Spirit Week Dress-up Themes at Vmoksha

If employees are having fun, they work harder, maintain their composure in a crisis, stay longer, and take better care of the organization; this is what we believe and follow at Vmoksha. To break the monotonous work routine, Vmoksha brings employees together for Spirit Week: Four days of unique dress color themes.

As month-end was just around the corner, we decided to have some fun by wearing unique dress color during the week, i.e., from 28th to 31st May. We all dressed up in Blue on Monday, Black on Tuesday, White/Yellow on Wednesday, and Red on Thursday. Every day, we gather in the evening to take pics and have fun time while few are busy in sharing the pics on social media. The celebrations geared up on the last day as we also celebrated our regular month-end birthday celebrations along with snacks and fun activities. Vmoksha has also rewarded few employees with performance excellence awards for their best services to the organization.

The mastermind behind the Spirit Week is Nethra Manjunath, our HR executive, who planned and motivated teams and made this an exciting event.

The Spirit Week at work not only brings some fun to the office, but it is also a great way to bring employees together for a quick break and some socialization unrelated to work.

Blue on Monday to beat the Monday Blues

blue

It’s not a Black Day. It’s just our Theme for the Day – Black on Tuesday

black

 

Yellow/White on Wednesday

yellow-and-white

Vmoksha Red Army – Red on Thursday

Thursday

Month-end Birthday Celebrations

 game

Performance Excellence Awards

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How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

Top 6 Reasons Why Vmoksha Picked Ukraine Developers

Ukraine is a startup powerhouse, where outstanding companies like Whatsapp, PayPal, and Grammarly had their debut there and persistent with global success stories. Knowing that Ukraine engineers are usually on the cutting edge of the latest technologies, Vmoksha band together with Ukraine Software Developers to strengthen its talent pool and eventually business performance. Vmoksha’s partnership with Ukraine developers will be an added advantage to gain invaluable knowledge in creating innovative products and deliver front-line services to our customers.

Here are top 6 reasons why Vmoksha hired Ukraine developers.

Reasons to hire ukraine developers

#1. IT Experts with Higher Education

Ukraine’s educational system is actually quite great by international standards and the science graduates percentage from Ukrainian universities and academies is higher compared to Japan, Sweden, Norway, and the Netherlands. And, most of the high-school graduates prefer IT-related departments. Every year, about 36,000 IT professionals graduate in Ukraine which is equal to the number of tech workers in Western Europe and Asia. Ukraine ranks fourth in the world by the number of technical professionals after the USA, India, and Russia.

Hiring Ukraine developers

#2. Keep Abreast with Emerging Technologies

Ukraine developers are skilled in a variety of technologies and always remain up-to-date with the emerging technologies. They rank first globally in the number of C++ engineers and Unity3D game developers and in the second position when it comes to Magento, Scala, and JavaScript. With the immense technical expertise, Ukraine software engineers build great products efficiently and effectively.

Hiring Ukraine developers

#3. Good in English Speaking

More than 80% of Ukraine IT professionals speak and write English at an intermediate or higher level. Therefore, client interaction will not be a problem for Ukraine developers.

#4. 1,000+ IT Companies & 2,000+ Startups

The Technical advancements and highly qualified employees make Ukraine one of the hottest business destinations in the world. It has over 1000 IT companies that offer almost every kind of services such as Web and Mobile Development, Quality Assurance, IT consulting, full-stack solutions, and R&D. Recently, 13 Ukraine tech companies have been selected as the world’s top software outsourcing companies. Over 2000 startups started down their path to success in Ukraine and achieved it efficiently.

#5. Multinational R&D Companies

Ukraine is home to 100+ R&D centers including Magento, Oracle, Upwork, ABBYY, Boeing, Ericsson, NetCracker, Ubisoft, Siemens, Crytek, etc. They entered Ukrainian market through M&As, joint R&Ds, or by out-staffing to top Ukrainian companies.

Hiring Ukraine developers

#6. Cultural Similarity

Ukrainians working culture is very similar to the Western business culture and also adopted Western business standards and workflows. They’re open to challenges and get personally involved in the projects they’re working on, and are interested in accelerating their success. This is especially true if you communicate with them directly, without any third-party involvement.

