How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

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WhatsApp Marketing Strategies to Boost Your Sales

In today’s market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number.

Bulk email marketing is one of the effective marketing strategies most companies follow. However, its major drawback is that some emails may directly go into customer’s spam box. Similarly, bulk SMS advertising is having certain limitations when compared to WhatsApp, which allows you to send high-quality resolution images, video, audio, location map, and contact files.

WhatsApp Flow Chart

Whatsapp marketing strategies

WhatsApp Marketing Strategies for Business Promotion

#1. Make an engaging brand persona

The first approach to the usage of WhatsApp for promoting your business is to customize and create an attractive brand persona. Since you are intending to use WhatsApp as a tool to reach out to your customers, they should be able to pick out your brand quickly. You should create an engaging brand persona that represents your brand with its WhatsApp number. People don’t like to chat with unknown enterprise names.

#2. Offer good value to build a phone database

As discussed above, you cannot push messages to consumers you do no longer have a mutual association with. You have to get a request from the customers to become their contact before you send them messages. In order to achieve that, design an appealing promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and begin their affiliation with you.

WhatsApp lets you run promotions using visuals, voice notes, videos, call to action graphics or website links related to the business or new product launches, brochures, coupons or helpful contents that are non-sales material.

#3. Provide valuable content

Provide high-quality content on relevant topics to make sure that your customers are engaged with you.

Here are few tips to create a successful WhatsApp group:

  • Create a group including up to 256 customers (max group member limit).
  • Give a unique group name.
  • Ensure that the group title reflects the name of your business name.
  • Add brand logo as the group icon if you have one.
  • Create group guiding policies. This will ensure people aren’t posting things irrelevant to the purpose of the group. Once you notice communities posting inappropriate content, you can remove such persons immediately.
  • Engage users with useful content, giveaways, freebies, etc.

Introducing Broadcasting Feature: If you want to send bulk messages, broadcasting is the best way. Though it has limitations like 256 contact limit and necessity of customer saving your number on his device, it has added features like the recipients won’t be able to know each other and can send reply individually. It allows you to target relevant audience in large mass. Hence, it is necessary to promote your mobile number through different online and publishing channels.

Leverage WhatsApp Status Feature: In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Share Flash Sales in WhatsApp Status: With the new Status feature, you could create special promotional codes that your clients can share to redeem. Using the instant photo and location feature, Status can let all of those in the group realize about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic.

#4. Deliver speedy customer service

You should be adequately resourced to handle customer queries. Initiate quick response to your costumers once they have tried to reach you. Ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.

For instance, Reliance Brands, which deals with some of the luxury brands in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers overtook it up, finding out about promotions, new launches and getting brand information like pictures and videos. In a few instances, the conversion rate of consumers who had been on the brand’s WhatsApp list was as high as 80%.

#5. Market survey and feedback

WhatsApp makes your way easy to draw customer for their valuable feedback after completing the deal.  Surprisingly, you will get the direct response from your customers which will improve transparency. In addition, the group discussions with customers, suppliers, employees can be possible on time. Such activities generate a bunch of suggestions and feedback. With the feedback you collected, you can respond to their demands and endorse the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers.

Conclusion

WhatsApp has the potential to benefit any business. However, it works exceptionally well for businesses that have an international customer base. So, if you have an international base of clients, you could potentially grow that niche by interacting with them efficiently via WhatsApp.

Discover How Your Competitors are Benefiting from Machine Learning

Gartner puts Machine Learning at the top of the 2016 Hype Cycle interpreting that it is extremely valuable to industries over the next decade. There is no doubt of that as it is enabling enterprises to augment their top-line growth by increasing customer satisfaction. Several companies are adopting it to find value in the colossal amounts of data they generate while saving significant time and money.

machine learning

Heretofore, machine learning has opened doors for powerful search capabilities on the web, self-driving cars, speech recognition, etc. And, of course, there is a lot more to come!

Let’s see how your peers are deriving profits by incorporating machine learning into their business processes.

Finding value in the user-generated content

The user-generated content is often appalling and is a way worse than you think. It is ample with obscenity, misspellings, or flat-out wrong information. Machine learning models identify the best and worst content and filter out the bad and provide the good without the need of a real person to tag each bit of content.

