How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

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Top 6 Reasons Why Vmoksha Picked Ukraine Developers

Ukraine is a startup powerhouse, where outstanding companies like Whatsapp, PayPal, and Grammarly had their debut there and persistent with global success stories. Knowing that Ukraine engineers are usually on the cutting edge of the latest technologies, Vmoksha band together with Ukraine Software Developers to strengthen its talent pool and eventually business performance. Vmoksha’s partnership with Ukraine developers will be an added advantage to gain invaluable knowledge in creating innovative products and deliver front-line services to our customers.

Here are top 6 reasons why Vmoksha hired Ukraine developers.

Reasons to hire ukraine developers

#1. IT Experts with Higher Education

Ukraine’s educational system is actually quite great by international standards and the science graduates percentage from Ukrainian universities and academies is higher compared to Japan, Sweden, Norway, and the Netherlands. And, most of the high-school graduates prefer IT-related departments. Every year, about 36,000 IT professionals graduate in Ukraine which is equal to the number of tech workers in Western Europe and Asia. Ukraine ranks fourth in the world by the number of technical professionals after the USA, India, and Russia.

Hiring Ukraine developers

#2. Keep Abreast with Emerging Technologies

Ukraine developers are skilled in a variety of technologies and always remain up-to-date with the emerging technologies. They rank first globally in the number of C++ engineers and Unity3D game developers and in the second position when it comes to Magento, Scala, and JavaScript. With the immense technical expertise, Ukraine software engineers build great products efficiently and effectively.

Hiring Ukraine developers

#3. Good in English Speaking

More than 80% of Ukraine IT professionals speak and write English at an intermediate or higher level. Therefore, client interaction will not be a problem for Ukraine developers.

#4. 1,000+ IT Companies & 2,000+ Startups

The Technical advancements and highly qualified employees make Ukraine one of the hottest business destinations in the world. It has over 1000 IT companies that offer almost every kind of services such as Web and Mobile Development, Quality Assurance, IT consulting, full-stack solutions, and R&D. Recently, 13 Ukraine tech companies have been selected as the world’s top software outsourcing companies. Over 2000 startups started down their path to success in Ukraine and achieved it efficiently.

#5. Multinational R&D Companies

Ukraine is home to 100+ R&D centers including Magento, Oracle, Upwork, ABBYY, Boeing, Ericsson, NetCracker, Ubisoft, Siemens, Crytek, etc. They entered Ukrainian market through M&As, joint R&Ds, or by out-staffing to top Ukrainian companies.

Hiring Ukraine developers

#6. Cultural Similarity

Ukrainians working culture is very similar to the Western business culture and also adopted Western business standards and workflows. They’re open to challenges and get personally involved in the projects they’re working on, and are interested in accelerating their success. This is especially true if you communicate with them directly, without any third-party involvement.

Vmoksha always strive to expand its range of technology stacks to stand out from the competition with superior quality and fast execution in service delivery. We continuously scout around the countries to detect savvy engineers and capitalize on the opportunity to connect them to the organization. We are always happy to face new challenges and meet new friends.

Look at the Vmoksha’s Strategy for Fast Recruitment

Having to hire employees in bulk is usually a good sign that business is moving forward with high demand. However, this will be a great challenge for recruiters to hire a lot of people in short amount of time.

Vmoksha is hiring for multiple numbers of positions these days, and we are no exception to the recruitment hurdles. However, we overcome these challenges by employing the ‘act differently’ principle to attract the right talent. We approached innovatively, leveraging Designs and Social Media in addition to our usual methods to expedite our hiring process.

Design is an important driving force in business and plays a key role in simplifying problems, whereas social media is an essential facet of your recruiting strategy. And so, we have designed attractive social media banners of different concepts with needed information to grab the right talent. This simple strategy helped us reach the maximum number of people and also allowed us to target people through social media groups.

Implementing creative recruiting strategies will also help in hiring faster with significantly less effort. Here are few of the creative works we designed.

