Adwords Extensions to get Calls and Conversions

What are Adwords Extensions?

Ad extensions are extra snippets of data about your business, similar to a telephone number or a connection to a particular page on your site, which you can add to your promotions. Ad extensions are allowed to add your advertisements with the typical charges for any clicks you get. Adwords extensions can enhance the visibility of your promotions, which can prompt more clicks and enhance your ROI.

Different types of ad extensions:

  1. Location extensions
  2. Call extensions
  3. Sitelink extensions
  4. Image extensions
  5. App extensions
  6. Callout extensions
  7. Review extensions
  8. Structured Snippet Extensions
  9. Price Extensions
  10. Message Extensions

Location Extensions

When you see a Location Extension, you can find the address of your business area that is nearest to the customer and can include a local number. Even better, if the customer surveys your advertisement on a mobile phone, they can click on that number to call you.

AdWords Extensions

When a user clicks on location icon, the Google map will be displayed with pin-pointed destinations.

 AdWords Extensions

Call Extensions

You typically use Location Extensions to provide an address and local phone number associated with a local location. Using a Call Extension, you can give a cell number that is not related to a specific area, but rather is suitable for all areas where your advertisements show.

 Google Adwords

Sitelink Extensions

Sitelink Extensions are important links in your ads that take clients to particular pages on your site. This enables you to advance certain products, services of your site and take potential clients to precisely the data they were looking for. This can increment both active visitor clicking percentage and conversions. Sitelinks can be as Product pages, About us, Contact us, and Blogs pages.

 X AdWords Extensions

Image Extensions

Add visual elements to your ad with Image Extensions. Providing good design to your ads helps them stand for a long time and also gives customers a better impression of ads.

 X AdWords Extensions

App Extensions

App extensions enable you to link your mobile or tablet application from your text advertisements. User will click either on your advertisement feature to go to your site or the link to your apps. App extensions are an extraordinary approach to give access to your site and app from a single promotion.

 AdWords Extensions

Callout Extensions

Callout Extensions is useful for e-commerce websites and gives a better idea about free shipping, 24hr customer service, price matching, etc. If customers see the ads, they will get detailed information about services and products. Using this extension, users will buy the products very easily.

 AdWords Extensions

Review Extensions

Potential customers like to know about other customers experiences when searching for products or services. Share positive reviews from a reputable third-party source about your website in your ads with a Review Extension. You can paraphrase or use an exact quote from the source.

AdWords Extensions

Structured Snippet Extensions

Give potential customers more contexts on a specific aspect of your products and services. There are 12 header options in snippet extension such as Brands, Amenities, Courses, Degree Programs, Featured Hotels, Destinations Insurance Coverage, Neighbourhoods, Service Catalog, Shows, Styles, and Types.  This feature will highlight the products and offerings to help customers.

 AdWords Extensions

These extensions are similar to callout extensions. It’s not clickable but will give more information about the advertisements. The advantage of structured snippet extensions is to increase the ad spaces and boosts the ad performance.

Price Extensions:

Google has introduced the price extensions to showcase the prices of services and products. In this menu, for about 3-8 rows, we can describe the prices of each url and user can get ideas of all products.

 AdWords Extensions

Message Extensions:

This extension is easier to do SMS in one click such as book an appointment, get a quote, hotel room bookings, etc. Using this extension, the conversion rate is 40% higher compared to other extensions.

AdWords ExtensionsConclusion:

Google Adwords is one of the ideal approaches to achieve your customer, direct people to your business, and eventually, increment in sales. Implementing the extensions will improve your ads performance in a faster and better way to reach the customers and get conversions.

Vmoksha Digital Marketing Services include Google Adwords that makes a good attention for potential customers which in turn enhances your brand reputation and conversions to your website.

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Best Platforms for Banner Advertising

The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.

As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:

  • Brand Exposure
  • Easy Track-ability
  • Retargeting
  • Unmatched Versatility
  • Budget options
  • Optimization

The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available: 

1. AdWords Banner Advertising

Banner Marketing

Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so that you can optimize your ad and reach your marketing goals.

Reference: https://adwords.google.com/home/how-it-works/display-ads/

2. Facebook Banner Advertising

Banner Marketing

One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.

Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.

Reference: https://www.facebook.com/about/ads/

3. YouTube Banner Advertising

 Banner Marketing

YouTube offers you a great platform to place promotional banner ads and reach your targeted audience.  More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.