In fact, this was one of the earliest problems resolved by machine learning, which is nothing but spam emails. Those days, email providers used to filter out the spam using rule-based techniques. However, the advent of machine learning helped in identifying and eradicating spam efficiently. Now, we hardly see spam in our inbox.

Here are few companies that adopted machine learning models to find value in their user-generated content.

  • Yelp sorts its user-upload photos through machine learning
  • Disqus eradicates its spammy content using machine learning
  • Pinterest uses machine learning to show more interesting content to its customers
  • NextDoor employs machine learning to sort through content on their message boards

Accelerated product search results

As a search engine company, Google always delivers reliable results when a user searches for a specific keyword. It indexes the enormous database and pulls out results that match the keyword. Machine learning helps Google in finding the most relevant matching result within a quick span of time.

Just like Google, other businesses like Apple, Intuit, Home Depot, etc., also incorporated machine learning for smart search results. Even the successful e-commerce startups such as Lyst, Trunk Archive, Rich Relevance, and Edgecase utilize machine learning to display high-quality results when their users are browsing for products.

Enhanced Customer Engagement

Machine learning assists entrepreneurs in streamlining their business processes across various aspects. The communication barrier between companies and customers is also getting curtailed in recent years with the surge of machine learning. Earlier, customers used to self-select an issue and fill out endless contact form fields to reach the organization’s support team. But now, the contact forms are shortened as machine learning peek at the substance of a request and direct it to the right place for prompt response with minimal information. Say, for example, a sales inquiry will be routed to the sales team or a complaint ends up instantly in customer service department. This will not only save company’s significant time and money but also makes sure that issue gets prioritized and solved as fast as possible.

Predicting Customer Behavior

Understanding customer behavior is one of the complex activities of a business. But with the effective use of machine learning, predicting the customer behavior pattern is quick and easy even when there is a large number of customer base. These patterns help companies to constantly review and modify their marketing strategies and assist them in understanding which product/service have the highest propensity to provoke desired outcomes.

Several enterprises are using social media platforms to receive any complaints or feedback from the customers after the release of any product/service. Machine learning is helping them to pull out the relevant ones out of the millions of messages.

There are diverse areas where machine learning can do wonders. It will completely change the way organizations function enabling to make faster and better business decisions. Machine learning does not just revolve around self-driving or flying cars; it penetrates into every business we do and every website we interact. And, those who don’t adapt machine learning will surely get left behind.

Steps to create a Successful Instagram Campaign

Instagram campaigns are one of the most winning social media campaigns to reach targeted demographics and drive real social value. The visual nature of the platform and the high engagement rates are the secrets to the success of an Instagram campaign. Even though publishing attractive images will help in establishing your brand identity, you should have a thoughtful strategy to launch a rewarding Instagram campaign.

Instagram campaigns

Here are few steps/recommendations to create an Instagram marketing campaign that has the best possible chance to triumph.

Step 1:   Determine Your Goals

Firstly, focus on what you want to achieve on Instagram and who is your target audience. Having specific goals for a campaign will help to understand the priorities for producing the best results. Such goals can include:

  • Increase in brand awareness
  • Showcase products and services
  • Share company or industry news
  • Drive sales through traffic
  • Increase customer engagement
  • Build a more engaged community

Step 2:   Establish the Idea

Once you determine your goals and the target audience, you will get an idea of what you want to post to achieve your target. Say, for example, if you want to sell digital or physical products, you can consider sharing promotional coupons through your campaign.

Post an eye-catching photograph that clearly visuals your idea with relevant hashtags to highly aim your target audience.

Step 3:  Use of Hashtags

Hashtag plays a vital role in an Instagram campaign. It helps to drive new customers with relevant search and also helps in increasing your brand awareness. Define a short and simple hashtag that is easy to discover, read, and remember by the users.

hashtag

Make the phrasing memorable and keep it trending because the users will usually take the lead of what’s trending. Ensure that the hashtag represents your brand and message. For better results create one with the brand name itself. Don’t just use one or two hashtags. Include multiple (5-10) hashtags that relate to your content and brand to gain traction. Research also suggests that posts with multiple hashtags perform the best.

