Discover How Your Competitors are Benefiting from Machine Learning

Gartner puts Machine Learning at the top of the 2016 Hype Cycle interpreting that it is extremely valuable to industries over the next decade. There is no doubt of that as it is enabling enterprises to augment their top-line growth by increasing customer satisfaction. Several companies are adopting it to find value in the colossal amounts of data they generate while saving significant time and money.

machine learning

Heretofore, machine learning has opened doors for powerful search capabilities on the web, self-driving cars, speech recognition, etc. And, of course, there is a lot more to come!

Let’s see how your peers are deriving profits by incorporating machine learning into their business processes.

Finding value in the user-generated content

The user-generated content is often appalling and is a way worse than you think. It is ample with obscenity, misspellings, or flat-out wrong information. Machine learning models identify the best and worst content and filter out the bad and provide the good without the need of a real person to tag each bit of content.

In fact, this was one of the earliest problems resolved by machine learning, which is nothing but spam emails. Those days, email providers used to filter out the spam using rule-based techniques. However, the advent of machine learning helped in identifying and eradicating spam efficiently. Now, we hardly see spam in our inbox.

Here are few companies that adopted machine learning models to find value in their user-generated content.

  • Yelp sorts its user-upload photos through machine learning
  • Disqus eradicates its spammy content using machine learning
  • Pinterest uses machine learning to show more interesting content to its customers
  • NextDoor employs machine learning to sort through content on their message boards

Accelerated product search results

As a search engine company, Google always delivers reliable results when a user searches for a specific keyword. It indexes the enormous database and pulls out results that match the keyword. Machine learning helps Google in finding the most relevant matching result within a quick span of time.

Just like Google, other businesses like Apple, Intuit, Home Depot, etc., also incorporated machine learning for smart search results. Even the successful e-commerce startups such as Lyst, Trunk Archive, Rich Relevance, and Edgecase utilize machine learning to display high-quality results when their users are browsing for products.

Enhanced Customer Engagement

Machine learning assists entrepreneurs in streamlining their business processes across various aspects. The communication barrier between companies and customers is also getting curtailed in recent years with the surge of machine learning. Earlier, customers used to self-select an issue and fill out endless contact form fields to reach the organization’s support team. But now, the contact forms are shortened as machine learning peek at the substance of a request and direct it to the right place for prompt response with minimal information. Say, for example, a sales inquiry will be routed to the sales team or a complaint ends up instantly in customer service department. This will not only save company’s significant time and money but also makes sure that issue gets prioritized and solved as fast as possible.

Predicting Customer Behavior

Understanding customer behavior is one of the complex activities of a business. But with the effective use of machine learning, predicting the customer behavior pattern is quick and easy even when there is a large number of customer base. These patterns help companies to constantly review and modify their marketing strategies and assist them in understanding which product/service have the highest propensity to provoke desired outcomes.

Several enterprises are using social media platforms to receive any complaints or feedback from the customers after the release of any product/service. Machine learning is helping them to pull out the relevant ones out of the millions of messages.

There are diverse areas where machine learning can do wonders. It will completely change the way organizations function enabling to make faster and better business decisions. Machine learning does not just revolve around self-driving or flying cars; it penetrates into every business we do and every website we interact. And, those who don’t adapt machine learning will surely get left behind.

Understanding Business Intelligence and Data Warehouse

Business Intelligence and Data Warehouse (BI/DW) are two separate but closely linked technologies that are crucial to the success of any large or mid-size business. The insights derived from these systems are vital for an organization as it helps in revenue enhancement, cost reduction, and adroit decision making.

Let’s understand what is Business Intelligence, Data Warehouse (DW), and how they are related.

Business Intelligence (BI)

Interpreting large volume of data often throws up challenges to the enterprises. However, BI can help companies with the easy interpretation of this big data, renders actionable information to end users and supports them in making more informed business decisions.

