The Triumph of Good over Evil: Festival of Lights!

Diwali, being the festival of fun, gaiety and jollification is a sheer time to get a taste of Indian culture.

At Vmoksha, Diwali is one festival every employee looks forward to bring in some positivity amongst us. Ethnic wear on Diwali festival can be something that marks the authenticity of your native culture and hence we let them dress like a pataka in traditional outfits.

The spirit of Diwali celebration turned out to be colorful and overwhelming by kicking off some traditional dance moves, bursting crackers and munching some eateries.

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Ayudha Puja at Vmoksha, 2018

Ayudha Puja is one of the most significant religious festivals occur during nine days of Navaratri. Before calling up for the long weekend of Dussehra, we organized Ayudha Puja at Vmoksha for the continued success of the organization.

The staff involvement was remarkable in giving a whole bright and colorful look with decoration to make it to the festive mood. It was as pleasant as to see everyone dressed in ethnic wear, adding to the joyful day. We had a divine mood set on the puja for better growth of each and everyone, with sweet distribution at the last to the lit up the faces.

Ayudha puja

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Vmoksha Invited Lens2Home To Ensure Better Vision of the Employees

The power of sight is one of the most important gifts that we as human beings have got.

Vmoksha focused on organizing an Eye Check up Camp to its employees to make sure that we don’t suffer from intense pressure and not stop us from delivering excellent services to our clients.

A team of certified optometrists from Lens2Home reached Vmoksha on 5th October, 2018 and set up their paraphernalia. Visual Acuity test and Consultation by a Doctor were the agenda of the camp. A proper record of each employee was being maintained for future reference and treatment if required.

After all, only with perfect health can one deliver perfect results. For, we at Vmoksha care for our employees!

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Toastmaster Session at Vmoksha

“If you can speak, you can influence. If you can influence, you can change the lives”

Vmoksha invited a Toastmaster to mold Communication Skills and Presentation Skills to a corporate level on 28th September 2018.

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Satlaj Sachan has 13 years of industry experience in USA and India in IT sector and an additional 5 years of experience in counseling, coaching, mentoring, training and consulting. She holds a Bachelor of Technology from Indian Institute of Technology Roorkee (I.I.T. Roorkee) and Masters of Science in Psychology from Madurai Kamaraj University (MKU). She is a certified Competitive Communicator and Competitive Leader from Toastmaster International Academy.

 

 

She conducts various workshops and training on topics like Self awareness and Relationship, Productivity & Stress Management, Personality Development, Creativity & Innovation, and Parenting workshops.

During the session at Vmoksha, Satlaj educated how important are soft skills in a company’s point of view. She let us rate ourselves on certain areas of communication and presentation skills. She conveyed every point in her presentation with an example she had been through and suggested few tips to become a better speaker.

Satlaj’s session built confidence among Vmokshaites, which in turn helps the organization in taking the business to the next level.

Ethnic Day Celebrations at Vmoksha

“Ethnic Represents Colors of Your Long and Cherished Culture “- Sanatabassum

We at Vmoksha, let our employees refresh from their usual formal or informal attires to work wearing ethnic attire last Friday. The 21st September 2018 was a special day for our employees as the whole office turned out in Ethnic Wear to celebrate the occasion of Ganesh Chaturthi.

The celebration was aided by the perfect cool weather, some performances like group dance, singing accompanied by a guitarist, lots of laughter and also our Vmokshians ramp walked slaying their ethnic wears. At the end of the celebrations, we served sweets to sweeten more the complete joyful evening.

The below photographs speaks out more about how we enjoyed the celebration.

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Vmoksha Extends Support to Kerala Flood Victims

God’s own country, Kerala, the beautiful paradise with its calm backwaters is today devastated by the worst floods. The loss of life and property is unprecedented, with over 350 people died & more than two lakh people left homeless.

To strengthen its commitment towards society, Vmoksha invited contributions from its employees to extend relief measures to the flood victims by offering donations. As Vmokshaites have always been at the forefront to assist people who were affected by natural disasters, they generously responded and offered funds for rescue and relief operations. With their contribution, we were able to pledge groceries and clothes to about 20 homes in Changanassery and Kunnamthanam areas in order to ease the sufferings of the people by directly reaching their homes.

Kerala donation

Kerala flood relief

Kerala floods

Vmoksha Invited Toastmaster To Sharpen Public Speaking Skills

To master the art of public speaking, Vmoksha invited Toastmaster, Mr. Agnel Worth, on 2nd August 2018 to build confidence among employees and to become a more organized, convincing, and confident presenter.

We gave a warm welcome to Mr. Agnel Worth who is a Marketing Professional with 18 years of work experience in the education sector. He is working for a public-sector Government University from Canada heading Southeast Asia and also served the Government of British Columbia, Canada in the Trade and Investment division, under the Ministry of International Trade. He is an engineer by education followed by Masters in Economics, an MBA in Marketing & PG in International Trade. He also trained MBA graduates in Economics and Marketing at All India Management Association (AIMA). Agnel is an avid Toastmaster for 6 years, won several contests and represented at the District level, which is equivalent to two provinces or states.

