6 Mobile App Development Trends that are expected to Rule in 2016

Mobile apps have become increasingly prevalent in our lives as well as our workplaces. The customer’s demand for more mobile app experience has also significantly increasing year by year. However, businesses are also trying to exceed the customer expectations by innovating and advancing the technologies every year.

Check out these 6 mobile app development trends that are expected to rule in 2016.

Mobile app trends

IoT takes Center Stage

Many things were already connected using IoT technology. IoT is rapidly advancing and reinforcing businesses to introduce more and more smart devices and wearables continually in the market. It has extended to a great extent enabling almost every device to connect to another device. In 2016, we can expect that IoT will grow to its full potential and take center stage.

Augmented Reality based Services

AR technology is continually progressing since the last couple of years and is expected to turn into the next big technology trend. It is being implemented by various organizations to create an immersive user experience and engagement. In the coming year, we will see more augmented reality integrated mobile app launches that deliver amazing experiences for customers and larger trades for businesses.

Virtual Reality

VR is likely to hit the market enormously this year. Initially, VR was majorly limited to gaming, with the devices like Oculus Rift, Samsung Gear, and Google Cardboard. However, in the future, VR is expected to extend beyond gaming. If VR takes off, it will transform every business, from entertainment to commerce.

More Beacon and Location-based Services

Beacon and location-based services have already gained awareness among several businesses. These services will introduce a new world of possibilities for many prospects that help to interact with potential customers. Lately, the retail businesses have adopted this technology vastly. They use it to deliver the right information at the right place as customers walk by. We can expect that this trend will continue to gain force this year and will spread largely into various businesses.

Artificial Intelligence

Last year, AI went mainstream. Major companies like Google, Amazon, Facebook, and Twitter made massive investments in AI. And few of those largely invested companies also open-sourced their tools. Hence, in 2016, AI may transform the market by companies discovering new ways to apply AI.

Cloud-based App Development

Cloud technology integrated mobile apps will help to address the growing use of various smart devices and wearable technology. They provide the ability to sync all of our devices and apps across multiple devices. In 2016, this booming cloud-based app development technology will grow further and is expected to play a significant role in the mobile app development.

So, it is predicted that these trends are going to make remarkable marks in the mobile app development landscape in 2016. Adopting these advanced technologies to your business will undoubtedly bring exponential growth and results in an ultimate user experience. Vmoksha team is all excited and prepared to develop some innovative mobile apps in 2016.

Cross-Platform Mobile App Development – Why and When to Choose it?

When you have made the decision of developing a mobile application for your business, the first question that comes to your mind is which mobile platform to choose. With the availability of various platforms like iOS, Android, Blackberry and Windows, choosing the right platform is critical for reaching your business goals. However, to increase the market of a business, sticking to one platform is not a smart approach. Your application has to be developed nearly in all the competent mobile platforms to reach your target audience. Therefore, using mobile technology like Cross-platform will help your application run on multiple platforms.

Cross-platform allows developers to focus on one single code base that can run on multiple mobile platforms. Though, creating an app in cross-platform technology raises challenges such as platform limitations, differences in tools and languages, platform integration, etc. it has a rising demand for its benefits like delivering cost-effective solutions, etc. while saving your time.

cross platform mobile app development

Why to Choose Cross-platform Mobile App Development?

Greater Market Potential

With cross-platform technology, you can reach a maximum number of your target audience by being available on more platforms. The availability of your application on competing platforms like iOS and Android benefits your business with greater market potential.

Faster Development

Developing an application in different platforms separately may be a lengthy process. Developers can leverage one codebase in cross-platform and customize on multiple platforms rather than creating a new codebase for each platform. Hence, developing apps on cross-platform is faster and also helps to release your app quickly.

Cost-effective Solution

Cross-platform is a cost-effective solution as it requires single development skillset. The maintenance charges and updates will sync across all platforms and devices, which saves your time and money.

Lower Technical Barriers

Working on cross-platform technology tools like ActionScript & Flex or HTML & JavaScript is easier for developing an application. It helps a developer in lowering the technical barriers and allows them to focus in creating the application.

Uniform Look and Feel

When an application is running on a single codebase, the uniformity in look and feel of the app can be maintained easily. This kind of uniform app may portray your brand image.