Step 4:  Develop the Content Strategy

Based on your objectives and target audience, develop a content strategy that best defines your idea of the campaign. Create a message with the casual voice as the tone of the message is also important for the better engagement with the followers. Based on the audience research you carried out earlier, find the deeper needs of your followers and inspire them to achieve their goals with your message.

Step 5:  Creative Planning

Just like the content, image, and hashtags, the time to post is also imperative to maximize the audience reach. Do a little research and know the best times that your audience is most active on Instagram. If you have more than one post, schedule them at appropriate times considering the statistics and insights you derived from the earlier campaign. Understand how your audience is engaging and reacting to the post and do necessary changes in your next campaign.

Conclusion

Instagram offers the utmost social media marketing benefits with the options to run multiple smaller campaigns with low investments rather focusing on one big campaign. Tracking the campaign performance will allow you to understand the engagement practices and the types of content that works for you which in turn helps you in avoiding the common pitfalls.

Optimize your campaign with alluring images, attractive captions, and relevant hashtags and make a difference in your next Instagram campaign with the well-defined strategy.

Top 5 Linux Based CRM Software

Customers are the lifeline of any business. Effective Customer Relationship Management (CRM) is the key to the business success. CRM, however, doesn’t always have to be expensive. Here is the list of top 5 Linux based CRM software suites for all kinds of enterprises.

crm

ADempiere

ADempiere is an ERP solution created by the community of the open-source developers of the same name. Forked from the Compiere open source project, ADempiere became one of the top rated projects within a few weeks after its release. This software program packs Supply Chain Management (SCM), CRM, and ERP functionality. ADempiere is an extremely effective enterprise solution for materials management, financial integration, and sales & distribution management.

OBM

OBM or Open Business Management is for the enterprises that need a robust and reliable online management solution. OBM functions as a groupware and doubles as an effective CRM application. Incorporating a modular design, OBM comes bundled with plenty of tools to make business management easier. This free to use CRM package is also a right solution for the budget-constrained companies. OBM includes project management tools, sales force management tools, granular user control, LDAP support and a lot more.

Compiere

Compiere is an open-source, free to use, ERP software package best suited for Small and Midsize Businesses (SMB) and Small and Medium-sized Enterprise (SME) dealing in retail, manufacturing, service, and distribution. Compiere uses the concept of Model Driven Architecture and incorporates a number of modules including CRM, performance analysis, workflow management, partner relations management, supply chain management, and more. Compiere effectively automates processes like sales, distribution, financials, and services.

Hipergate

Hipergate is a web-based CRM application suite that caters to a variety of functional requirements of the enterprises. This Java based CRM package also acts as a groupware. Hipergate is a free to use application and offers a wide range of features including content management, customer service, webmail, email marketing, sales automation, project management, sales management and more. Hipergate uses multi-tenant model and can be used by a single organization or a group of companies.

Dolibarr

Dolibarr is a free, open-source software suite that packs a number of different functionalities for CRM and ERP. It is a web-based application and includes many features that can be used easily even by people with little or no technical knowledge. In spite of being feature-rich, the modular design of Dolibarr ensures ease of use. Some of the main modules of this package are sales management, CRM, purchase management, and event management.

Understanding Business Intelligence and Data Warehouse

Business Intelligence and Data Warehouse (BI/DW) are two separate but closely linked technologies that are crucial to the success of any large or mid-size business. The insights derived from these systems are vital for an organization as it helps in revenue enhancement, cost reduction, and adroit decision making.

Let’s understand what is Business Intelligence, Data Warehouse (DW), and how they are related.

Business Intelligence (BI)

Interpreting large volume of data often throws up challenges to the enterprises. However, BI can help companies with the easy interpretation of this big data, renders actionable information to end users and supports them in making more informed business decisions.

BI encompasses the set of strategies, technologies, applications, data, and processes used by an organization and supports in data analysis, demonstration, and propagation of business information. BI persuades enterprises to make effective business operational decisions such as product positioning and pricing and strategic decisions like goals, priorities, and directions at the broadest level. BI combines the external data derived from the market with the internal data obtained from the company sources (financial and operational data) and creates an “intelligence” that cannot be reaped from any singular set of data.

