11 Ways to Market Your App Online

It takes an enormous amount of effort to turn a mobile app idea into a winning one as 100s of apps are being launched to the app stores every day. To make your app stand out from the crowd and to reach your targeted users, an effective marketing strategy is obligatory.

app marketing

Let me tell you some of the ways through which you can spread the awareness of your app and boost your sales. I have categorized them into paid and unpaid ways so that your marketing strategist can easily work on.

#1. Build a Website/Microsite

One of the best and easiest ways to promote your app is to have a simple one-page website or a microsite that showcases complete details about your App. These days, many users prefer to search online before downloading an app as there is only minimal information provided on the app store page. Therefore, a simple website highlighting key elements of the app will not only help in your SEO rankings but also increases your app downloads. Moreover, with the advanced tools like WordPress, Drupal, Wix, Joomla, etc., it’s no longer hard to create a website.

#2. Create Blogs

Write interesting blogs on the topics related to your app and try to steer users to your app page while persuading them to download the app. You can also promote these blogs at various places such as social media, blogging sites, etc., to increase the reach of your app.

#3. App Store Optimization

This is one of the most important things to look at. Be it in the Play Store or iTunes Store, your app needs to be optimized in the best way to get discovered by the users promptly. Nearly, 60 percent of the app downloads actually come from browsing through app stores. So, here are few things to follow for better app store optimization:

  • A little bit of keyword planning- Use tools like Adwords Keyword Planner, SEMRush or Spyfu to list out potential keywords for your app and incorporate them while uploading your app to the app store. These tools will show you the number of searches for each keyword. Add these keywords to the keywords section and keep optimizing them according to the search trend.
  • Make sure your title is aptGive an appropriate title to the App. Ensure that there’s no misspelling. Adding a keyword to the title can help you in SEO rankings.
  • A meaningful descriptionInclude your app key functionalities, features, and related keywords in the app description. But please don’t stuff your description with inappropriate keywords.
  • Target locationIf your app is targeted towards a specific geographic region, make sure you are selecting the right country while uploading the app. If your app is not geography-centric, then target it globally. This could bring more visitors to your app store page.
  • Link to your websiteIt is likely that people will download an app that has a website linked to it.
  • Promo VideoAdd an informative promotional video to drastically improve the download rates. Videos create an impression in the mind of users and could impact their purchase decision.
  • ScreenshotsMake sure screenshots are clear and show functionalities and UIs to the user while having his first look.
  • IconsDesign an attractive and visible icon for your app. Research shows that apps with better icons get more downloads.
  • Previous AppsIf you already have any apps in the app store with a good download rate, it is better to upload the new app using the same developer account. This will enhance your app visibility by suggesting it to the previous app users.

#4. Exploit Social Media

  • Create a Facebook Page

Create a business page on Facebook for your app. Update the profiles with fresh content and link it to your app page, website, and other social profiles. Keep posting regularly with attractive images and blog posts related to your app and share them in relevant groups.

  • Twitter Profile

Twitter is one of the largest social media platforms to connect with a massive number of users. The trending hashtag option from Twitter will help you in reaching the targeted customer. Also, make sure you link your App Website to the Twitter profile.

  • Google Plus Profile

Just like other social media, create a profile on Google Plus with appropriate details. This can act as a high PR backlink for the promotion of your Website. Also, share posts in communities for better reach.

  • Instagram Business Profile

Create an Instagram profile and convert it to a business profile. The business profile will facilitate easy call making options for users and helps showcase your linked website.

  • LinkedIn Profile

LinkedIn allows you to make professional connections and acts as a great backlink for your website. You can also use paid ways to boost your app marketing; we will discuss this later in this blog.

  • Same with Pinterest, Tumblr, Vkontakte & other Social Media. Explore and make the most of it.
  • Create Gifs and short videos from platforms like Vine and share them on social media for greater reach.

#5. Email Campaigns

Conduct Email Campaigns using email marketing platforms like MailChimp. If you have an email database of potential app users, inbox them attractive newsletters and offers with app download buttons or buttons that link to your website, and social media. Most of these platforms will allow you to track opens, bounces, and even get the location-specific data.

#6. Create “How to” videos on the app usage & benefits and share it on video hosting sites like Youtube, Dailymotion, Ustream etc.

Facebook allows you to link your YouTube Channel to the Facebook profile. These Video streaming sites will allow you to submit your website information in the profile, video descriptions or to incorporate into the video. You can even share the videos on your social media profiles.

#7. Submit Backlinks to your Promotional Website/Microsite

Use social bookmarking sites that allow you to submit website details to them for free.

#8. Reach out to Editors, Journalists of Press and Magazines and Discuss your App Details

Persuade them on how the app usage is going to change the lives of people. And convince why it is worthy of being published. Get your content published!