Though cross-platform assists your business with various advantages, some parts of this technology have to be improved. It has some limitations with user experience, platform integration, and flexibility. Hence, it is necessary to evaluate all the possibilities and absurd when deciding whether to choose native or cross-platform. The ideal choice you make depends on your business goals.

How Vmoksha help you choose the right technology for your Mobile Application?

Either it is a native or cross-platform approach, each platform has its strengths, weaknesses, and appropriate use cases. Choosing the right technology is utterly based on your key use cases and business parameters.

No matter whichever platform you decided to create your app; whether it is native or cross-platform, Vmoksha will help your dreams come true with incredible mobile apps. We suggest you in choosing the appropriate platform for your app requirements and deliver highly innovative, interactive, and easy-to-use mobile app that sync with your business needs.

The following table summarizes the different approaches by Vmoksha:


Development Approach



Key Use Cases

  • Simpler apps, more information in nature
  • Multiple device types distributed across key users
  • Works well for enterprise applications that do not require complex device functions
  • Widget-based apps

  • Large user base on one device
  • Apps requiring high-end user experience, more transactional in nature
  • Apps requiring extensive device and/or OS functions
  • Canvas-based apps

Tools & Technologies

  • PhoneGap
  • RhoMobile
  • Worklight
  • Titanium Appcelerator
  • iOS SDK
  • Android SDK
  • Windows Phone SDK


So, why late! Approach us today. We combine technical resources, design talent and your business requirements to deliver mobility solutions that are not just compelling but also cost-effective.

App Landing Page is the Key Factor in App Marketing

Apps make huge business. Consequently, the demand for apps has also been increasing in the market. Hence, the presentation of your app in the app store is imperative to stand out from the competitors. Moreover, what makes a user download your app completely depends on the elements that you have included in the app landing page.

An alluring and interpretive landing page will drive more traffic to your app’s page and convince users to download your app from the app store. Therefore, app landing page optimization maximizes your downloads and has become a significant factor in the app marketing.

App Landing Page


Let’s have a look at the various components that directly help to optimize your app page.

Call to Action

  • Include call-to-action button at every level
  • Use visual cues like arrows or images of people looking at the button, to draw the eye
  • If you have content below the fold, repeat the CTA
  • If you have other call-to-actions on the page, de-emphasize them visually compared with the earliest one.
  • Use commonly understood, short action-oriented words

App Description

  • Provide description for the most relevant information first
  • Describe key functionalities briefly
  • Mention key features in bullet points
  • Use familiar words

App Screenshots

  • Place appealing screenshots that demonstrate the best features of your app
  • Arrange them according to app features’ priority
  • Keep updating new screenshots in the app page when you launched new features
  • Screenshots must consist only the relevant features

Videos (App Trailer / App Preview)

  • Insert a video to demo your app
  • Explain the simple concept of how app acts in real
  • Illustrate the benefits
  • Add a call to action button at the end
  • The duration of video must be short
  • Include music and feature list

Complementary Colors

  • Use complementary colors for appealing designs
  • Try varying the text color of important messages
  • Create contrast between CTA and other elements

Above the Fold

  • Keep your CTA, key features and form fields above the fold
  • Make sure your appropriate landing page information can be seen without scrolling down
  • Keep features above the fold and detailed descriptions below the fold

So, don’t forget to consider these components while you are creating or updating your app landing page.

Marketing becomes much easier when you have a great app with incredible features. The success of an app is also associated with outstanding design, performance, scalability, and rich user interface.

Vmoksha has rich experience in creating higher grade applications from various platforms of mobile to apple watch, including premium features that are efficient to use. We develop and manage out-of-sight mobile experiences for businesses.

App Monitoring – Why is it Critical for the Success of Your Business?

Though several new apps are being launched every day, customers opt for faster and more accurate service providing apps. Therefore, maintaining app quality is the core of any business to stand out from the competitors. However, app quality is not just about the app designing and development, the performance of the app is also crucial for the success of an app.

Monitoring an application will help detect and fix a problem – before your customer even aware of that problem exists. So, app monitoring has become an increasingly significant factor to retain customers and help businesses achieve the exceptional customer loyalty. Here is how the performance of an app influences your business.