Data Warehouse (DW)

Data storage and management is an important managerial activity in any organization today and have become significant for rational decision making. A DW acts as a central repository system where an enterprise stores all its data (from one or more sources) in one place. DW helps industries in reporting and data analysis from the current and historical data stored, and hence it is considered as a core component of Business Intelligence.

Usually, data streams from online transaction processing database into a data warehouse on a daily, weekly, or monthly basis.

The process flow in data warehouse includes

  • Extract data from source systems and upload to DW
  • Data Cleansing and Transformation
  • Archiving the data
  • Steering the data to appropriate data sources

This whole process of extracting data and loading it to DW is generally called ETL (extraction, transformation, and loading).

Benefits of a Data Warehouse

  • Enhance business intelligence with effective strategic, tactical, and operational insights
  • DW contains a copy of analytical data that expedite decision making
  • The data cleansing promises the data quality before it is used for reporting
  • Integrate data from multiple data sources and make it accessible from one place.
  • Easier and more efficient decision-support query writing
  • Enable decision-makers and business users to have timely access to the data from different sources.
  • Stores large volumes of historical data which helps in analyzing different time periods and trends that aid in making future predictions
  • Restructures the data and deliver excellent query performance even for complex analytic queries without impacting the day-to-day transactions

BI/DW

BI/DW implementation

Most business intelligence applications use data collected from a data warehouse, and the concepts of BI and DW together known as BI/DW. Data warehousing helps in achieving a successful BI program by facilitating several key aspects of reporting and data analytics.

Augmented Reality Vs. Virtual Reality: Which One Will Triumph?

Technology can make everything possible nowadays. It has developed in such a way that it even makes you sense and feel your presence in your dream or imagined world. Augmented Reality (AR) and Virtual Reality (VR) are two of such most crucial technology advancements that detach you from the real world. However, the theory between both the AR and VR is entirely different.

AR device

Let us dive into the article, to know the subtle differences between AR and VR.

Virtual reality is an artificial environment that is created by computer graphics, which can be experienced as if that was real. Whereas, augmented reality adds an overlay to the already existing real world, instead of replacing reality (a blend of virtual reality and real life).

Virtual Reality Modeling

Both AR and VR are similar in the ambition of connecting users beyond the real life. However, both the systems do this in diverse ways. With VR, you will be isolated from real-life and involve in the world that is entirely fabricated. With AR, you will be continuously in touch with real-world besides interacting virtual objects around them.

What are they used for?

Everyone believes that virtual reality is just for gaming. But, any business that would benefit from involving users in a different world can use VR technology. This technology could be used during therapeutic treatments for problems such as phobias and other circumstances like tourism to show people the things which no longer exist but are of interest.

AR exists with a much wider scope. Anything that is developed using VR technology can also be developed by AR technology. When we consider games, treatment, and tourism with AR technology, they provide more realistic experience as they were developed having the real world as a part of the technology.

Which technology will succeed?

Even though VR garnered attention in recent years, AR technology acquired substantial financial support from investors and venture capitalists. This is because; AR, in fact, is a stimulated approach towards tangible results and is far more practical with multiple implementations than VR.

As various products with augmented reality are already in the market, we can state that it is ahead of virtual reality. When it comes to VR technology, it is spreading its wings with the rise of Oculus Rift but has still a long way to go to receive a strong impression from users.

Market sector forecasts estimated that by 2020, AR and VR would hit $150 billion revenue with AR taking $120 billion shares and VR at $30 billion.

AR device

Though AR does not take people completely out of the real world, it may have more commercial success as it provides a realistic experience. However, we believe that both AR and VR technologies will succeed.

Ad words Extensions to get Calls and Conversions

What are Adwords Extensions?

Ad extensions are extra snippets of data about your business, similar to a telephone number or a connection to a particular page on your site, which you can add to your promotions. Ad extensions are allowed to add your advertisements with the typical charges for any clicks you get. Ad words extensions can enhance the visibility of your promotions, which can prompt more clicks and enhance your ROI.

