Best Platforms for Banner Advertising

The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.

As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:

  • Brand Exposure
  • Easy Track-ability
  • Retargeting
  • Unmatched Versatility
  • Budget options
  • Optimization

The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available: 

1. AdWords Banner Advertising

Banner Marketing

Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so that you can optimize your ad and reach your marketing goals.

Reference: https://adwords.google.com/home/how-it-works/display-ads/

2. Facebook Banner Advertising

Banner Marketing

One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.

Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.

Reference: https://www.facebook.com/about/ads/

3. YouTube Banner Advertising

 Banner Marketing

YouTube offers you a great platform to place promotional banner ads and reach your targeted audience.  More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.

Reference: https://www.youtube.com/yt/advertise/

4. LinkedIn Advertising

 Facebook Advertising

LinkedIn advertising is a great way to advertise your brand on a professional social media platform. LinkedIn offers a multitude of filter options that you can use to target a particular audience group. For this reason, LinkedIn ads are particularly effective for B2B industries.

By using important B2B demographics (such as industry, seniority, or LinkedIn group), advertisers can target their ads to specific users. Targeting to key titles, for example to VP of Advertising, automatically makes your advertising efficient, allowing you to reach your targeted persona or market.

If done correctly, LinkedIn can be an effective advertising platform to engage the right audience and introduce your products or services to them.

Reference: https://business.linkedin.com/marketing-solutions/ads

5. Pinterest Advertising

Facebook Advertising

Pinterest is the current social media phenomenon that is increasingly becoming more popular. The fact that users can narrowly search things on Pinterest makes it an advertising goldmine for target marketing.

Both small and big businesses can benefit from Pinterest marketing because you can customize your ad campaign to fit your goals and wishes.  Since advertising on Pinterest is fairly new, early adopters can reap huge benefits by adding it to their current marketing strategies.

Apart from being the fastest growing social media network, Pinterest also seems to be the most promising in terms of advertising. Pinterest users are constantly trying to discover new things, making them a sought-after audience group.

Reference: https://business.pinterest.com/en/why-pinterest-ads-work

Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.

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About Sreepathy Ramanujam

Sreepathy is working at vmoksha technologies as a Digital Marketing Executive. Having experience in SEO,PPC, paid social,app marketing and online advertising.He is passionate about researching and reading the latest digital marketing trends.Apart from this, his hobbies are listening music, reading books and playing games.



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