BI encompasses the set of strategies, technologies, applications, data, and processes used by an organization and supports in data analysis, demonstration, and propagation of business information. BI persuades enterprises to make effective business operational decisions such as product positioning and pricing and strategic decisions like goals, priorities, and directions at the broadest level. BI combines the external data derived from the market with the internal data obtained from the company sources (financial and operational data) and creates an “intelligence” that cannot be reaped from any singular set of data.

Data Warehouse (DW)

Data storage and management is an important managerial activity in any organization today and have become significant for rational decision making. A DW acts as a central repository system where an enterprise stores all its data (from one or more sources) in one place. DW helps industries in reporting and data analysis from the current and historical data stored, and hence it is considered as a core component of Business Intelligence.

Usually, data streams from online transaction processing database into a data warehouse on a daily, weekly, or monthly basis.

The process flow in data warehouse includes

  • Extract data from source systems and upload to DW
  • Data Cleansing and Transformation
  • Archiving the data
  • Steering the data to appropriate data sources

This whole process of extracting data and loading it to DW is generally called ETL (extraction, transformation, and loading).

Benefits of a Data Warehouse

  • Enhance business intelligence with effective strategic, tactical, and operational insights
  • DW contains a copy of analytical data that expedite decision making
  • The data cleansing promises the data quality before it is used for reporting
  • Integrate data from multiple data sources and make it accessible from one place.
  • Easier and more efficient decision-support query writing
  • Enable decision-makers and business users to have timely access to the data from different sources.
  • Stores large volumes of historical data which helps in analyzing different time periods and trends that aid in making future predictions
  • Restructures the data and deliver excellent query performance even for complex analytic queries without impacting the day-to-day transactions


BI/DW implementation

Most business intelligence applications use data collected from a data warehouse, and the concepts of BI and DW together known as BI/DW. Data warehousing helps in achieving a successful BI program by facilitating several key aspects of reporting and data analytics.

Augmented Reality Vs. Virtual Reality: Which One Will Triumph?

Technology can make everything possible nowadays. It has developed in such a way that it even makes you sense and feel your presence in your dream or imagined world. Augmented Reality (AR) and Virtual Reality (VR) are two of such most crucial technology advancements that detach you from the real world. However, the theory between both the AR and VR is entirely different.

AR device

Let us dive into the article, to know the subtle differences between AR and VR.

Virtual reality is an artificial environment that is created by computer graphics, which can be experienced as if that was real. Whereas, augmented reality adds an overlay to the already existing real world, instead of replacing reality (a blend of virtual reality and real life).

Virtual Reality Modeling

Both AR and VR are similar in the ambition of connecting users beyond the real life. However, both the systems do this in diverse ways. With VR, you will be isolated from real-life and involve in the world that is entirely fabricated. With AR, you will be continuously in touch with real-world besides interacting virtual objects around them.

What are they used for?

Everyone believes that virtual reality is just for gaming. But, any business that would benefit from involving users in a different world can use VR technology. This technology could be used during therapeutic treatments for problems such as phobias and other circumstances like tourism to show people the things which no longer exist but are of interest.

AR exists with a much wider scope. Anything that is developed using VR technology can also be developed by AR technology. When we consider games, treatment, and tourism with AR technology, they provide more realistic experience as they were developed having the real world as a part of the technology.

Which technology will succeed?

Even though VR garnered attention in recent years, AR technology acquired substantial financial support from investors and venture capitalists. This is because; AR, in fact, is a stimulated approach towards tangible results and is far more practical with multiple implementations than VR.

As various products with augmented reality are already in the market, we can state that it is ahead of virtual reality. When it comes to VR technology, it is spreading its wings with the rise of Oculus Rift but has still a long way to go to receive a strong impression from users.

Market sector forecasts estimated that by 2020, AR and VR would hit $150 billion revenue with AR taking $120 billion shares and VR at $30 billion.

AR device

Though AR does not take people completely out of the real world, it may have more commercial success as it provides a realistic experience. However, we believe that both AR and VR technologies will succeed.

