How Content Marketing Helps To Build Your Brand?

Content marketing is a strategic marketing approach focused on creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. It grows your brand and fosters relationships, adding the depth and visibility you need to be successful in today’s marketplace. With an epic content marketing strategy, you will be able to connect with your consumers and build a trusted relationship with them, which will eventually lead to higher sales.

Goals for your content marketing efforts:

  • Attract new visitors
  • Generate more leads
  • Grow your email list
  • Develop an expert reputation
  • Build brand awareness

Effective Content Marketing Strategies to Build Your Brand

Content Marketing

#1. Define your audience

Understanding your audience is the first step in creating any marketing strategy. Without having audience who wants and needs your product, you wouldn’t have any customers for your product/service. The demographics of your target audience decide how to structure your content and what will engage their interests and values. You should spend time identifying the websites your target audience spends time on and how you can create content that engages with that audience. If your audience is interacting with pages that include videos rather images then make video a part of your brand awareness strategy.

For example, if your company creates apps for healthcare professionals, your audience is primarily doctors and physicians. In this case, you should customize your content to appeal doctors, and show them that you’re committed to providing them with a great experience.

#2. Utilize company’s blog as a tool for brand awareness

Here are a few tips to help you build brand on your company’s blog.

To be distinct from your competitors, you have to produce unique content. People always look for fresh content.  If you post the repeated information as your competitors, it won’t help you to stand out in the market. Also, ensure that the information provided in the content is accurate to your customer’s expectations. Taking new angles on topics related to your industry can help to establish your brand as a creative and an authoritative one. Focus on the upcoming technologies being implemented in your work area and try writing blogs based on those contents. You should also write on topics that give your audience an inside look at your company. For example, you can write blogs about the story of your products developed, how it benefits users, etc.

Frequently spy on your competitor’s blog post to see what topics are doing well. You may quickly rework general ideas to your content that are helping your competitors connect with customers. If your competitor releases blogs that includes videos frequently you could also consider posting video’s or webinar weekly to get maximum reach.

#3. Optimize & Promote Your Content on various channels

While optimizing the content on your webpage, consider the following things:

  • Optimize the content with relevant keywords. Italicize or bold the most important keywords to be ranked in the search engine result pages.
  • Create an eye-catching header. Provide Headline tags – H1, H2, and Meta tags.
  • Augment your stories with photos. Rely on bullets to make reading easier.
  • Create titles and subtitles to make sure that search engines (online crawlers) will find your content easier.
  • Provide a short description of your product. Write a by-line for your article.

Social media platforms: Facebook, LinkedIn, Twitter and Google Plus are a great way to promote your brand-building content and reach a broad audience. Social media platforms are great for content marketing because the information you share with your followers isn’t only available to them but their friends as well. By posting, you’re opening the doors for your content to go further than just your audience.

Guest posting on leading websites: Guest posting on significant sites like Forbes or Entrepreneur increases your traffic.

Send Email Newsletters: Sending email newsletters regularly to your clients are one of the best ways to keep your company at the forefront of customer’s minds.

#4. Pay attention to analytics

Google Analytics is a great platform for understanding a ton of data on how your content is doing online. Analyzing the results of your different marketing strategies will allow you to understand which techniques work and which don’t so that you can improve your marketing strategy. You can analyze which pieces of content are bringing you the most traffic and through which channels. Observe maps of where your customers are entering your site from, and even learn what users are clicking on your site. Use this information to determine which types of content are the most valuable to your goals and take a data-driven approach to selecting new topics.

Marketing is impossible without great content. Create valuable and relevant content, attract a clearly defined audience, and drive profitable customer action.

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WhatsApp Marketing Strategies to Boost Your Sales

In today’s market, it is important for every business to use some innovative marketing tools for promoting their product/service. WhatsApp is one of the direct marketing tools that let you connect with your customers and promote your brand effectively. Competing with Facebook, Twitter, and LinkedIn; WhatsApp has enormous traffic and is the most widely used social network in the market. It allows users to share unlimited text, video, and audio messages for free through the mobile app. The most fundamental thing about WhatsApp is that you can directly send messages to consumers mobile if you have their WhatsApp mobile number.

Bulk email marketing is one of the effective marketing strategies most companies follow. However, its major drawback is that some emails may directly go into customer’s spam box. Similarly, bulk SMS advertising is having certain limitations when compared to WhatsApp, which allows you to send high-quality resolution images, video, audio, location map, and contact files.

WhatsApp Flow Chart

Whatsapp marketing strategies

WhatsApp Marketing Strategies for Business Promotion

#1. Make an engaging brand persona

The first approach to the usage of WhatsApp for promoting your business is to customize and create an attractive brand persona. Since you are intending to use WhatsApp as a tool to reach out to your customers, they should be able to pick out your brand quickly. You should create an engaging brand persona that represents your brand with its WhatsApp number. People don’t like to chat with unknown enterprise names.

#2. Offer good value to build a phone database

As discussed above, you cannot push messages to consumers you do no longer have a mutual association with. You have to get a request from the customers to become their contact before you send them messages. In order to achieve that, design an appealing promotion to get users to share their number with you. Once you add them on WhatsApp, send them the promo/offer which they can then redeem and begin their affiliation with you.

