Adwords Extensions to get Calls and Conversions

What are Adwords Extensions?

Ad extensions are extra snippets of data about your business, similar to a telephone number or a connection to a particular page on your site, which you can add to your promotions. Ad extensions are allowed to add your advertisements with the typical charges for any clicks you get. Adwords extensions can enhance the visibility of your promotions, which can prompt more clicks and enhance your ROI.

Different types of ad extensions:

  1. Location extensions
  2. Call extensions
  3. Sitelink extensions
  4. Image extensions
  5. App extensions
  6. Callout extensions
  7. Review extensions
  8. Structured Snippet Extensions
  9. Price Extensions
  10. Message Extensions

Location Extensions

When you see a Location Extension, you can find the address of your business area that is nearest to the customer and can include a local number. Even better, if the customer surveys your advertisement on a mobile phone, they can click on that number to call you.

AdWords Extensions

When a user clicks on location icon, the Google map will be displayed with pin-pointed destinations.

 AdWords Extensions

Call Extensions

You typically use Location Extensions to provide an address and local phone number associated with a local location. Using a Call Extension, you can give a cell number that is not related to a specific area, but rather is suitable for all areas where your advertisements show.

 Google Adwords

Sitelink Extensions

Sitelink Extensions are important links in your ads that take clients to particular pages on your site. This enables you to advance certain products, services of your site and take potential clients to precisely the data they were looking for. This can increment both active visitor clicking percentage and conversions. Sitelinks can be as Product pages, About us, Contact us, and Blogs pages.

 X AdWords Extensions

Image Extensions

Add visual elements to your ad with Image Extensions. Providing good design to your ads helps them stand for a long time and also gives customers a better impression of ads.

 X AdWords Extensions

App Extensions

App extensions enable you to link your mobile or tablet application from your text advertisements. User will click either on your advertisement feature to go to your site or the link to your apps. App extensions are an extraordinary approach to give access to your site and app from a single promotion.

 AdWords Extensions

Callout Extensions

Callout Extensions is useful for e-commerce websites and gives a better idea about free shipping, 24hr customer service, price matching, etc. If customers see the ads, they will get detailed information about services and products. Using this extension, users will buy the products very easily.

 AdWords Extensions

Review Extensions

Potential customers like to know about other customers experiences when searching for products or services. Share positive reviews from a reputable third-party source about your website in your ads with a Review Extension. You can paraphrase or use an exact quote from the source.

AdWords Extensions

Structured Snippet Extensions

Give potential customers more contexts on a specific aspect of your products and services. There are 12 header options in snippet extension such as Brands, Amenities, Courses, Degree Programs, Featured Hotels, Destinations Insurance Coverage, Neighbourhoods, Service Catalog, Shows, Styles, and Types.  This feature will highlight the products and offerings to help customers.

 AdWords Extensions

These extensions are similar to callout extensions. It’s not clickable but will give more information about the advertisements. The advantage of structured snippet extensions is to increase the ad spaces and boosts the ad performance.

Price Extensions:

Google has introduced the price extensions to showcase the prices of services and products. In this menu, for about 3-8 rows, we can describe the prices of each url and user can get ideas of all products.

 AdWords Extensions

Message Extensions:

This extension is easier to do SMS in one click such as book an appointment, get a quote, hotel room bookings, etc. Using this extension, the conversion rate is 40% higher compared to other extensions.

AdWords ExtensionsConclusion:

Google Adwords is one of the ideal approaches to achieve your customer, direct people to your business, and eventually, increment in sales. Implementing the extensions will improve your ads performance in a faster and better way to reach the customers and get conversions.

Vmoksha Digital Marketing Services include Google Adwords that makes a good attention for potential customers which in turn enhances your brand reputation and conversions to your website.

FacebookTwitterGoogle+Share
About Sreepathy Ramanujam

Sreepathy is working at vmoksha technologies as a Digital Marketing Executive. Having experience in SEO,PPC, paid social,app marketing and online advertising.He is passionate about researching and reading the latest digital marketing trends.Apart from this, his hobbies are listening music, reading books and playing games.



Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>