#9. Include Promotional Website Link in your Email Signature

#10. Submit your Apps to App Review Websites like Feedmyapp, Appadvice, 148Apps, Appstorm, etc.

# 11. Pay for Ads  

If you are already done with the free promotions and if you want to expand your user base more, then you can always go for these paid ways to boost your app downloads or traffic.

  • Facebook Ads/ Instagram AdsA very worthwhile platform with lots of users and effective targeting. Since Instagram is owned by Facebook, you can even set up your Instagram sponsored ads from here. This allows you to target customers and give clickable links to your Instagram posts.
  • Twitter AdsTwitter Ads campaigns are based on business goals. Discover which objective-based campaign is right for you, based on your business needs and focus on that.
  • Google AdwordsThis allows you to set a budget and pay for your ad when a user searches for a keyword and finds your add. Google Adwords can be also used to display your ads in other apps.
  • Apple Search AdsApple Search Ads is an advertising option for promoting your app in the apple app store.
  • Bing AdsIt is a Yahoo’s advertising service similar to Google Adwords.
  • Pinterest Ads – Promote your best pins to appear in the most relevant places.

These are all the different ways to market your app(s) online. You can also work on promoting your app offline through Word of mouth, Banners and Posters with QR codes and other Augmented Reality enabled contents. Sending SMS to Play store or iTunes store links could even get you some more downloads. Make sure you are tracking your online statistics through Google Analytics. This could give you a detailed idea of where to target and where your ad spends should focus on. Thanks for reading.

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Why temperature monitoring and control is necessary across industries and how to manage it?

Temp-Humidity-Icon-Blog-800x500Industries have different specifications, requirements, and motives when it comes to temperature control of its product or environment. Let’s see some industries where temperature needs to be constantly regulated and why.

Food & Beverage Industry

Companies dealing with manufacturing, processing, packaging, transporting or storage of food ingredients/materials/products need constant monitoring of the food temperature levels. The operations of these industries are controlled by regulatory bodies like FDA to prevent contamination, spoilage or other hazards, some of which could even turn deadly for people. These regulations are implemented to safeguard the health of consumers/general public which has to be mandatorily followed by the businesses. Unless food products are monitored and their temperature levels are maintained, the bacterial growth cannot be curbed and could result in casualties. Therefore, the companies should constantly monitor the temperature to prevent harmful bacteria & pathogenic microorganism growth.

Breweries require specific temperature conditions for yielding best results in beer fermentation process. Coolers and fermenters are to be monitored constantly to prevent temperature from going too high or low.

Airline & Cruiseline catering services are involved in serving high-quality food to passengers from different regions of the world. They should be certain in the quality of food they are providing and food temperature plays a vital role in the food quality.  It is essential to track the temperature of food at the time of cooking as well as serving in these industries.

Healthcare:

Pharmaceutical companies need to maintain the temperature levels in a warehouse between 68°F and 78°F to maximize shelf life of their products. The companies also require tracking of their humidity levels to ensure that medicines are kept in the best environment.

Laboratories with sophisticated medical instruments require the environment temperature to be controlled for accurate results and performance. Humidity changes to laboratory environment may result in corrosion or micro corrosion of mission critical equipments, increased maintenance cost, inaccurate readings, and replacement.

Blood Banks store blood bags at adequate temperatures to ensure safety in transfusion practices. Blood transfusion could cause serious consequences if the transfused blood is not safe. Due to power disruptions and equipment failures sometimes blood banks throw away blood bags that are unsafe for transfusion.

ICU Room temperatures need to be maintained between predefined ranges to ensure the wellbeing of patients. To patients whose temperatures fall outside of the normal range, healthcare professionals should use temperature management tools to restore normal body temperatures, such as heating or cooling blankets. ICU Rooms require careful and constant monitoring of its room temperature for the comfort of the patient as well as for slowing down the growth of bacteria and other microorganisms.

Retail Industry:

Malls & Supermarkets needs to maintain their floor temperature in an adequate range for the comfort of people visiting the malls as well as for maintaining a safe temperature for increasing the shelf life of products. Supermarkets must control and monitor its environment temperature to ensure the quality of food products being stored and to prevent spoilage. A supermarket will have a variety of products that includes vegetables, fruits, milk items, meat, beverages and other perishable food products which make it essential for temperature and humidity regulations inside the stores.

Real Estate

Apartments and property management communities may require continuous monitoring of various critical control parameters including air temperature, moisture content, pressure, motion, pollution, fuel storage, contamination, etc., are well interpreted and red-pinged when needed assuring safety and well-being to its inmates at all times.