During the session, Agnel explained that public speaking is important to build Career, Personal Development, and Self-confidence. He educated us on how to deliver a speech and also suggested few tips to become a better speaker.

The Agnel’s session built confidence among Vmokshaites, which in turn helps the organization in taking business to the next level.

Spirit Week Dress-up Themes at Vmoksha

If employees are having fun, they work harder, maintain their composure in a crisis, stay longer, and take better care of the organization; this is what we believe and follow at Vmoksha. To break the monotonous work routine, Vmoksha brings employees together for Spirit Week: Four days of unique dress color themes.

As month-end was just around the corner, we decided to have some fun by wearing unique dress color during the week, i.e., from 28th to 31st May. We all dressed up in Blue on Monday, Black on Tuesday, White/Yellow on Wednesday, and Red on Thursday. Every day, we gather in the evening to take pics and have fun time while few are busy in sharing the pics on social media. The celebrations geared up on the last day as we also celebrated our regular month-end birthday celebrations along with snacks and fun activities. Vmoksha has also rewarded few employees with performance excellence awards for their best services to the organization.

The mastermind behind the Spirit Week is Nethra Manjunath, our HR executive, who planned and motivated teams and made this an exciting event.

The Spirit Week at work not only brings some fun to the office, but it is also a great way to bring employees together for a quick break and some socialization unrelated to work.

Blue on Monday to beat the Monday Blues

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It’s not a Black Day. It’s just our Theme for the Day – Black on Tuesday

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Yellow/White on Wednesday

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Vmoksha Red Army – Red on Thursday

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Month-end Birthday Celebrations

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Performance Excellence Awards

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How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

Top 6 Reasons Why Vmoksha Picked Ukraine Developers

Ukraine is a startup powerhouse, where outstanding companies like Whatsapp, PayPal, and Grammarly had their debut there and persistent with global success stories. Knowing that Ukraine engineers are usually on the cutting edge of the latest technologies, Vmoksha band together with Ukraine Software Developers to strengthen its talent pool and eventually business performance. Vmoksha’s partnership with Ukraine developers will be an added advantage to gain invaluable knowledge in creating innovative products and deliver front-line services to our customers.

Here are top 6 reasons why Vmoksha hired Ukraine developers.

Reasons to hire ukraine developers

#1. IT Experts with Higher Education

Ukraine’s educational system is actually quite great by international standards and the science graduates percentage from Ukrainian universities and academies is higher compared to Japan, Sweden, Norway, and the Netherlands. And, most of the high-school graduates prefer IT-related departments. Every year, about 36,000 IT professionals graduate in Ukraine which is equal to the number of tech workers in Western Europe and Asia. Ukraine ranks fourth in the world by the number of technical professionals after the USA, India, and Russia.

Hiring Ukraine developers

#2. Keep Abreast with Emerging Technologies

Ukraine developers are skilled in a variety of technologies and always remain up-to-date with the emerging technologies. They rank first globally in the number of C++ engineers and Unity3D game developers and in the second position when it comes to Magento, Scala, and JavaScript. With the immense technical expertise, Ukraine software engineers build great products efficiently and effectively.

Hiring Ukraine developers

#3. Good in English Speaking

More than 80% of Ukraine IT professionals speak and write English at an intermediate or higher level. Therefore, client interaction will not be a problem for Ukraine developers.

#4. 1,000+ IT Companies & 2,000+ Startups

The Technical advancements and highly qualified employees make Ukraine one of the hottest business destinations in the world. It has over 1000 IT companies that offer almost every kind of services such as Web and Mobile Development, Quality Assurance, IT consulting, full-stack solutions, and R&D. Recently, 13 Ukraine tech companies have been selected as the world’s top software outsourcing companies. Over 2000 startups started down their path to success in Ukraine and achieved it efficiently.

#5. Multinational R&D Companies

Ukraine is home to 100+ R&D centers including Magento, Oracle, Upwork, ABBYY, Boeing, Ericsson, NetCracker, Ubisoft, Siemens, Crytek, etc. They entered Ukrainian market through M&As, joint R&Ds, or by out-staffing to top Ukrainian companies.

Hiring Ukraine developers

#6. Cultural Similarity

Ukrainians working culture is very similar to the Western business culture and also adopted Western business standards and workflows. They’re open to challenges and get personally involved in the projects they’re working on, and are interested in accelerating their success. This is especially true if you communicate with them directly, without any third-party involvement.

Vmoksha always strive to expand its range of technology stacks to stand out from the competition with superior quality and fast execution in service delivery. We continuously scout around the countries to detect savvy engineers and capitalize on the opportunity to connect them to the organization. We are always happy to face new challenges and meet new friends.