Job Openings

Discover How Your Competitors are Benefiting from Machine Learning

Gartner puts Machine Learning at the top of the 2016 Hype Cycle interpreting that it is extremely valuable to industries over the next decade. There is no doubt of that as it is enabling enterprises to augment their top-line growth by increasing customer satisfaction. Several companies are adopting it to find value in the colossal amounts of data they generate while saving significant time and money.

machine learning

Heretofore, machine learning has opened doors for powerful search capabilities on the web, self-driving cars, speech recognition, etc. And, of course, there is a lot more to come!

Let’s see how your peers are deriving profits by incorporating machine learning into their business processes.

Finding value in the user-generated content

The user-generated content is often appalling and is a way worse than you think. It is ample with obscenity, misspellings, or flat-out wrong information. Machine learning models identify the best and worst content and filter out the bad and provide the good without the need of a real person to tag each bit of content.

In fact, this was one of the earliest problems resolved by machine learning, which is nothing but spam emails. Those days, email providers used to filter out the spam using rule-based techniques. However, the advent of machine learning helped in identifying and eradicating spam efficiently. Now, we hardly see spam in our inbox.

Here are few companies that adopted machine learning models to find value in their user-generated content.

  • Yelp sorts its user-upload photos through machine learning
  • Disqus eradicates its spammy content using machine learning
  • Pinterest uses machine learning to show more interesting content to its customers
  • NextDoor employs machine learning to sort through content on their message boards

Accelerated product search results

As a search engine company, Google always delivers reliable results when a user searches for a specific keyword. It indexes the enormous database and pulls out results that match the keyword. Machine learning helps Google in finding the most relevant matching result within a quick span of time.

Just like Google, other businesses like Apple, Intuit, Home Depot, etc., also incorporated machine learning for smart search results. Even the successful e-commerce startups such as Lyst, Trunk Archive, Rich Relevance, and Edgecase utilize machine learning to display high-quality results when their users are browsing for products.

Enhanced Customer Engagement

Machine learning assists entrepreneurs in streamlining their business processes across various aspects. The communication barrier between companies and customers is also getting curtailed in recent years with the surge of machine learning. Earlier, customers used to self-select an issue and fill out endless contact form fields to reach the organization’s support team. But now, the contact forms are shortened as machine learning peek at the substance of a request and direct it to the right place for prompt response with minimal information. Say, for example, a sales inquiry will be routed to the sales team or a complaint ends up instantly in customer service department. This will not only save company’s significant time and money but also makes sure that issue gets prioritized and solved as fast as possible.

Predicting Customer Behavior

Understanding customer behavior is one of the complex activities of a business. But with the effective use of machine learning, predicting the customer behavior pattern is quick and easy even when there is a large number of customer base. These patterns help companies to constantly review and modify their marketing strategies and assist them in understanding which product/service have the highest propensity to provoke desired outcomes.

Several enterprises are using social media platforms to receive any complaints or feedback from the customers after the release of any product/service. Machine learning is helping them to pull out the relevant ones out of the millions of messages.

There are diverse areas where machine learning can do wonders. It will completely change the way organizations function enabling to make faster and better business decisions. Machine learning does not just revolve around self-driving or flying cars; it penetrates into every business we do and every website we interact. And, those who don’t adapt machine learning will surely get left behind.

Steps to create a Successful Instagram Campaign

Instagram campaigns are one of the most winning social media campaigns to reach targeted demographics and drive real social value. The visual nature of the platform and the high engagement rates are the secrets to the success of an Instagram campaign. Even though publishing attractive images will help in establishing your brand identity, you should have a thoughtful strategy to launch a rewarding Instagram campaign.

Instagram campaigns

Here are few steps/recommendations to create an Instagram marketing campaign that has the best possible chance to triumph.

Step 1:   Determine Your Goals

Firstly, focus on what you want to achieve on Instagram and who is your target audience. Having specific goals for a campaign will help to understand the priorities for producing the best results. Such goals can include:

  • Increase in brand awareness
  • Showcase products and services
  • Share company or industry news
  • Drive sales through traffic
  • Increase customer engagement
  • Build a more engaged community

Step 2:   Establish the Idea

Once you determine your goals and the target audience, you will get an idea of what you want to post to achieve your target. Say, for example, if you want to sell digital or physical products, you can consider sharing promotional coupons through your campaign.