Managing the temperature parameters:

Even though businesses set up the air conditioning, chilling & cooling systems for temperature control, it needs to be monitored 24*7, to prevent any incidents from happening. A fully automated system that notifies the assigned user whenever the temperature fluctuates from the required range must be installed in these facilities. Fully operating temperature control and monitoring system with real-time data on temperature and humidity levels will allow effective management of food safety, ICU rooms, Malls & retails, Laboratories, blood banks, etc.

Software solutions like Ionhaccp will allow you to record and track the temperature and humidity details of a room or product. Its workflow is designed to ensure strict verification and constant watch on the temperature levels. Any deviations will be notified by Email as well as SMS which allows the assigned field staff to take corrective measures.

How important is it for a business to have an online presence?

In this digital age, the Internet has profoundly altered the way we do business. This is because most of the people prefer simple and appropriate ways to buy or get a service done.

According to a study, more than 88% of all Internet users search for products, services, and websites, using search engines and online directories. So, if you want to be recognized by those 88% customers, get your business online today.

Importance of Online Presence for a Business

Digital Marketing has enabled drastic ways to reach a maximum number of customers and to convert those visitors into leads. Hence, whether it is small scale or an MNC having well-defined space on the web is essential to experience significant gains. Check-out few reasons why your business needs an internet presence.

Importance of digital marketing

Greater Exposure

Web presence helps your business go beyond the boundaries and showcase you anywhere in the world with one marketing campaign. It allows you to find new trends and markets that increase your exposure and acquires potential customers

Reduced Cost

Online marketing is more cost-effective when compared to traditional marketing methods. A real strategy with targeted digital marketing campaign will reach right customers at lower costs.

Real-time Results

With online marketing, measuring the success of your business is easy. Real-time results of the number of visitors, conversions, downloads, leads and sales can be viewed with just one click.

Brand Development

A well-organized website with quality content that target the needs of customers will add significant value to your brand and generates leads for your business.

Higher Revenues

With greater exposure, fewer costs, and more leads any business can reap maximum benefits and generate higher revenues in digital marketing.

 

How to Improve your Online Presence?

There are different ways to optimize one’s online presence. Be it an Individual or an Organization, building an online presence requires:

A Website that is accessible and functioning 24 x 7

Websites are becoming a widely accepted scenario, which gains brand’s reputation and revenue. To persuade a customer, it is imperative that your site must be available anytime. Hence, it is necessary to monitor your website constantly to check the availability and functioning of the website. The products, content, and services placed on the website should be able to access efficiently by customers.

Social Media Optimization

Social media sites like Google+, Facebook, Twitter, etc., help your business go viral at lower costs. It is one of the best ways to nourish your interaction with existing customers and to acquire new customers. Every image, video, or blog post you share will increase the likelihood of an eventual conversion. Also, adding social media share buttons on your website, emails, etc., will enable your content to be shared more quickly. Therefore, create profiles in all the leading social media platforms and start your activities. Make sure you update your social media profiles every day as customers always look for fresh, vibrant and unique posts.

Blogging

Blogging on your company’s website is the best possible way to differentiate yourself from the competitors. It makes a huge difference in search visibility, leads and sales. It increases search engine traffic, customer trust, and helps convert that traffic into leads. It gives a unique opportunity to share your voice and to increase your brand’s likability. Blogging helps in delivering valuable content to customers by posting write-ups or articles related to your business.

 

How to monetize your website?

To monetize your website, generating traffic is the most effective way. The more traffic you generate, the more likely you make sales. In digital marketing, there are a vast number of ways to generate traffic. Few most important ways are:

Search Engine Marketing

80% of customers do ample research before making a significant purchase decision, according to Digital Marketing Philippines. Henceforth, in order to make a customer reach your website, optimizing your search engine is crucial. Customers will come to your site through search results.

Optimizing company’s on-page factors like Meta tags, Meta Description, Title and Alt images by adding keywords, sitemaps, social bookmarking, and targeted content will list your website in top search results. Pay per Click or other paid advertising campaigns can also get more internet users to your company’s site.

Social Media Advertising

Social Media platforms are helping businesses to gain more customers by allowing them to place ads on these platforms. For example, Facebook ads help companies to target a specific group of customers by specifying the demographic and geographic characteristics while creating ad campaigns. Twitter also has Twitter Ads, through which companies can outgrow their reach. Twitter hashtags and mentions help firms to maintain a close relation with customers.

Mobilize

Today most of the customers access the internet from their mobile devices. Design a website that is compatible with all the devices and ensure that they get the same experience of viewing and functionalities while accessing through other devices.

Email Marketing

Email marketing helps to deliver a message to customer’s personal email. Email Marketing is very much essential as it gives a feel of individual and personal communication with the sender and receiver. Tools like Mail-chimp are widely used by enterprises to send bulk emails to people all over the world.

So, prepare your business for the future with appropriate strategies. In digital marketing, as long as you strategically invest, you will see significant gains.