WhatsApp Marketing Strategies to Boost Your Sales

In today's market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number. [...]
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Sankranti Celebrations at Vmoksha

Vmoksha Bangalore Development Center Head, Ms.Poulami Banerjee, Vice President – Operations, organized Sankranti event to bring employees close and enhance the culture of the organization. On this occasion, the office was beautifully decorated with rangoli and props like sugarcane to welcome the new season of harvest. All the Vmokshaites have shown up in the traditional attire adding colors to the festive mood. We had a small pooja performed at the office for the well being and prosperity of the organization. We had a Potluck to add fun to the workplace and encourage Vmokshaites to connect with one another over food. [...]
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Fun, Food, and Frolic – Vmoksha Celebrates Christmas & New Year

It’s the season to celebrate. Yes, another year is coming to an end and we are well into the magical time of super-sized celebrations. At Vmoksha, the Christmas & New Year celebrations have reached new heights with cubical decorations and fun games along with food and soft drinks. This year, Vmoksha is ahead with the celebrations decorating the office environment with Christmas tree, colorful lights, stars and other festive decorative items. Just like every year, the Vmokshaites formed into different groups and decorated their cubicles with creative themes. To gear-up the celebrations, Vmoksha organized lunch and fun-filled activities like games [...]
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Discover How Your Competitors are Benefiting from Machine Learning

Gartner puts Machine Learning at the top of the 2016 Hype Cycle interpreting that it is extremely valuable to industries over the next decade. There is no doubt of that as it is enabling enterprises to augment their top-line growth by increasing customer satisfaction. Several companies are adopting it to find value in the colossal amounts of data they generate while saving significant time and money. Heretofore, machine learning has opened doors for powerful search capabilities on the web, self-driving cars, speech recognition, etc. And, of course, there is a lot more to come! Let's see how your peers are [...]
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11 Ways to Market Your App Online

It takes an enormous amount of effort to turn a mobile app idea into a winning one as 100s of apps are being launched to the app stores every day. To make your app stand out from the crowd and to reach your targeted users, an effective marketing strategy is obligatory. Let me tell you some of the ways through which you can spread the awareness of your app and boost your sales. I have categorized them into paid and unpaid ways so that your marketing strategist can easily work on. #1. Build a Website/Microsite One of the best and [...]
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