Reference: https://www.youtube.com/yt/advertise/

4. LinkedIn Advertising

 Facebook Advertising

LinkedIn advertising is a great way to advertise your brand on a professional social media platform. LinkedIn offers a multitude of filter options that you can use to target a particular audience group. For this reason, LinkedIn ads are particularly effective for B2B industries.

By using important B2B demographics (such as industry, seniority, or LinkedIn group), advertisers can target their ads to specific users. Targeting to key titles, for example to VP of Advertising, automatically makes your advertising efficient, allowing you to reach your targeted persona or market.

If done correctly, LinkedIn can be an effective advertising platform to engage the right audience and introduce your products or services to them.

Reference: https://business.linkedin.com/marketing-solutions/ads

5. Pinterest Advertising

Facebook Advertising

Pinterest is the current social media phenomenon that is increasingly becoming more popular. The fact that users can narrowly search things on Pinterest makes it an advertising goldmine for target marketing.

Both small and big businesses can benefit from Pinterest marketing because you can customize your ad campaign to fit your goals and wishes.  Since advertising on Pinterest is fairly new, early adopters can reap huge benefits by adding it to their current marketing strategies.

Apart from being the fastest growing social media network, Pinterest also seems to be the most promising in terms of advertising. Pinterest users are constantly trying to discover new things, making them a sought-after audience group.

Reference: https://business.pinterest.com/en/why-pinterest-ads-work

Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.

How Affiliate Marketing Boost Your Sales?

For all the startups, affiliate marketing is a magical tool which can take their business to the great heights. What makes affiliate marketing the first choice as the sales channel for every entrepreneur is that here any kind of risk is almost zero but the benefits are great.

What is Affiliate Marketing?

Affiliate Marketing in the simplest term means outsource marketing. In this process, the company hires various affiliates who are rewarded a certain percentage of commission for each customer that they bring to the business. The company has to pay only when the affiliates bring the real customers and not just visitors to the website. So, you see that there is no big risk to the company as they need to pay the affiliate a certain percent of amount only when the sale is actually happening. Any kind of investment in the affiliate marketing system will never go waste as compared to other marketing techniques and hence this marketing technique is 100% performance based. ShareASale is considered as one of the biggest affiliate networks online. Here is the sign-up link which you can fill and become an affiliate for ShareASale:

https://account.shareasale.com/newsignup.cfm?blnOutClick=1&merchantid=62987

X Affiliate Marketing


How Affiliating Marketing Works?

Those who are new to affiliate marketing gets this question in their mind that how this works? Like, how does a company knows that this certain affiliate has drawn these many customers to the website? Basically, how they keep a track on each affiliate? Well, let’s know step by step that how this entire system of affiliate marketing works:

  1. Company provides a unique tracking URL to each affiliate: Since every affiliate is assigned with a unique URL, the company can easily track that through which affiliate URL the customer have visited the website and have made the purchase.
  2. Affiliate markets the company and its products: Once the affiliate has been assigned the URL, you can then promote the company in different ways like through YouTube, blog post, product review, etc and post the URL along with it.
  3. Customers Acquired: After all the marketing thing is done, various people go through those videos or blog posts and if they really like the products shown in the videos or blogs then they will certainly buy it by clicking on that affiliate URL.
  4. Affiliate gets Commission: When the affiliate brings customer to the company, he receives the commission.

Benefits of Affiliate Marketing for Sales:

  • No financial risk as you never lose money
  • You need to pay only when you get results
  • No other marketing technique is as cost effective as this one
  • Affiliates may have more creative ideas to promote your products
  • You know your cost per acquisition in advance

Top 5 Affiliate Networks:

http://www.clickbank.com/

https://affiliate-program.amazon.com/

https://www.rakuten.com/

https://partnernetwork.ebay.com/

http://www.cj.com/

Now you see how affiliate marketing is so much helpful in increasing the sales of any company.  The best thing is that anyone can become an affiliate as you don’t need any certain qualification for it. So, affiliate marketing is a great source of employment for the affiliates and the best source of increasing sales for the companies.

Vmoksha Digital Marketing Services include Affiliate Marketing Solutions that grab attention of your potential affiliates which in turn enhances your brand reputation and traffic to your website.

Checkout our cost-effective Digital Marketing Plans we provide.