Importance of App Performance

If a user doesn’t like the app performance, he will reject it immediately. According to a recent survey of app users, 44% of users said they would delete an app if its performance is not well enough. They have also said that, being disappointed with certain apps immensely, they not only delete the apps but also make the effort to warn would-be buyers about app’s performance issues by leaving a review. Social media also makes this condition worse as bad reviews spread at the speed of light.

Apps have to be updated regularly because apps that are never looked by developers once released have major performance issues, which get worse with time.

What Metrics to Focus On?

Tracking metrics will help developers to find out and solve issues timely. Here I have mentioned some metrics, which are imperative to deliver a top-notch business app.


App crashes are a big loss for any business. To retain customers for long time and to pull them back for more, it is crucial to avoid the crashes. Here are a few things you need to consider while tracking crash metrics.

  • Number of crashes
  • Which OS crashes are more frequent
  • Which all devices the app is crashing
  • Number of handled exceptions the app generates


Uptime is nothing but the percentage of the app time that did not experience a crash. It is one of the key factors in app monitoring because apps having an uptime less than 99% are considered not competitive in the public app stores. 47% of apps have an uptime less than 99%.

App monitoring

Image Source: https://www.pagerduty.com


Users vote for fast and quick accessing apps. App responsiveness determines the speediness of apps, indicating how fast the apps respond to user interface events. If the app responsiveness score is high, it results in high app latency and leads to frustration of the user. To satisfy customers, the app responsiveness score should be less than 1 second.

It just takes a second for users to give your app a thumbs-up or thumbs-down. Hence, app monitoring is equally important as app designing and developing. Monitor your app continually to achieve success in your business. Only a dedicated service provider can track these metrics and ensures your app success post-launch.

Vmoksha methodology emphasizes hand-in-hand collaboration with the client and provides high-quality application support services to help customers minimize risk, reduce cost, and improved ROI from their IT applications.

Monetize Your App While making Your Customers Happy!

Our mobile phones are truly smart with a myriad of apps available frequently. Though mobile apps are posing a serious competition in the market, many entrepreneurs are eager to develop new apps because they believe that a solid strategy of app development can make money efficiently.

For a successful profitable app, there are three major monetization models. They are:

Free apps – which supports in-app advertising

Freemium apps – which supports in-app purchases

Paid apps – which relies on one-time payment of a fee

While you plan for developing an app, it is critical to choose the best suitable model to monetize your app. Say, for example, Paid apps can be a risky endeavor – your app features should be worthy of what users are paying. Free apps have to target more downloads and installs. Freemium apps have to design with improved app experience that is smart enough to increase in-app purchases. Therefore, select a business model that suits your business requirements.

Moreover, not every user is willing to pay either to buy an app or to block ads. The willingness to pay also varies based on the type of app developed.

app monetization

Image Source: www.slideshare.net

App Monetization Facts

  • 67% of users won’t pay to block ads
  • eMarketer estimates 50% of UK ad spend will fall for mobile by 2016
  • 50% of app downloads are lead by search ads
  • 3 out of 4 people are expecting apps to be free
  • Video streaming apps drive the revenue in Q2 of 2015
  • Around 90% of customers abandon an app if it failed to engage them
  • App usage peaks on Sunday
  • First 30 days are vital for user engagement


Different Monetization Models

Free apps (In-app advertising)

In this model, you provide the customer with free purchase and download of the app. Your goal is to grow an enormous user base and acquire information about the people interacting through your app. This data helps you get paid by the app publishers, who place targeted ads in your app.

Say, for example, Facebook doesn’t cost anything to download or usage. They leverage their data to profit through highly targeted ads.

Free apps monetization

Image Source: http://searchenginewatch.com/

As people love free apps, it allows you to attain users quickly but users can get disturbed of ads, which may lead to app churn.

Freemium apps

This model is purely based on ‘try before you buy’ concept. Through this model, a customer can use basic features for free but they will be charged for proprietary features. The goal of the freemium model is to attract people and engage them until they are willing to spend for further in-app tools.

We can consider Angry Birds game for example. The Rovio team hid additional levels and certain features until users upgrade to full version.

Freemium apps monetization

Image Source: gadgethelpline.com

However, app marketers must be careful while providing free features in the app. There should not be too many or too fewer features for free. Your app experience has to be superior that can convince a user for an upgrade.