Post an eye-catching photograph that clearly visuals your idea with relevant hashtags to highly aim your target audience.

Step 3:  Use of Hashtags

Hashtag plays a vital role in an Instagram campaign. It helps to drive new customers with relevant search and also helps in increasing your brand awareness. Define a short and simple hashtag that is easy to discover, read, and remember by the users.

hashtag

Make the phrasing memorable and keep it trending because the users will usually take the lead of what’s trending. Ensure that the hashtag represents your brand and message. For better results create one with the brand name itself. Don’t just use one or two hashtags. Include multiple (5-10) hashtags that relate to your content and brand to gain traction. Research also suggests that posts with multiple hashtags perform the best.

Step 4:  Develop the Content Strategy

Based on your objectives and target audience, develop a content strategy that best defines your idea of the campaign. Create a message with the casual voice as the tone of the message is also important for the better engagement with the followers. Based on the audience research you carried out earlier, find the deeper needs of your followers and inspire them to achieve their goals with your message.

Step 5:  Creative Planning

Just like the content, image, and hashtags, the time to post is also imperative to maximize the audience reach. Do a little research and know the best times that your audience is most active on Instagram. If you have more than one post, schedule them at appropriate times considering the statistics and insights you derived from the earlier campaign. Understand how your audience is engaging and reacting to the post and do necessary changes in your next campaign.

Conclusion

Instagram offers the utmost social media marketing benefits with the options to run multiple smaller campaigns with low investments rather focusing on one big campaign. Tracking the campaign performance will allow you to understand the engagement practices and the types of content that works for you which in turn helps you in avoiding the common pitfalls.

Optimize your campaign with alluring images, attractive captions, and relevant hashtags and make a difference in your next Instagram campaign with the well-defined strategy.

Top 5 Linux Based CRM Software

Customers are the lifeline of any business. Effective Customer Relationship Management (CRM) is the key to the business success. CRM, however, doesn’t always have to be expensive. Here is the list of top 5 Linux based CRM software suites for all kinds of enterprises.

crm

ADempiere

ADempiere is an ERP solution created by the community of the open-source developers of the same name. Forked from the Compiere open source project, ADempiere became one of the top rated projects within a few weeks after its release. This software program packs Supply Chain Management (SCM), CRM, and ERP functionality. ADempiere is an extremely effective enterprise solution for materials management, financial integration, and sales & distribution management.

OBM

OBM or Open Business Management is for the enterprises that need a robust and reliable online management solution. OBM functions as a groupware and doubles as an effective CRM application. Incorporating a modular design, OBM comes bundled with plenty of tools to make business management easier. This free to use CRM package is also a right solution for the budget-constrained companies. OBM includes project management tools, sales force management tools, granular user control, LDAP support and a lot more.

Compiere

Compiere is an open-source, free to use, ERP software package best suited for Small and Midsize Businesses (SMB) and Small and Medium-sized Enterprise (SME) dealing in retail, manufacturing, service, and distribution. Compiere uses the concept of Model Driven Architecture and incorporates a number of modules including CRM, performance analysis, workflow management, partner relations management, supply chain management, and more. Compiere effectively automates processes like sales, distribution, financials, and services.

Hipergate

Hipergate is a web-based CRM application suite that caters to a variety of functional requirements of the enterprises. This Java based CRM package also acts as a groupware. Hipergate is a free to use application and offers a wide range of features including content management, customer service, webmail, email marketing, sales automation, project management, sales management and more. Hipergate uses multi-tenant model and can be used by a single organization or a group of companies.

Dolibarr

Dolibarr is a free, open-source software suite that packs a number of different functionalities for CRM and ERP. It is a web-based application and includes many features that can be used easily even by people with little or no technical knowledge. In spite of being feature-rich, the modular design of Dolibarr ensures ease of use. Some of the main modules of this package are sales management, CRM, purchase management, and event management.

Xamarin Application Development

Xamarin is cross-platform development software that simplifies mobile application creation. Xamarin tools are used to write native Android, iOS, and Windows apps with native user interfaces and share code across multiple platforms including Windows and macOS.

xamarin

Here, I am going to explain how to create Xamarin app with Xamarin Studio and my experience with Xamarin as a Unity developer.