Vmoksha always strive to expand its range of technology stacks to stand out from the competition with superior quality and fast execution in service delivery. We continuously scout around the countries to detect savvy engineers and capitalize on the opportunity to connect them to the organization. We are always happy to face new challenges and meet new friends.

Look at the Vmoksha’s Strategy for Fast Recruitment

Having to hire employees in bulk is usually a good sign that business is moving forward with high demand. However, this will be a great challenge for recruiters to hire a lot of people in short amount of time.

Vmoksha is hiring for multiple numbers of positions these days, and we are no exception to the recruitment hurdles. However, we overcome these challenges by employing the ‘act differently’ principle to attract the right talent. We approached innovatively, leveraging Designs and Social Media in addition to our usual methods to expedite our hiring process.

Design is an important driving force in business and plays a key role in simplifying problems, whereas social media is an essential facet of your recruiting strategy. And so, we have designed attractive social media banners of different concepts with needed information to grab the right talent. This simple strategy helped us reach the maximum number of people and also allowed us to target people through social media groups.

Implementing creative recruiting strategies will also help in hiring faster with significantly less effort. Here are few of the creative works we designed.

Job Openings

Celebrating Womanhood at Vmoksha

The empowered woman is powerful beyond measure and beautiful beyond description.”

Steve Maraboli

Vmoksha always creates safe and comfortable work environment for women employees and empower them to nurture their inner strength, creativity, and self-esteem. To make them feel more fervor, Vmoksha celebrated International Women’s Day on 8th March.

Before everyone arrives, the HR arranged special greeting card and chocolates at every women employee’s desk and surprised them.

Women's day celebration

In the evening, Vmoksha organized fun activities and snacks. We had lots of fun playing musical chairs, doll decoration game, etc., and satisfied our appetite with snacks, cake, and drink.

Women's Day Celebration

While playing musical chairs

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The 2 Decorated Dolls! Who’s looking best?

04

LoL!!! Busy with Selfies!

IMG_0437

IMG_20180308_170631

BEHIND EVERY SUCCESSFUL WOMAN IS HERSELF.

BE YOURSELF. NO ONE ELSE CAN.

WhatsApp Marketing Strategies to Boost Your Sales

In today’s market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number.

Bulk email marketing is one of the effective marketing strategies most companies follow. However, its major drawback is that some emails may directly go into customer’s spam box. Similarly, bulk SMS advertising is having certain limitations when compared to WhatsApp, which allows you to send high-quality resolution images, video, audio, location map, and contact files.

WhatsApp Flow Chart

Whatsapp marketing strategies

WhatsApp Marketing Strategies for Business Promotion

#1. Make an engaging brand persona

The first approach to the usage of WhatsApp for promoting your business is to customize and create an attractive brand persona. Since you are intending to use WhatsApp as a tool to reach out to your customers, they should be able to pick out your brand quickly. You should create an engaging brand persona that represents your brand with its WhatsApp number. People don’t like to chat with unknown enterprise names.

#2. Offer good value to build a phone database

As discussed above, you cannot push messages to consumers you do no longer have a mutual association with. You have to get a request from the customers to become their contact before you send them messages. In order to achieve that, design an appealing promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and begin their affiliation with you.

WhatsApp lets you run promotions using visuals, voice notes, videos, call to action graphics or website links related to the business or new product launches, brochures, coupons or helpful contents that are non-sales material.

#3. Provide valuable content

Provide high-quality content on relevant topics to make sure that your customers are engaged with you.

Here are few tips to create a successful WhatsApp group:

  • Create a group including up to 256 customers (max group member limit).
  • Give a unique group name.
  • Ensure that the group title reflects the name of your business name.
  • Add brand logo as the group icon if you have one.
  • Create group guiding policies. This will ensure people aren’t posting things irrelevant to the purpose of the group. Once you notice communities posting inappropriate content, you can remove such persons immediately.
  • Engage users with useful content, giveaways, freebies, etc.

Introducing Broadcasting Feature: If you want to send bulk messages, broadcasting is the best way. Though it has limitations like 256 contact limit and necessity of customer saving your number on his device, it has added features like the recipients won’t be able to know each other and can send reply individually. It allows you to target relevant audience in large mass. Hence, it is necessary to promote your mobile number through different online and publishing channels.