5 Ways We Leverage Grammarly at Vmoksha

Even a perfect writer needs proofreading to avoid the embarrassing typos and grammar mistakes. At Vmoksha, we create plenty of content as a part of our daily deliverables especially blogs, emails, social media engagement, etc. Therefore, to minimize the hassle associated with proofreading, we have integrated Grammarly into our business process and leveraging its benefits for over a year.

Grammarly enterprise benefits

Here are few of our favorite features from Grammarly.

Grammarly for Blogs

As a part of our regular blogging process, our technical writers need to write or proofread several blogs for the company as well as for the clients. Sometimes, while proofreading the content, we overlook minor spelling or grammar mistakes as the context is more important. Grammarly, the most accurate grammar and spell checker is helping us in minimizing the grammatical errors in the content which may distract our readers from reading the blogs while allowing us to focus more on the context.

Grammarly makes blogging easier by suggesting mostly accurate and valuable corrections that we might have unnoticed. It checks for incorrect article usage, wordiness, passive voice, incorrect modifier usage, and other grammatical concerns. It also helps in Vocabulary enhancement by suggesting synonyms for words throughout the article.

Grammarly for Word

The Grammarly add-in for Microsoft Word assists us while preparing technical documents. Our business process includes several technical documentations, manuals, case studies, etc., which needs to be created in the word document for better depiction with images and graphical representation. The technical documentation contains plenty of content and needs a lot of attention and time to check every word and sentence. Grammarly simplifies our work with its precision in finding mistakes we ignored.

Grammarly for Browsers

The Grammarly extension to browsers such as Chrome, Mozilla, and Safari helps us in understanding any blogs, documents, etc., while reading online. The tool features such as thesaurus, and dictionary will provide meanings and synonyms of any word with just a double click and make the sentence more understandable. It also supports with spell and grammar checks on any text editor in your browser.

Grammarly for Emails

Grammarly extension allows us to send emails with confidence for effective communication. Sending error-free emails to clients and customers is the most important part of a business and we are achieving it efficiently through Grammarly.

Grammarly for Social Media

We also leverage Grammarly extension when we are posting and commenting on social profiles such as Facebook, LinkedIn, Twitter, Google+, etc. Grammarly proofreading for social media posts will help us to correct the mistakes before posting which rescues us from the limitations of Twitter and LinkedIn i.e., no edits after posting.

Overall, Grammarly is a tremendous tool that aids every blogger or technical writer with speed over accuracy. However, the premium version has more advanced features such as Plagiarism Checker, Vocabulary enhancement, and Finding advanced issues, which enables you to experience the full-fledged advantages from Grammarly.

6 Mobile App Development Trends that are expected to Rule in 2016

Mobile apps have become increasingly prevalent in our lives as well as our workplaces. The customer’s demand for more mobile app experience has also significantly increasing year by year. However, businesses are also trying to exceed the customer expectations by innovating and advancing the technologies every year.

Check out these 6 mobile app development trends that are expected to rule in 2016.

Mobile app trends

IoT takes Center Stage

Many things were already connected using IoT technology. IoT is rapidly advancing and reinforcing businesses to introduce more and more smart devices and wearables continually in the market. It has extended to a great extent enabling almost every device to connect to another device. In 2016, we can expect that IoT will grow to its full potential and take center stage.

Augmented Reality based Services

AR technology is continually progressing since the last couple of years and is expected to turn into the next big technology trend. It is being implemented by various organizations to create an immersive user experience and engagement. In the coming year, we will see more augmented reality integrated mobile app launches that deliver amazing experiences for customers and larger trades for businesses.

Virtual Reality

VR is likely to hit the market enormously this year. Initially, VR was majorly limited to gaming, with the devices like Oculus Rift, Samsung Gear, and Google Cardboard. However, in the future, VR is expected to extend beyond gaming. If VR takes off, it will transform every business, from entertainment to commerce.

