
  • Give a unique group name.
  • Ensure that the group title reflects the name of your business name.
  • Add brand logo as the group icon if you have one.
  • Create group guiding policies. This will ensure people aren’t posting things irrelevant to the purpose of the group. Once you notice communities posting inappropriate content, you can remove such persons immediately.
  • Engage users with useful content, giveaways, freebies, etc.

Introducing Broadcasting Feature: If you want to send bulk messages, broadcasting is the best way. Though it has limitations like 256 contact limit and necessity of customer saving your number on his device, it has added features like the recipients won’t be able to know each other and can send reply individually. It allows you to target relevant audience in large mass. Hence, it is necessary to promote your mobile number through different online and publishing channels.

Leverage WhatsApp Status Feature: In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Share Flash Sales in WhatsApp Status: With the new Status feature, you could create special promotional codes that your clients can share to redeem. Using the instant photo and location feature, Status can let all of those in the group realize about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic.

#4. Deliver speedy customer service

You should be adequately resourced to handle customer queries. Initiate quick response to your costumers once they have tried to reach you. Ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.

For instance, Reliance Brands, which deals with some of the luxury brands in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers overtook it up, finding out about promotions, new launches and getting brand information like pictures and videos. In a few instances, the conversion rate of consumers who had been on the brand’s WhatsApp list was as high as 80%.

#5. Market survey and feedback

WhatsApp makes your way easy to draw customer for their valuable feedback after completing the deal.  Surprisingly, you will get the direct response from your customers which will improve transparency. In addition, the group discussions with customers, suppliers, employees can be possible on time. Such activities generate a bunch of suggestions and feedback. With the feedback you collected, you can respond to their demands and endorse the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers.

Conclusion

WhatsApp has the potential to benefit any business. However, it works exceptionally well for businesses that have an international customer base. So, if you have an international base of clients, you could potentially grow that niche by interacting with them efficiently via WhatsApp.

Sankranti Celebrations at Vmoksha

Vmoksha Bangalore Development Center Head, Ms.Poulami Banerjee, Vice President – Operations, organized Sankranti event to bring employees close and enhance the culture of the organization. On this occasion, the office was beautifully decorated with rangoli and props like sugarcane to welcome the new season of harvest. All the Vmokshaites have shown up in the traditional attire adding colors to the festive mood. We had a small pooja performed at the office for the well being and prosperity of the organization.

We had a Potluck to add fun to the workplace and encourage Vmokshaites to connect with one another over food. Most of the employees have enthusiastically participated and brought few dishes to share with everyone.

It was a wonderful celebration and pleasure to have Ms. Poulami as an influential leader at Vmoksha who always encourage employees to enliven the festive spirit and creates an exciting workplace that increases employee confidence to achieve satisfying results.

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Fun, Food, and Frolic – Vmoksha Celebrates Christmas & New Year

It’s the season to celebrate. Yes, another year is coming to an end and we are well into the magical time of super-sized celebrations. At Vmoksha, the Christmas & New Year celebrations have reached new heights with cubical decorations and fun games along with food and soft drinks.

This year, Vmoksha is ahead with the celebrations decorating the office environment with Christmas tree, colorful lights, stars and other festive decorative items. Just like every year, the Vmokshaites formed into different groups and decorated their cubicles with creative themes. To gear-up the celebrations, Vmoksha organized lunch and fun-filled activities like games and dance performances.

With all the hopes, goals, and dreams, we are ready to say Bye Bye 2017 Hello 2018!

Wish you a bright, prosperous, and glorious New Year ahead. HAPPY NEW YEAR!

Cubicle Decorations

Christmas Celebrations at office

Christmas Celebrations at office

Christmas Celebrations at office

Christmas Celebrations at office

Winners of Cubicle Decoration and Games

cubical-decoration-winners

Christmas Celebrations at office

Happy New Year!

Christmas Celebrations at office