Leverage WhatsApp Status Feature: In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Share Flash Sales in WhatsApp Status: With the new Status feature, you could create special promotional codes that your clients can share to redeem. Using the instant photo and location feature, Status can let all of those in the group realize about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic.

#4. Deliver speedy customer service

You should be adequately resourced to handle customer queries. Initiate quick response to your costumers once they have tried to reach you. Ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.

For instance, Reliance Brands, which deals with some of the luxury brands in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers overtook it up, finding out about promotions, new launches and getting brand information like pictures and videos. In a few instances, the conversion rate of consumers who had been on the brand’s WhatsApp list was as high as 80%.

#5. Market survey and feedback

WhatsApp makes your way easy to draw customer for their valuable feedback after completing the deal.  Surprisingly, you will get the direct response from your customers which will improve transparency. In addition, the group discussions with customers, suppliers, employees can be possible on time. Such activities generate a bunch of suggestions and feedback. With the feedback you collected, you can respond to their demands and endorse the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers.

Conclusion

WhatsApp has the potential to benefit any business. However, it works exceptionally well for businesses that have an international customer base. So, if you have an international base of clients, you could potentially grow that niche by interacting with them efficiently via WhatsApp.

Sankranti Celebrations at Vmoksha

Vmoksha Bangalore Development Center Head, Ms.Poulami Banerjee, Vice President – Operations, organized Sankranti event to bring employees close and enhance the culture of the organization. On this occasion, the office was beautifully decorated with rangoli and props like sugarcane to welcome the new season of harvest. All the Vmokshaites have shown up in the traditional attire adding colors to the festive mood. We had a small pooja performed at the office for the well being and prosperity of the organization.

We had a Potluck to add fun to the workplace and encourage Vmokshaites to connect with one another over food. Most of the employees have enthusiastically participated and brought few dishes to share with everyone.

It was a wonderful celebration and pleasure to have Ms. Poulami as an influential leader at Vmoksha who always encourage employees to enliven the festive spirit and creates an exciting workplace that increases employee confidence to achieve satisfying results.

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Sankranti Celebrations

Fun, Food, and Frolic – Vmoksha Celebrates Christmas & New Year

It’s the season to celebrate. Yes, another year is coming to an end and we are well into the magical time of super-sized celebrations. At Vmoksha, the Christmas & New Year celebrations have reached new heights with cubical decorations and fun games along with food and soft drinks.

This year, Vmoksha is ahead with the celebrations decorating the office environment with Christmas tree, colorful lights, stars and other festive decorative items. Just like every year, the Vmokshaites formed into different groups and decorated their cubicles with creative themes. To gear-up the celebrations, Vmoksha organized lunch and fun-filled activities like games and dance performances.

With all the hopes, goals, and dreams, we are ready to say Bye Bye 2017 Hello 2018!

Wish you a bright, prosperous, and glorious New Year ahead. HAPPY NEW YEAR!

Cubicle Decorations

Christmas Celebrations at office

Christmas Celebrations at office

Christmas Celebrations at office

Christmas Celebrations at office

Winners of Cubicle Decoration and Games

cubical-decoration-winners

Christmas Celebrations at office

Happy New Year!

Christmas Celebrations at office

Discover How Your Competitors are Benefiting from Machine Learning

Gartner puts Machine Learning at the top of the 2016 Hype Cycle interpreting that it is extremely valuable to industries over the next decade. There is no doubt of that as it is enabling enterprises to augment their top-line growth by increasing customer satisfaction. Several companies are adopting it to find value in the colossal amounts of data they generate while saving significant time and money.

machine learning

Heretofore, machine learning has opened doors for powerful search capabilities on the web, self-driving cars, speech recognition, etc. And, of course, there is a lot more to come!

Let’s see how your peers are deriving profits by incorporating machine learning into their business processes.

Finding value in the user-generated content

The user-generated content is often appalling and is a way worse than you think. It is ample with obscenity, misspellings, or flat-out wrong information. Machine learning models identify the best and worst content and filter out the bad and provide the good without the need of a real person to tag each bit of content.

In fact, this was one of the earliest problems resolved by machine learning, which is nothing but spam emails. Those days, email providers used to filter out the spam using rule-based techniques. However, the advent of machine learning helped in identifying and eradicating spam efficiently. Now, we hardly see spam in our inbox.