More Beacon and Location-based Services

Beacon and location-based services have already gained awareness among several businesses. These services will introduce a new world of possibilities for many prospects that help to interact with potential customers. Lately, the retail businesses have adopted this technology vastly. They use it to deliver the right information at the right place as customers walk by. We can expect that this trend will continue to gain force this year and will spread largely into various businesses.

Artificial Intelligence

Last year, AI went mainstream. Major companies like Google, Amazon, Facebook, and Twitter made massive investments in AI. And few of those largely invested companies also open-sourced their tools. Hence, in 2016, AI may transform the market by companies discovering new ways to apply AI.

Cloud-based App Development

Cloud technology integrated mobile apps will help to address the growing use of various smart devices and wearable technology. They provide the ability to sync all of our devices and apps across multiple devices. In 2016, this booming cloud-based app development technology will grow further and is expected to play a significant role in the mobile app development.

So, it is predicted that these trends are going to make remarkable marks in the mobile app development landscape in 2016. Adopting these advanced technologies to your business will undoubtedly bring exponential growth and results in an ultimate user experience. Vmoksha team is all excited and prepared to develop some innovative mobile apps in 2016.

The State of Internet of Things in 2015

2015 has passed quickly, and we have made many significant advances and achievements in technology. More importantly, the Internet of Things (IoT) has been a hot topic and took over this year connecting billions of devices. IoT is a simple concept that enables devices to communicate intelligently through the internet and turns devices into smart devices.

The year has been profitable and productive for this rapidly growing IoT industry. According to a recent BI report, the number of IoT devices installed has reached 4.2 billion units worldwide, and they predict that it may increase about six-fold by 2020.

With billions of connected devices, IoT will provide vast amounts of actionable data in real time. Organizations of all kinds and across all industries use this information to create new operating models, bring products to market faster, and develop more efficient business processes.

iot in 2015

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Discover how companies are experiencing the improved business results achieved through IoT deployments.

Developments in IoT

The rapid technological advancements of IoT aspects have made it easier for firms to invest and establish IoT solutions. Some developments are:

Fast Communication – High-speed networks like optical fiber and 4G have made uninterrupted data transfer possible.

Affordable Sensors – In the last ten years, the cost of sensors has been reduced by more than 50%.

Cheap Storage – The cost of storage has almost become negligible.

IoT Investments

The major investments of IoT have been towards the development of smart homes and healthcare innovations. Venture Capitalist also invested largely in wearable technologies and user interfaces that control data from connected devices.

IoT Worldwide

In the United States alone, nearly 551 companies are actively developing IoT solutions across all industries. The UK and Canada follow it with 40 and 37 companies respectively.

IoT Impact across Multiple Firms

Energy & Utilities

Organizations associated with Energy and Utility sector are one of the earliest adopters of IoT. These companies gain a lot from IoT in terms of reduced risk, improved customer service and increased operational efficiency.

Smart grids and smart electricity meters have largely increased the efficiency of power usage by detecting the power leakage sources. The total installed base is predicted to reach 1.1 billion smart meters by 2022, according to Navigant Research.


The IoT innovations like Pill Cameras and Patient Monitoring Systems have transformed the way healthcare is delivered. In the healthcare sector, IoT has been gaining attention in recent years. It enables doctors or health practitioners to communicate patients in more advanced ways.

Wearable smart devices that monitor and track physical activities have gained a better response from people. A Verizon study stated that the participation of overweight individuals in a wellness program was increased by 86% when wearable devices were incorporated.

Industrial & Manufacturing

IoT helps to monitor the functioning of various machinery parts and to report the event of any malfunction. The industrial and manufacturing companies are benefiting largely using this technology. With continuous monitoring of machinery, they are protecting their assets and people as well. IoT also allows analyzing manufacture process and physical attributes of the end products to determine whether their results have met the established quality standards.