Requirements to develop a Mac OS X application with Xamarin.Mac:

  • A Mac computer running Mac OS X Yosemite (10.10) or greater
  • Xcode 7 and above versions (although it is recommended to install the latest stable version from the App Store)
  • Latest version of Xamarin.Mac and Xamarin Studio

To edit your first XAML file, use Visual Studio or Xamarin Studio to create a new Xamarin.Forms solution.

  • In Xamarin Studio, select File > New Solution from the menu

xamarin

  • In the New Solution dialog, select Cross Platform > App at the left
  • Select Blank Xamarin.Forms App from the template list

4

Blank Forms is the standard template with three projects: iOS, Android and third project (the shared user interface can be built with XAML or C#).

  • Configure your blank form app – Add app name, Organisation Identifier, Target Platform, and Shared Code

 xamarin

 

  • Configure your new Blank Forms App – Enter Project Name, Solution Name, and Location and save the project
  • Click the Create button

xamarin 

Now, Xamarin Studio will create the new Xamarin app.

My Experience with Xamarin

As a unity developer, I would recommend Xamarin is good for 2D applications. However, we need strong knowledge about XAML and basic coding understanding. I have used XAML for UI designing and C# for the functionalities of the application and developed a small demo project during my research. My application contains few screens (Login and Registration screens) which basically include Navigation functionality and UI designing.

Major things to take care before developing Xamarin application is to have basic knowledge about

  • XAML
  • How to use the layout and in which cases to use it?
  • Configuration of Android and IOS

In Xamarin, Navigation of the screen is simpler as compared to Unity 3D as there is less usage of animation. I resolved UI designing issues by using proper layouts. There are different types of layout in XAML such as Relative, Absolute layout, etc. I would suggest using relative layout for Applications which includes both horizontal and vertical element alignment.

Challenges in Xamarin App Development

Xamarin is a bit time consuming when it comes to UI designing of the screens because everything is based on the XAML (Coding) which is one of the drawbacks for the Xamarin learners. Also, we need unique UI code for each platform since the native widgets interact differently. This creates minors alignment issues and UI element size issues.

One of the drawbacks is debugging of crash logs, which is very complicated in mac.

Conclusion

With Xamarin, expect a native user experience in the development. With the help of native API’s, Xamarin helps in developing excellent user experience and user interface and also delivers high-performance apps.

From the user’s perspective, an app development that can create apps that ‘fit’ the standard design guidelines on different platforms and doesn’t allow the use of native UI controllers brings about the best user experience. This is something Xamarin development can guarantee.

Thinking of just creating a mobile app that goes from one screen to another, using menu buttons, I feel Xamarin is a better option to do so. You can develop an entire application, but not the graphics that are presented. Xamarin has Cross-platform support and it has its own bugs.

Well, in my opinion, Xamarin is pretty good for 2D applications. Depending on the project and requirements, I would be happy to use Xamarin but there may be other situations in which I really think Unity3D will be a better choice.

RSNA 2017 – Dominated by AI Imaging Startups

What is RSNA?

Every year, the Radiological Society of North America (RSNA) hosts its annual meeting the week after Thanksgiving in Chicago. This is one of the largest medical conferences in the world, with over 50,000 attendees from 57 countries. This year, RSNA was organized from 26th Nov to 1st Dec and gathered approximately 700 exhibitors.

Highlight of RSNA 2017

During RSNA 2016, there was hype around AI in Radiology Imaging Diagnostics. This year, about 20 startup companies came up with the AI models that can augment radiologists findings. The AI models were available across Modalities and Pathology. Even though it can not replace a radiologist, it improves accuracy and speed of diagnostics thereby reducing the cost of diagnosis.  For some of the companies, FDA/CE has approved their AI Models which means that the results are as accurate as a human.

Relevance of AI machine learning/Deep learning in Radiology Diagnostics

Radiology diagnostic industry in the USA

US Diagnostic Imaging Market is around $4.5 billion and expected to grow 36.43 Billion by 2021.