Here are few companies that adopted machine learning models to find value in their user-generated content.

  • Yelp sorts its user-upload photos through machine learning
  • Disqus eradicates its spammy content using machine learning
  • Pinterest uses machine learning to show more interesting content to its customers
  • NextDoor employs machine learning to sort through content on their message boards

Accelerated product search results

As a search engine company, Google always delivers reliable results when a user searches for a specific keyword. It indexes the enormous database and pulls out results that match the keyword. Machine learning helps Google in finding the most relevant matching result within a quick span of time.

Just like Google, other businesses like Apple, Intuit, Home Depot, etc., also incorporated machine learning for smart search results. Even the successful e-commerce startups such as Lyst, Trunk Archive, Rich Relevance, and Edgecase utilize machine learning to display high-quality results when their users are browsing for products.

Enhanced Customer Engagement

Machine learning assists entrepreneurs in streamlining their business processes across various aspects. The communication barrier between companies and customers is also getting curtailed in recent years with the surge of machine learning. Earlier, customers used to self-select an issue and fill out endless contact form fields to reach the organization’s support team. But now, the contact forms are shortened as machine learning peek at the substance of a request and direct it to the right place for prompt response with minimal information. Say, for example, a sales inquiry will be routed to the sales team or a complaint ends up instantly in customer service department. This will not only save company’s significant time and money but also makes sure that issue gets prioritized and solved as fast as possible.

Predicting Customer Behavior

Understanding customer behavior is one of the complex activities of a business. But with the effective use of machine learning, predicting the customer behavior pattern is quick and easy even when there is a large number of customer base. These patterns help companies to constantly review and modify their marketing strategies and assist them in understanding which product/service have the highest propensity to provoke desired outcomes.

Several enterprises are using social media platforms to receive any complaints or feedback from the customers after the release of any product/service. Machine learning is helping them to pull out the relevant ones out of the millions of messages.

There are diverse areas where machine learning can do wonders. It will completely change the way organizations function enabling to make faster and better business decisions. Machine learning does not just revolve around self-driving or flying cars; it penetrates into every business we do and every website we interact. And, those who don’t adapt machine learning will surely get left behind.

11 Ways to Market Your App Online

It takes an enormous amount of effort to turn a mobile app idea into a winning one as 100s of apps are being launched to the app stores every day. To make your app stand out from the crowd and to reach your targeted users, an effective marketing strategy is obligatory.

app marketing

Let me tell you some of the ways through which you can spread the awareness of your app and boost your sales. I have categorized them into paid and unpaid ways so that your marketing strategist can easily work on.

#1. Build a Website/Microsite

One of the best and easiest ways to promote your app is to have a simple one-page website or a microsite that showcases complete details about your App. These days, many users prefer to search online before downloading an app as there is only minimal information provided on the app store page. Therefore, a simple website highlighting key elements of the app will not only help in your SEO rankings but also increases your app downloads. Moreover, with the advanced tools like WordPress, Drupal, Wix, Joomla, etc., it’s no longer hard to create a website.

#2. Create Blogs

Write interesting blogs on the topics related to your app and try to steer users to your app page while persuading them to download the app. You can also promote these blogs at various places such as social media, blogging sites, etc., to increase the reach of your app.

#3. App Store Optimization

This is one of the most important things to look at. Be it in the Play Store or iTunes Store, your app needs to be optimized in the best way to get discovered by the users promptly. Nearly, 60 percent of the app downloads actually come from browsing through app stores. So, here are few things to follow for better app store optimization:

  • A little bit of keyword planning- Use tools like Adwords Keyword Planner, SEMRush or Spyfu to list out potential keywords for your app and incorporate them while uploading your app to the app store. These tools will show you the number of searches for each keyword. Add these keywords to the keywords section and keep optimizing them according to the search trend.
  • Make sure your title is aptGive an appropriate title to the App. Ensure that there’s no misspelling. Adding a keyword to the title can help you in SEO rankings.
  • A meaningful descriptionInclude your app key functionalities, features, and related keywords in the app description. But please don’t stuff your description with inappropriate keywords.
  • Target locationIf your app is targeted towards a specific geographic region, make sure you are selecting the right country while uploading the app. If your app is not geography-centric, then target it globally. This could bring more visitors to your app store page.
  • Link to your websiteIt is likely that people will download an app that has a website linked to it.
  • Promo VideoAdd an informative promotional video to drastically improve the download rates. Videos create an impression in the mind of users and could impact their purchase decision.
  • ScreenshotsMake sure screenshots are clear and show functionalities and UIs to the user while having his first look.
  • IconsDesign an attractive and visible icon for your app. Research shows that apps with better icons get more downloads.
  • Previous AppsIf you already have any apps in the app store with a good download rate, it is better to upload the new app using the same developer account. This will enhance your app visibility by suggesting it to the previous app users.