Paid apps

This model refers to the direct sale of apps. A user can purchase the app directly from the app store with a one-time fee. Finding success with paid apps is based on your ability to exhibit the perceived value of the app with an exhaustive app listing that includes screenshots, a detailed description of the app, five-star ratings, etc.

For example, Calendar 5 costs $4.99 in iTunes store. The app listing page of Calendar 5 display rich screenshots with a sleek design, description of important app features, and reviews about functionalities, which can convince a customer that it is better than their mobile’s default calendar.

Paid apps monetization

Image Source: http://media.idownloadblog.com/

As you encounter a tough competition from free apps, selling an app is so hard with minimal app experience. To monetize from paid apps, you must provide the customer with killer features that justify their pay.

To monetize your app successfully, choose a business model that is more appropriate to your app requirements. There are lot more things to consider while developing, advertising and marketing an app. Hence, we are here to help you in maximizing the potential revenue.

Vmoksha has a proven track record of developing and managing mobile apps that generate greater value for the business. Our professionals work hard to design a truly great app and deliver robust application maintenance solutions that improve ROI from your applications.

Importance of Mobile Apps for Healthcare Providers

The doctor and patient interaction plays the most vital role in healthcare delivery. In fact, it is a significant challenge while monitoring patients remotely. However, in this age of the advanced technology, it is not arduous to bridge that gap between a doctor and a patient.

Thence, several healthcare professionals are enthusiastic to develop a mobile application as it will help reach their patients anytime, anywhere and also improves the operating performance of their clinics. Moreover, people are also seeking quick and easy solutions for their health ailments.

Mobile applications for healthcare organizations help deliver services with quality care, improved workflow and increased patient interaction while minimizing complexity and cost to achieve the desired goals. The way the people adapt to mobile technology and looking for convenient approaches during illness has also increased the demand for mobile health apps.

Health and Fitness Application Downloads

Mobile Healthcare Apps

Image Source: http://www.greatcall.com

Let us see some facts about health applications.

  • There are 97,000+ health and fitness apps available for both mobile and tablets.
  • Mobile Health Market estimated that the revenue increases up to USD 26 billion by 2017.
  • 15% of cell phone users of 18-29 ages have health apps on their mobile.
  • 8% of cell phone users between 30-49 ages have health apps on their mobile.
  • 52% of Smartphone users gather health-related information on their mobiles.
  • 50% of Smartphone users may download health apps by 2017.

Do doctors believe mobile health apps?

  • 40% doctors believe mobile technology can reduce the number of visits to the clinic.
  • 93% physicians accept that mobile apps can improve patient’s health.
  • 93% doctors find value in having a mobile health app connected to emergency health.
  • Two times as many rural patients can be reached per doctor.
  • More than 25% physicians are using mobile technology to deliver patient care.

Let us have a look at how mobile health app will benefit your healthcare delivery.

Best Treatment with Optimum Care

Mobile health apps let you provide the best treatment with optimum care, anywhere and anytime. It brings you the advanced mobile patient care tools to enhance quality treatment and streamline workloads.

Proactive Response to Patient’s Condition

Healthcare providers can monitor patient’s condition and respond proactively before it leads to any chronic disorder. They can keep track of patient’s health records, update care plans and maintain peer-to-peer communication and collaboration.

Reduce Complexity

Mobile health apps help doctors to store the health information of patients in a hassle-free manner. It simplifies the healthcare provider’s complexity by providing patient’s history promptly when they need to make patient care decisions. A well-designed user interface app can help physicians to track the specific patient-related information efficiently.

Appointment Scheduling

Patient’s can book an appointment with physicians through mobile apps. It helps healthcare providers to organize their availability time better and notifies them when a patient book or cancel an appointment.

Increase Your Branding

Mobile health apps will help increase your branding by approaching a maximum number of customers in almost all possible ways. It also supports your organization in sending push notifications, navigating customers to the organization, and provides access to your contact details such as email, phone, and website.

In a word, healthcare providers can greatly benefit from mobile health apps.

Vmoksha follows sophisticated processes to develop and deploy dynamic mobile health apps by virtue of awesome features. Our robust and secure applications can be used by healthcare professionals efficiently to increase their patient interaction and the business value.

Reference: http://www.greatcall.com

Best Practices in Mobile App Testing

Mobile app testing

Image Source: netsolutionsindia.com

The number of customers, as well as the number of enterprise mobile apps, has grown significantly over the past few years. Organizations need to test the mobile apps to ensure that every app is of high-quality in order to prevent productivity & revenue loss and damage to the brand reputation.