The transportation industry has adopted IoT in a big way. Using the IoT technology, owners are able to locate and monitor their vehicles more efficiently. They are saving time and fuel costs by assigning orders automatically, and also benefiting by enhancing customer experience. In future, cars are likely to become data collection hubs by delivering real-time information about traffic, shopping discounts, etc.

Public Sector

To address the problems arise in the public sector, there are various applications such as smart traffic systems, energy-efficient streetlights, garbage bins, etc. For example, smart garbage bin will notify when the bin is ready to be emptied, avoiding overflow of trash. More such applications are expected to address many of the constraining problems prevalent in crowded megacities.

IoT in the Future

The IoT-enabled transformation has developed massively in the last couple of years and will continue to do so. In the near future, we were supposed to have a home full of Internet-enabled devices that would cater our every need. Experts estimate that more than 50 billion smart devices will be a part of IoT by 2020. IoT becomes an integral part of our lives and makes our lives more sophisticated than ever before.

Vmoksha IoT Solutions

Vmoksha already has a couple of years experience in delivering end-to-end IoT solutions. This year, as per our clients’ requirements, we allocated more space for IoT projects across various sectors and helped them in transforming their business.

We provide extensive smarter networking solutions that meet today’s highly dynamic digital world. Just think of the tremendous opportunities IoT brings for your business and society. If you want your business to get ready for the future, approach us today. We will support from the very start of your IoT initiative till the go-to-market.

Disaster Recovery as a Service

Unforeseen outages make entrepreneurs painfully aware of the preeminence of disaster recovery (DR) planning. However, anticipating a data center outage is not just about an effective DR strategy, it is more about lessening the business impact.

Executing a DR plan aligned with operational imperatives and business needs can trigger challenges with demanding recovery time objective (RTO) and recovery point objective (RPO) requirements, with a little crave for the investment, deployment, and continuous management of a DR environment. Therefore, for enterprises with limited resources to maintain DR needs, cloud-based disaster recovery as a service (DRaaS) offers another layer of protection to their data while minimizing CapEx and simplifying deployment.

DRaaS includes the replication of infrastructure, applications, and data to the cloud. DRaaS not only protects your data and also ensures your business continuity by minimizing downtime and interruption to clients, customers, and employees in the event of a disaster or server failure.


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A dedicated DRaaS service provider manages both primary production and disaster recovery instances in the cloud and benefits enterprises in eliminating on-premises infrastructure. An ideal cloud-based DR Service offers the following key elements:

  • Greatly reduced CapEx
  • Immediate business continuity
  • Simpler disaster recovery deployment
  • Full-site, disk, file, and system recovery
  • A replica of all protected systems
  • WAN optimization between cloud and the customer site
  • Data validation to ensure the data integrity

Benefits of Cloud-based DR Service

Cost-effective Solution

The pay-as-you-go pricing model of the cloud significantly lowers costs by eliminating unpredictable failure of hardware, software or data center. The DR Service helps reduce the secondary or tertiary data center investments and on-going maintenance.

Efficient to Start

An effective DR strategy provides an easy way to implement a DR Service by not investing in any hardware or a secondary site and by not hiring and training the new staff. The service offers a secure, scalable, automated, and simple process to replicate and recover applications & data during a disruptive event.

Improve Operational Efficiency

DR offers flexible services that help you to scale up during seasonal peaks and to scale down while slower times. This versatility improves the operational efficiency of your business and helps in better management of your budget, resources, and personnel.

Reliable Security

To deploy and manage applications in cloud services, organizations concern about security. However, choosing a service provider, who is compliant with all the relevant regulations, will help you with the most reliable security.

Hence, with cloud-based DR solution, organizations can benefit from flexible contract terms, lower price points, and the scalability to grow as your business needs change. DRaaS ensures your business continuity of daily operations with minimal disruptions. Therefore, to safeguard all aspects of your organization, a comprehensive DR strategy has to be implemented.

Cross-Platform Mobile App Development – Why and When to Choose it?