North America is one of the most lucrative regions for medical imaging market because of its better infrastructure facilities. When compared to emerging regions, it has high-end purchasing power coupled with reimbursement facilities. U.S is the dominating region owing to its population base having large insurance coverage, advancement in technology, a sizable aging population along with the prevalence of chronic disease.

Radiology diagnostics current state

According to a market research, sponsored by IBM, there were roughly 800 million multi-slice exams performed in the United States in 2015 alone. Those studies generated approximately 60 billion medical images. At those volumes, each of 31,000 odd radiologists in the U.S., has to view an image every two seconds of every working day for an entire year to find potentially life-saving information from a handful of images hidden in a sea of data. It is evident from the data that medical images are going to get generated exponentially and there is a shortage of radiologist, on the other hand, it will take ten years of training to become a radiologist. In this scenario, AI Imaging technology has relevance.

RSNA1

Statistics of Medical images vs. Case studies conducted vs. Radiologists

Impact of the emerging trend for Radiologists

The average radiologist’s salary is $286,000 a year. In the U.S., there are 31,000 radiologists.

That means around 9 billion dollars a year is being spent on radiologists. AI and Deep learning is predicted to bring down the headcount of the radiologist but will not replace the radiologist. In RSNA 2017, some of the AI models developed demonstrated capability on par with a professional radiologist. The radiologist can embrace AI or be left behind.

Emerging Medical Imaging AI Companies who Participated in RSNA 2017

Arterys

Arterys helps doctors diagnose heart problems in just 15 seconds while it takes around 30 minutes for a human.

Zebra Medical Vision

Their application of machine learning identifies abnormalities in CT scans.  It can automatically detect low bone mineral density, fatty liver, calcium, emphysema, coronary artery, breast cancer and more. The machine can do all these analyses in an hour.

Enlitic 

Developed a deep learning algorithm that can increase the accuracy of a radiologist’s interpretation by 50-70% and at a speed 50,000 times faster.

Imagen Technologies

AI that is capable of detecting pathologies and early disease identification within medical images.

Bay Labs

Deep learning to ultrasounds and alleviate the leading cause of death – Cardiovascular disease

DiA Analysis

DiA’s flagship product LVIVO is an FDA/CE cleared, fully automated, and objective cardiac toolbox that helps physicians and echocardiologists analyze accurate and instant Echocardiogram scans

Lunit

Automated Detection and Classification of Breast Cancer Nodal Metastases

 RSNA

Medical Imaging AI Companies

Conclusion

We got the opportunity to see and understand the latest developments in RIS and PACS systems. We interacted with C-suite of the AI imaging startup companies and requested them to give their AI models on trial basis to integrate into our RIS application.

Understanding Business Intelligence and Data Warehouse

Business Intelligence and Data Warehouse (BI/DW) are two separate but closely linked technologies that are crucial to the success of any large or mid-size business. The insights derived from these systems are vital for an organization as it helps in revenue enhancement, cost reduction, and adroit decision making.

Let’s understand what is Business Intelligence, Data Warehouse (DW), and how they are related.

Business Intelligence (BI)

Interpreting large volume of data often throws up challenges to the enterprises. However, BI can help companies with the easy interpretation of this big data, renders actionable information to end users and supports them in making more informed business decisions.

BI encompasses the set of strategies, technologies, applications, data, and processes used by an organization and supports in data analysis, demonstration, and propagation of business information. BI persuades enterprises to make effective business operational decisions such as product positioning and pricing and strategic decisions like goals, priorities, and directions at the broadest level. BI combines the external data derived from the market with the internal data obtained from the company sources (financial and operational data) and creates an “intelligence” that cannot be reaped from any singular set of data.

Data Warehouse (DW)

Data storage and management is an important managerial activity in any organization today and have become significant for rational decision making. A DW acts as a central repository system where an enterprise stores all its data (from one or more sources) in one place. DW helps industries in reporting and data analysis from the current and historical data stored, and hence it is considered as a core component of Business Intelligence.

Usually, data streams from online transaction processing database into a data warehouse on a daily, weekly, or monthly basis.

The process flow in data warehouse includes

  • Extract data from source systems and upload to DW
  • Data Cleansing and Transformation
  • Archiving the data
  • Steering the data to appropriate data sources

This whole process of extracting data and loading it to DW is generally called ETL (extraction, transformation, and loading).