Mobile app testing is more complex and varies from testing web applications and traditional desktops. It should be tested on a variety of hardware and software platforms of various versions under different network connectivity conditions. Besides, the constant introduction of new devices and the rapid pace of mobile OS updates require additional test cycles.

The challenges of testing mobile apps

  • More time-consuming
  • The tools used are different from desktop and web application testing
  • Also too many tools and techniques involved
  • Lack of similar dominant platforms
  • Changes in network conditions such as bandwidth change and dropped connections
  • Frequent up-gradation of applications

These challenges can be mitigated by careful selection of testing types and strategies to ensure a cost effective mobile testing process. A comprehensive strategy is essential before getting your apps to market and for effective testing you need to consider some key elements such as:

  • Types of testing
  • Target device selection
  • Test automation
  • Network environment

A test strategy that includes these key elements along with the traditional process for testing will overcome most of the challenges of mobile app testing.

Types of mobile app testing

Mobile App Testing types

Image Source: sqelabs.com

Device selection

Selecting target device model for testing depends on certain key factors such as:

OS versions – Newer versions of operating system are constantly releasing in the market. Therefore, an app needs to be tested on all major versions of OS in the current installed base.

Form Factor – App behavior & present-ability may vary in smartphones and tablets. So, if your app needs to support both tablets and smartphones, then it should be tested on both the form factors.

Display Density – The screen size and resolution of a device may also affect app’s user experience such as look and feel of UI, rendering of content, etc. Therefore, the app needs to be tested on a mix of different display densities.

During testing, device model data from internal systems may be a good source of information to find the mix of target devices for testing.


Nearly every app relies on network connectivity, to deliver useful functionality. Wi-Fi network connectivity is cost-effective and can be easy to set up in test environments. The cellular network can be considered for specialized apps that rely on carrier features such as two-way SMS or free usage allowance.

Automated Testing vs Manual Testing

If the application contains new functionality and requires testing once or twice, test it manually. Automated testing is effective for regression testing and during development to ensure that the new features are not producing any unintended changes to the existing features.

Vmoksha has expertise in testing services that helps clients to deliver high quality business solutions with optimized cost. We have a proven track record in implementing effective test strategies like risk-based testing, test case designing and optimization, test metrics to monitor and measure the quality of testing and software quality.

Our offerings are customized to meet client’s test requirement to cover the key quality characteristics like functional, performance, reliability, operational and usability aspects of the apps.

Celebrating the success of delivering mobility projects

“The recipe for success is to think smart, work hard and achieve customer satisfaction.” This is what we believe and follow to achieve success at Vmoksha.

Just like every project, we achieved success in delivering multiple mobility projects too. Appreciating the hard work and dedication of the team, Vmoksha thought it is a moment worthy of a special celebration. As food is always a popular way to memorialize an occasion, Vmoksha has arranged for a team lunch for the mobility team.

Though our team was occupied with new projects, we all took part for the lunch. We enjoyed our moments with music, lots of food and loads of fun. The combination of delicious food and light music gratified our moments with pleasure and fun.

This small gathering brings fresh energy in the team and that is what the true reason behind this get-together.

Check out the photos that were captured during our lunch!

during our lunch

Our Groufie!

Our Groufie!

After a Big Lunch

After a Big Lunch


6 Key metrics to optimize your app marketing

For any business, both web and mobile presence are equally important. However, the usage of mobile devices has been increasing significantly in the last few years.

Justifying this, Digital Statshot reported that mobile phones and tablets have 38% of share in the web traffic with a 56% increase as compared to the same period last year, whereas laptops and desktops have 62% web traffic share with a 13% decline as compared to the same period last year.

6 Key metrics to optimize your app marketing

Moreover, users will swiftly adapt to mobile apps if it is designed with great user experience and marketed properly. So, in order to make your mobile app successful, analyzing mobile app metrics is crucial in the app marketing.

Here are some key metrics of mobile apps that should be analyzed to increase your in-app purchases or services.