Different types of ad extensions:

  1. Location extensions
  2. Call extensions
  3. Site link extensions
  4. Image extensions
  5. App extensions
  6. Callout extensions
  7. Review extensions
  8. Structured Snippet Extensions
  9. Price Extensions
  10. Message Extensions

Location Extensions

When you see a Location Extension, you can find the address of your business area that is nearest to the customer and can include a local number. Even better, if the customer surveys your advertisement on a mobile phone, they can click on that number to call you.

Location extensions

When a user clicks on location icon, the Google map will be displayed with pin-pointed destinations.

 AdWords Extensions

Call Extensions

You typically use Location Extensions to provide an address and local phone number associated with a local location. Using a Call Extension, you can give a cell number that is not related to a specific area, but rather is suitable for all areas where your advertisements show.

 call extensions

Sitelink Extensions

Sitelink Extensions are important links in your ads that take clients to particular pages on your site. This enables you to advance certain products, services of your site and take potential clients to precisely the data they were looking for. This can increment both active visitor clicking percentage and conversions. Sitelinks can be as Product pages, About us, Contact us, and Blogs pages.

 site link extensions

Image Extensions

Add visual elements to your ad with Image Extensions. Providing good design to your ads helps them stand for a long time and also gives customers a better impression of ads.

 Image extension

App Extensions

App extensions enable you to link your mobile or tablet application from your text advertisements. User will click either on your advertisement feature to go to your site or the link to your apps. App extensions are an extraordinary approach to give access to your site and app from a single promotion.

 App Extensions

Callout Extensions

Callout Extensions is useful for e-commerce websites and gives a better idea about free shipping, 24hr customer service, price matching, etc. If customers see the ads, they will get detailed information about services and products. Using this extension, users will buy the products very easily.

 Callout Extensions

Review Extensions

Potential customers like to know about other customers experiences when searching for products or services. Share positive reviews from a reputable third-party source about your website in your ads with a Review Extension. You can paraphrase or use an exact quote from the source.

Review Extensions

Structured Snippet Extensions

Give potential customers more contexts on a specific aspect of your products and services. There are 12 header options in snippet extension such as Brands, Amenities, Courses, Degree Programs, Featured Hotels, Destinations Insurance Coverage, Neighbourhoods, Service Catalog, Shows, Styles, and Types.  This feature will highlight the products and offerings to help customers.

 Structured snippet Extensions

These extensions are similar to callout extensions. It’s not clickable but will give more information about the advertisements. The advantage of structured snippet extensions is to increase the ad spaces and boosts the ad performance.

Price Extensions:

Google has introduced the price extensions to showcase the prices of services and products. In this menu, for about 3-8 rows, we can describe the prices of each url and user can get ideas of all products.

 price Extensions

Message Extensions:

This extension is easier to do SMS in one click such as book an appointment, get a quote, hotel room bookings, etc. Using this extension, the conversion rate is 40% higher compared to other extensions.

message ExtensionsConclusion:

Google Adwords is one of the ideal approaches to achieve your customer, direct people to your business, and eventually, increment in sales. Implementing the extensions will improve your ads performance in a faster and better way to reach the customers and get conversions.

Vmoksha Digital Marketing Services include Google Adwords that makes a good attention for potential customers which in turn enhances your brand reputation and conversions to your website.

Best Platforms for Banner Advertising

The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.

As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:

  • Brand Exposure
  • Easy Track-ability
  • Retargeting
  • Unmatched Versatility
  • Budget options
  • Optimization

The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available: 

1. AdWords Banner Advertising

Banner Marketing

Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so that you can optimize your ad and reach your marketing goals.

Reference: https://adwords.google.com/home/how-it-works/display-ads/

2. Facebook Banner Advertising

Banner Marketing

One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.

Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.

Reference: https://www.facebook.com/about/ads/

3. YouTube Banner Advertising

 Banner Marketing

YouTube offers you a great platform to place promotional banner ads and reach your targeted audience.  More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.