Benefits of a Data Warehouse

  • Enhance business intelligence with effective strategic, tactical, and operational insights
  • DW contains a copy of analytical data that expedite decision making
  • The data cleansing promises the data quality before it is used for reporting
  • Integrate data from multiple data sources and make it accessible from one place.
  • Easier and more efficient decision-support query writing
  • Enable decision-makers and business users to have timely access to the data from different sources.
  • Stores large volumes of historical data which helps in analyzing different time periods and trends that aid in making future predictions
  • Restructures the data and deliver excellent query performance even for complex analytic queries without impacting the day-to-day transactions

BI/DW

BI/DW implementation

Most business intelligence applications use data collected from a data warehouse, and the concepts of BI and DW together known as BI/DW. Data warehousing helps in achieving a successful BI program by facilitating several key aspects of reporting and data analytics.

What is Food Safety Management and Why Do We Need It?

Food Safety and Hygiene becomes an emerging demand in the food industry and is a universal concern. Therefore, maintaining food safety & hygiene is a compelling requisite for food entrepreneurs to sustain in today’s competitive market.

 Food safety management

The International Organization for Standardization created ISO 22000 standard to manage food safety and security and specifies the essentials for a food safety management system that involves:

  • Interactive communication
  • System management
  • Prerequisite programs
  • HACCP principles

The food safety management system identifies, evaluates, and controls food hazards, at all levels of the food supply chain; be it during ingredient supply, food preparation, packaging, storage, transportation, etc.

Why is Food Safety Management Imperative?

  • Food safety and hygiene are crucial to reducing the risk of food-borne illnesses that may cause through biological hazards such as pathogenic bacteria, viruses, and parasites, or chemical hazards or natural toxins.
  • If the food safety guidelines are not followed precisely, people can fall sick and may even lead to death.
  • If the food is improperly stored, handled, cooked, or refrigerated, bacteria can grow leading to food contamination.
  • At times, there would be issues like product recall, where seller may request consumers to return a product after the discovery of any product defects or safety issues that might endanger the consumer or put the seller at risk of legal action

Hence, complying food safety guidelines is essential to maintain the quality as well as the shelf life of the food products.

How does Food Safety Management System help?

An effective food safety management system that is based on seven principles of HACCP can help businesses to identify and control hazards before they threaten the safety of your food and customers.

Here are the seven principles of HACCP:

 Food Safety Program

Hazard Analysis

Hazard Analysis is a preventive approach to food safety, which identifies biological, chemical, and physical hazards in the production process that may lead to an unsafe finished product and defines controls to reduce these uncertainties to a safe level.

Critical Control Point (CCP)

The points that can be applied at stages of the process to eliminate or reduce the hazards to an acceptable (critical) level. Say, for example, if rice is cooled too slowly, it may result in food poisoning. Here, cooling is the critical control point.

Critical Limits

The safety limits that determines a maximum and minimum value for each CCP. It separates the acceptable (safe) product from the unacceptable (unsafe) product. Critical limits can be monitored by measurement or observation. Example – Time, Temperature, Chemical, etc.

Monitoring

Monitoring procedures include observations or measurements to assess whether the CCP is being met. And that appropriate steps are being followed to ensure food safety.

Corrective Action

The actions that need to take if there is any deviation from the established critical limit. Corrective actions ensures that the products are not injurious to health or otherwise adulterated as a result of the deviation enter commerce

Verification

The important aspect of verification is to determine that the food safety management plan is properly implemented and all the hazards were identified. Verification monitors whether the plan & guidelines are functioning as designed and are effective.

Record Keeping & Documentation

Record Keeping & Documentation contains complete records & forms to show that checks have been carried out at appropriate intervals in line with the Food Safety Policy. The food industries can be audit ready by following the appropriate documentation & record keeping procedures.

The food hygiene and safety management software solution like ionhaccp will help food industries to handle, store, and sell safe food to customers while ensuring compliance with the necessary standards like Safe Quality Food (SQF) initiative, Hazard Analysis and Critical Control Points (HACCP), and ISO 22000.