The number of app downloads will represent the scale of users. If the number of downloads is more in a short period, it will help you get listed in top ranks. It is also important to track time of download, how they land on download page, from where they download; whether from social feeds, organic or through paid ads, etc., will help in better inputs for your marketing campaigns. This tracking will help you to promote your business more in that particular areas of social media or websites.


During the app development process itself, you would have defined your target users. Now, user analytics helps to identify whether you have reached your target audience or not. Track the statistics like the average age group of users, the number of users who use the app daily and number of users who have downloaded the app. It will let you understand the mobile app stickiness factor that illustrates the engagement factor of an app.


Session by a user is one of the important metrics that you need to track. It reveals the duration of time that a user stay in the app for a single activity. For example, the time taken by a potential customer to search for a product to check out in an e-commerce site is considered as one complete session. Whereas in games, one session is defined as finishing one level and exit the app.

This factor will help you to understand the user’s number of sessions per day. For a game, it is important to have longer sessions. Meanwhile, an e-commerce site should have short session time to check out.


The retention metric is defined by the frequency of sessions. It is calculated based on the number of users who visit the app daily and the total number of users from the group. Retention tracks your valuable and most engaged users and helps in better targeting capabilities, which in turn leads to better in-app purchasing by increasing the level of engagement.

Retention analytics allows you to discover, what is working and what’s not in your app when an update occurs. Therefore, when you released a new version, it is important to identify whether your retention has changed.


This analytics will help you understand the flow between screens, exits by screens, the number of visits to screens, and gesture characterization of app users. You can find what screen your user will usually tend to scroll? What buttons do they click the most? Which screen do they spend most of the time? These reports will help you to place ads in those particular areas. The reports of an e-commerce app will let you know where you can minimize the time for sessions.


Reviews will help you understand what the user exactly feels about your app. You can consider the feedback given in the App Store such as reviews in Google’s Play Store, which actually say beyond what we presume from numbers and analytics. It certainly represents where your app is placed among its competitors.

These 6 key factors will help you promptly understand how your app is performing in the app market. However, the mobile app metric analysis will not end with these alone. It depends on your choice, either quickly understanding the app progress or rather digging deep into the numbers. Analyzing the key metrics for your application is critical to remain successful.


How m-commerce will evolve your business?

Customers prefer simple and friendly ways in buying or banking or any other work they do. Hence, your business outputs should be designed in a customer-friendly manner, which eventually makes a path to your organizational success. Considering this strategy, many business executives are adopting to M-Commerce technology, which delivers the electronic commerce / e-commerce capabilities directly into the customer’s hand, anytime and anywhere, via wireless technologies.

m-commerce will evolve your business

Let’s have a look at how m-commerce will help evolve your business by increasing the sales and services.


Increased Usage of Smartphone and Mobile Internet

Mobile internet allows people to quickly buy products and access various services from wherever they may be. According to an eMarketer report, mobile phone penetration will rise from 61.1% to 69.4% of the global population, between 2013 and 2017. And more than half of the mobile audience will use the internet. This proves that the increased usage of smartphone and other mobile devices will overtake desktop based internet access.


M-commerce Sales are increasing

Retail sales via mobile devices have increased 101% in the first quarter of 2014, as compared to that of 2013. Also the average order value on purchases through smartphones increased by 12%, page views on smartphones are about 56% and the conversion rates for these devices are about 29%. The increased sales and services through m-commerce will hence help grow your business.


Flexibility to Access

As every user is flexible in using mobile devices, it is pretty comfortable and easy to access online payments, etc. A customer can access and login to various mobile messengers like Gmail, Facebook, and other networking platforms. This will enhance the customer usability of m-commerce and so your sales.


Mobile-friendly websites drive more Customers

According to a Google study, mobile friendliness is a key factor while purchasing a product. The study reveals that 61% of visitors quickly moved to another website due to mobile-unfriendliness and 67% of visitors were more likely to buy from a mobile-friendly site. They believe that you can turn your visitors into customers with a mobile-friendly site.

M-commerce has taken the concept of e-commerce to the next level, where transacting and buying through mobile is being driven via gamification elements. M-commerce is not restricted only to content purchase and delivery, it also involves in mobile banking, ticketing, mobile ATM, money transfer, marketing, advertisements, browsing, etc.

Vmoksha is a pioneer in enabling your business to go mobile. With our diverse platforms and services, we develop, implement & deliver user-friendly apps & solutions to meet client needs.