#4. Exploit Social Media

  • Create a Facebook Page

Create a business page on Facebook for your app. Update the profiles with fresh content and link it to your app page, website, and other social profiles. Keep posting regularly with attractive images and blog posts related to your app and share them in relevant groups.

  • Twitter Profile

Twitter is one of the largest social media platforms to connect with a massive number of users. The trending hashtag option from Twitter will help you in reaching the targeted customer. Also, make sure you link your App Website to the Twitter profile.

  • Google Plus Profile

Just like other social media, create a profile on Google Plus with appropriate details. This can act as a high PR backlink for the promotion of your Website. Also, share posts in communities for better reach.

  • Instagram Business Profile

Create an Instagram profile and convert it to a business profile. The business profile will facilitate easy call making options for users and helps showcase your linked website.

  • LinkedIn Profile

LinkedIn allows you to make professional connections and acts as a great backlink for your website. You can also use paid ways to boost your app marketing; we will discuss this later in this blog.

  • Same with Pinterest, Tumblr, Vkontakte & other Social Media. Explore and make the most of it.
  • Create Gifs and short videos from platforms like Vine and share them on social media for greater reach.

#5. Email Campaigns

Conduct Email Campaigns using email marketing platforms like MailChimp. If you have an email database of potential app users, inbox them attractive newsletters and offers with app download buttons or buttons that link to your website, and social media. Most of these platforms will allow you to track opens, bounces, and even get the location-specific data.

#6. Create “How to” videos on the app usage & benefits and share it on video hosting sites like Youtube, Dailymotion, Ustream etc.

Facebook allows you to link your YouTube Channel to the Facebook profile. These Video streaming sites will allow you to submit your website information in the profile, video descriptions or to incorporate into the video. You can even share the videos on your social media profiles.

#7. Submit Backlinks to your Promotional Website/Microsite

Use social bookmarking sites that allow you to submit website details to them for free.

#8. Reach out to Editors, Journalists of Press and Magazines and Discuss your App Details

Persuade them on how the app usage is going to change the lives of people. And convince why it is worthy of being published. Get your content published!

#9. Include Promotional Website Link in your Email Signature

#10. Submit your Apps to App Review Websites like Feedmyapp, Appadvice, 148Apps, Appstorm, etc.

# 11. Pay for Ads  

If you are already done with the free promotions and if you want to expand your user base more, then you can always go for these paid ways to boost your app downloads or traffic.

  • Facebook Ads/ Instagram AdsA very worthwhile platform with lots of users and effective targeting. Since Instagram is owned by Facebook, you can even set up your Instagram sponsored ads from here. This allows you to target customers and give clickable links to your Instagram posts.
  • Twitter AdsTwitter Ads campaigns are based on business goals. Discover which objective-based campaign is right for you, based on your business needs and focus on that.
  • Google AdwordsThis allows you to set a budget and pay for your ad when a user searches for a keyword and finds your add. Google Adwords can be also used to display your ads in other apps.
  • Apple Search AdsApple Search Ads is an advertising option for promoting your app in the apple app store.
  • Bing AdsIt is a Yahoo’s advertising service similar to Google Adwords.
  • Pinterest Ads – Promote your best pins to appear in the most relevant places.

These are all the different ways to market your app(s) online. You can also work on promoting your app offline through Word of mouth, Banners and Posters with QR codes and other Augmented Reality enabled contents. Sending SMS to Play store or iTunes store links could even get you some more downloads. Make sure you are tracking your online statistics through Google Analytics. This could give you a detailed idea of where to target and where your ad spends should focus on. Thanks for reading.