When you have made the decision of developing a mobile application for your business, the first question that comes to your mind is which mobile platform to choose. With the availability of various platforms like iOS, Android, Blackberry and Windows, choosing the right platform is critical for reaching your business goals. However, to increase the market of a business, sticking to one platform is not a smart approach. Your application has to be developed nearly in all the competent mobile platforms to reach your target audience. Therefore, using mobile technology like Cross-platform will help your application run on multiple platforms.

Cross-platform allows developers to focus on one single code base that can run on multiple mobile platforms. Though, creating an app in cross-platform technology raises challenges such as platform limitations, differences in tools and languages, platform integration, etc. it has a rising demand for its benefits like delivering cost-effective solutions, etc. while saving your time.

cross platform mobile app development

Why to Choose Cross-platform Mobile App Development?

Greater Market Potential

With cross-platform technology, you can reach a maximum number of your target audience by being available on more platforms. The availability of your application on competing platforms like iOS and Android benefits your business with greater market potential.

Faster Development

Developing an application in different platforms separately may be a lengthy process. Developers can leverage one codebase in cross-platform and customize on multiple platforms rather than creating a new codebase for each platform. Hence, developing apps on cross-platform is faster and also helps to release your app quickly.

Cost-effective Solution

Cross-platform is a cost-effective solution as it requires single development skillset. The maintenance charges and updates will sync across all platforms and devices, which saves your time and money.

Lower Technical Barriers

Working on cross-platform technology tools like ActionScript & Flex or HTML & JavaScript is easier for developing an application. It helps a developer in lowering the technical barriers and allows them to focus in creating the application.

Uniform Look and Feel

When an application is running on a single codebase, the uniformity in look and feel of the app can be maintained easily. This kind of uniform app may portray your brand image.

Though cross-platform assists your business with various advantages, some parts of this technology have to be improved. It has some limitations with user experience, platform integration, and flexibility. Hence, it is necessary to evaluate all the possibilities and absurd when deciding whether to choose native or cross-platform. The ideal choice you make depends on your business goals.

How Vmoksha help you choose the right technology for your Mobile Application?

Either it is a native or cross-platform approach, each platform has its strengths, weaknesses, and appropriate use cases. Choosing the right technology is utterly based on your key use cases and business parameters.

No matter whichever platform you decided to create your app; whether it is native or cross-platform, Vmoksha will help your dreams come true with incredible mobile apps. We suggest you in choosing the appropriate platform for your app requirements and deliver highly innovative, interactive, and easy-to-use mobile app that sync with your business needs.

The following table summarizes the different approaches by Vmoksha:


Development Approach



Key Use Cases

  • Simpler apps, more information in nature
  • Multiple device types distributed across key users
  • Works well for enterprise applications that do not require complex device functions
  • Widget-based apps

  • Large user base on one device
  • Apps requiring high-end user experience, more transactional in nature
  • Apps requiring extensive device and/or OS functions
  • Canvas-based apps

Tools & Technologies

  • PhoneGap
  • RhoMobile
  • Worklight
  • Titanium Appcelerator
  • iOS SDK
  • Android SDK
  • Windows Phone SDK


So, why late! Approach us today. We combine technical resources, design talent and your business requirements to deliver mobility solutions that are not just compelling but also cost-effective.

How to Run a Profitable E-Commerce Business?

Over the past few years, e-commerce sales have profoundly been reaping benefits for businesses. However, a comprehensive business strategy is required to acquire maximum profits in the e-commerce world. So, here I have mentioned you some tips on how to run a profitable e-commerce business.

Profitable E-commerce Business

Know Your Differentiators

It is important to know your differentiators when you plunge into any business. Differentiate your business from the competitors to get disclosed by the customers. Though Jabong was not the novice in the e-commerce industry, it created a niche for itself by targetting fashion & accessories as a category. Similarly, Ekbote Furniture knows the strength of its offline brand in solid wood furniture manufacturing, entered the online market to take the likes of Fabfurnish and Pepperfry by offering finest products at a competitive price.