WhatsApp lets you run promotions using visuals, voice notes, videos, call to action graphics or website links related to the business or new product launches, brochures, coupons or helpful contents that are non-sales material.

#3. Provide valuable content

Provide high-quality content on relevant topics to make sure that your customers are engaged with you.

Here are few tips to create a successful WhatsApp group:

  • Create a group including up to 256 customers (max group member limit).
  • Give a unique group name.
  • Ensure that the group title reflects the name of your business name.
  • Add brand logo as the group icon if you have one.
  • Create group guiding policies. This will ensure people aren’t posting things irrelevant to the purpose of the group. Once you notice communities posting inappropriate content, you can remove such persons immediately.
  • Engage users with useful content, giveaways, freebies, etc.

Introducing Broadcasting Feature: If you want to send bulk messages, broadcasting is the best way. Though it has limitations like 256 contact limit and necessity of customer saving your number on his device, it has added features like the recipients won’t be able to know each other and can send reply individually. It allows you to target relevant audience in large mass. Hence, it is necessary to promote your mobile number through different online and publishing channels.

Leverage WhatsApp Status Feature: In ‘status update’, apart from sharing photos and happenings around you, it can be used as a ‘flash advertisement’ for your business. Since this status is available 24 hours to its viewers, it is a useful tool for highlighting your work or the topics you follow.

Share Flash Sales in WhatsApp Status: With the new Status feature, you could create special promotional codes that your clients can share to redeem. Using the instant photo and location feature, Status can let all of those in the group realize about the promotions you are running. This could include a two-hour flash sale or a one day special to drive in traffic.

#4. Deliver speedy customer service

You should be adequately resourced to handle customer queries. Initiate quick response to your costumers once they have tried to reach you. Ensure a dedicated person is available to get back to the customer depending on the traffic and ensure his performance is measured as well.

For instance, Reliance Brands, which deals with some of the luxury brands in India, offered customers the choice of remaining engaged with the brand via WhatsApp. Consumers overtook it up, finding out about promotions, new launches and getting brand information like pictures and videos. In a few instances, the conversion rate of consumers who had been on the brand’s WhatsApp list was as high as 80%.

#5. Market survey and feedback

WhatsApp makes your way easy to draw customer for their valuable feedback after completing the deal.  Surprisingly, you will get the direct response from your customers which will improve transparency. In addition, the group discussions with customers, suppliers, employees can be possible on time. Such activities generate a bunch of suggestions and feedback. With the feedback you collected, you can respond to their demands and endorse the products and services you render. By developing creative and entertaining questionnaires, you can interact with your customers.

Conclusion

WhatsApp has the potential to benefit any business. However, it works exceptionally well for businesses that have an international customer base. So, if you have an international base of clients, you could potentially grow that niche by interacting with them efficiently via WhatsApp.

How Does SEO Help Your Business Grow?

What is SEO?

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search engines.

Search Marketing

Search engines perform several activities in order to deliver search results.

Crawling – The process of fetching all the web pages linked to a website. This task is performed by software, called a crawler or a spider.

Indexing – The process of creating an index for all the fetched web pages and keeping them in a giant database from where it can be retrieved later. Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords.

Processing - After receiving a search request, the search engine compares the search string in the search request with the database indexed pages.

Retrieving Results - At last, the best-matched results will be retrieved, which is nothing but simply displaying them in the browser.

Importance of SEO for Business

To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for.

Search engine optimization is essential because:

  • The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions.
  • SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales.
  • Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.

How does SEO help Your Business?

Due to the ever-increasing popularity of the internet and social media, many companies are investing a significant portion of their budget on search engine optimization. Many companies have been found investing in SEO because if they don’t, their rivals will overtake them. Take a look below how our SEO services can assist your business in fulfilling its potential.

Improve Search Engine Ranking

Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. This can be precious to a new startup or blog looking to establish in the present market trend.

Better Conversion Rate

The conversion rate is the ratio of the number of people who become your customers to the total number of individuals who visit your web page. The highly targeted SEO will help divert genuine visitors to your website those who are really interested in your business. This will help to increase your rate of conversion by converting potential visitors into customers thereby increasing your sales.

Brand Awareness

Visibility plays a key role to make your brand popular. Presenting your business in the top search engine results will gain a large number of visitors, which in turn enhances your Brand awareness. Ranking higher for multiple keywords plays a major role for Brand awareness.

Engage with Your Customers

Customer engagement is more crucial to improve any product or service. When your web page or blog has been search engine optimized, you will be in a better position to engage with your customers efficiently and get invaluable insights to improve your product or service. When people see their opinions being practiced, they are bound to develop a sense of friendliness, which can further boost your revenue.

To enhance your website presence, you must consider SEO marketing today. Just setting up a website is not enough. Your website has to be marketed and promoted well to be present everywhere. A larger part of web traffic is driven by the search engines like Google, Yahoo, MSN, and ask.com.

At Vmoksha, we believe that Digital Marketing is more than connecting our clients with their customers; it is about empowering your brand providing measurable and tangible results that help you stand out in the today’s marketplace. To achieve this goal, we offer an array of Digital Marketing Services as you required and just-in-time when you need it.

To view the cost-effective Digital Marketing Plans we provide, please Click Here.