Reference: https://www.youtube.com/yt/advertise/

4. LinkedIn Advertising

 Facebook Advertising

LinkedIn advertising is a great way to advertise your brand on a professional social media platform. LinkedIn offers a multitude of filter options that you can use to target a particular audience group. For this reason, LinkedIn ads are particularly effective for B2B industries.

By using important B2B demographics (such as industry, seniority, or LinkedIn group), advertisers can target their ads to specific users. Targeting to key titles, for example to VP of Advertising, automatically makes your advertising efficient, allowing you to reach your targeted persona or market.

If done correctly, LinkedIn can be an effective advertising platform to engage the right audience and introduce your products or services to them.

Reference: https://business.linkedin.com/marketing-solutions/ads

5. Pinterest Advertising

Facebook Advertising

Pinterest is the current social media phenomenon that is increasingly becoming more popular. The fact that users can narrowly search things on Pinterest makes it an advertising goldmine for target marketing.

Both small and big businesses can benefit from Pinterest marketing because you can customize your ad campaign to fit your goals and wishes.  Since advertising on Pinterest is fairly new, early adopters can reap huge benefits by adding it to their current marketing strategies.

Apart from being the fastest growing social media network, Pinterest also seems to be the most promising in terms of advertising. Pinterest users are constantly trying to discover new things, making them a sought-after audience group.

Reference: https://business.pinterest.com/en/why-pinterest-ads-work

Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.

How Affiliate Marketing Boost Your Sales?

For all the startups, affiliate marketing is a magical tool which can take their business to the great heights. What makes affiliate marketing the first choice as the sales channel for every entrepreneur is that here any kind of risk is almost zero but the benefits are great.

What is Affiliate Marketing?

Affiliate Marketing in the simplest term means outsource marketing. In this process, the company hires various affiliates who are rewarded a certain percentage of commission for each customer that they bring to the business. The company has to pay only when the affiliates bring the real customers and not just visitors to the website. So, you see that there is no big risk to the company as they need to pay the affiliate a certain percent of amount only when the sale is actually happening. Any kind of investment in the affiliate marketing system will never go waste as compared to other marketing techniques and hence this marketing technique is 100% performance based. ShareASale is considered as one of the biggest affiliate networks online. Here is the sign-up link which you can fill and become an affiliate for ShareASale:

https://account.shareasale.com/newsignup.cfm?blnOutClick=1&merchantid=62987

X Affiliate Marketing


How Affiliating Marketing Works?

Those who are new to affiliate marketing gets this question in their mind that how this works? Like, how does a company knows that this certain affiliate has drawn these many customers to the website? Basically, how they keep a track on each affiliate? Well, let’s know step by step that how this entire system of affiliate marketing works:

  1. Company provides a unique tracking URL to each affiliate: Since every affiliate is assigned with a unique URL, the company can easily track that through which affiliate URL the customer have visited the website and have made the purchase.
  2. Affiliate markets the company and its products: Once the affiliate has been assigned the URL, you can then promote the company in different ways like through YouTube, blog post, product review, etc and post the URL along with it.
  3. Customers Acquired: After all the marketing thing is done, various people go through those videos or blog posts and if they really like the products shown in the videos or blogs then they will certainly buy it by clicking on that affiliate URL.
  4. Affiliate gets Commission: When the affiliate brings customer to the company, he receives the commission.

Benefits of Affiliate Marketing for Sales:

  • No financial risk as you never lose money
  • You need to pay only when you get results
  • No other marketing technique is as cost effective as this one
  • Affiliates may have more creative ideas to promote your products
  • You know your cost per acquisition in advance

Top 5 Affiliate Networks:

http://www.clickbank.com/

https://affiliate-program.amazon.com/

https://www.rakuten.com/

https://partnernetwork.ebay.com/

http://www.cj.com/

Now you see how affiliate marketing is so much helpful in increasing the sales of any company.  The best thing is that anyone can become an affiliate as you don’t need any certain qualification for it. So, affiliate marketing is a great source of employment for the affiliates and the best source of increasing sales for the companies.

Vmoksha Digital Marketing Services include Affiliate Marketing Solutions that grab attention of your potential affiliates which in turn enhances your brand reputation and traffic to your website.

Checkout our cost-effective Digital Marketing Plans we provide.