Pick the Right Technical Service Provider

The scalability or performance is vital for any e-commerce business. It needs to be adroitly supported by a technical service partner, which helps you focus on the core business leaving the technical support as your partner’s responsibility. Therefore, it is necessary to choose a right technical service provider to achieve your goals.

Focus Long-Term Goals

If you adapt online business marketing and acquire loyal customers in a short term, you get profits within 6 to 12 months from launch. To succeed in e-commerce early, you need to invest your time and money prudently in the beginning. For example, Haldirams Online currently offers free shipping pan India despite the value of products purchased. Their aim is to improve the habit of buying namkeen online among customers as they believe that the quality of their brand will ensure that no other competitor can achieve that.

Target Potential Customers

Every customer may not be interested in buying your product. Hence, start your experimentation with different ideas in the digital world and narrow down few tactical plans that work and scales. Implementing target search engine marketing, social media optimization, affiliate sales, up-sell, cross-sell, and selling on multiple marketplaces will drive more traffic to your website. To find the right potential customers, it is necessary to have an effective digital marketing strategy.

Focus on Post-sales Service

Unlike physical retail, e-commerce service comes after the sale. Your old customers are a valuable source of sales. As they already know your business, you can persuade customers to buy from you again with better post-sale services. You may send personal thank you notes, encourage customers to share their happy stories on social media, etc., may create wonders in your digital marketing.

Follow these steps and expose your business on all the popular marketplaces to reach a maximum number of customers. Whether it is an e-commerce or m-commerce store, a well designed and developed platform is imperative to attract and engage customers.

Vmoksha’s seasoned professionals create an online store in the web or mobile platforms, which will be the best interface between you and your customers. We design and develop your website in such a way that customers handle your e-commerce platform without any confusions and hassles and can be easily worked upon.

App Landing Page is the Key Factor in App Marketing

Apps make huge business. Consequently, the demand for apps has also been increasing in the market. Hence, the presentation of your app in the app store is imperative to stand out from the competitors. Moreover, what makes a user download your app completely depends on the elements that you have included in the app landing page.

An alluring and interpretive landing page will drive more traffic to your app’s page and convince users to download your app from the app store. Therefore, app landing page optimization maximizes your downloads and has become a significant factor in the app marketing.

App Landing Page


Mobile App Marketing Tips

Let’s have a look at the various components that directly help to optimize your app page.

Call to Action

  • Include call-to-action button at every level
  • Use visual cues like arrows or images of people looking at the button, to draw the eye
  • If you have content below the fold, repeat the CTA
  • If you have other call-to-actions on the page, de-emphasize them visually compared with the earliest one.
  • Use commonly understood, short action-oriented words

App Description

  • Provide description for the most relevant information first
  • Describe key functionalities briefly
  • Mention key features in bullet points
  • Use familiar words

App Screenshots

  • Place appealing screenshots that demonstrate the best features of your app
  • Arrange them according to app features’ priority
  • Keep updating new screenshots in the app page when you launched new features
  • Screenshots must consist only the relevant features

Videos (App Trailer / App Preview)

  • Insert a video to demo your app
  • Explain the simple concept of how app acts in real
  • Illustrate the benefits
  • Add a call to action button at the end
  • The duration of video must be short
  • Include music and feature list

Complementary Colors

  • Use complementary colors for appealing designs
  • Try varying the text color of important messages
  • Create contrast between CTA and other elements

Above the Fold

  • Keep your CTA, key features and form fields above the fold
  • Make sure your appropriate landing page information can be seen without scrolling down
  • Keep features above the fold and detailed descriptions below the fold

So, don’t forget to consider these components while you are creating or updating your app landing page.

Marketing becomes much easier when you have a great app with incredible features. The success of an app is also associated with outstanding design, performance, scalability, and rich user interface.

Vmoksha has rich experience in creating higher grade applications from various platforms of mobile to apple watch, including premium features that are efficient to use. We develop and manage out-of-sight mobile experiences for businesses.