Adwords Extensions to get Calls and Conversions

What are Adwords Extensions?

Ad extensions are extra snippets of data about your business, similar to a telephone number or a connection to a particular page on your site, which you can add to your promotions. Ad extensions are allowed to add your advertisements with the typical charges for any clicks you get. Adwords extensions can enhance the visibility of your promotions, which can prompt more clicks and enhance your ROI.

Different types of ad extensions:

  1. Location extensions
  2. Call extensions
  3. Sitelink extensions
  4. Image extensions
  5. App extensions
  6. Callout extensions
  7. Review extensions
  8. Structured Snippet Extensions
  9. Price Extensions
  10. Message Extensions

Location Extensions

When you see a Location Extension, you can find the address of your business area that is nearest to the customer and can include a local number. Even better, if the customer surveys your advertisement on a mobile phone, they can click on that number to call you.

AdWords Extensions

When a user clicks on location icon, the Google map will be displayed with pin-pointed destinations.

 AdWords Extensions

Call Extensions

You typically use Location Extensions to provide an address and local phone number associated with a local location. Using a Call Extension, you can give a cell number that is not related to a specific area, but rather is suitable for all areas where your advertisements show.

 Google Adwords

Sitelink Extensions

Sitelink Extensions are important links in your ads that take clients to particular pages on your site. This enables you to advance certain products, services of your site and take potential clients to precisely the data they were looking for. This can increment both active visitor clicking percentage and conversions. Sitelinks can be as Product pages, About us, Contact us, and Blogs pages.

 X AdWords Extensions

Image Extensions

Add visual elements to your ad with Image Extensions. Providing good design to your ads helps them stand for a long time and also gives customers a better impression of ads.

 X AdWords Extensions

App Extensions

App extensions enable you to link your mobile or tablet application from your text advertisements. User will click either on your advertisement feature to go to your site or the link to your apps. App extensions are an extraordinary approach to give access to your site and app from a single promotion.

 AdWords Extensions

Callout Extensions

Callout Extensions is useful for e-commerce websites and gives a better idea about free shipping, 24hr customer service, price matching, etc. If customers see the ads, they will get detailed information about services and products. Using this extension, users will buy the products very easily.

 AdWords Extensions

Review Extensions

Potential customers like to know about other customers experiences when searching for products or services. Share positive reviews from a reputable third-party source about your website in your ads with a Review Extension. You can paraphrase or use an exact quote from the source.

AdWords Extensions

Structured Snippet Extensions

Give potential customers more contexts on a specific aspect of your products and services. There are 12 header options in snippet extension such as Brands, Amenities, Courses, Degree Programs, Featured Hotels, Destinations Insurance Coverage, Neighbourhoods, Service Catalog, Shows, Styles, and Types.  This feature will highlight the products and offerings to help customers.

 AdWords Extensions

These extensions are similar to callout extensions. It’s not clickable but will give more information about the advertisements. The advantage of structured snippet extensions is to increase the ad spaces and boosts the ad performance.

Price Extensions:

Google has introduced the price extensions to showcase the prices of services and products. In this menu, for about 3-8 rows, we can describe the prices of each url and user can get ideas of all products.

 AdWords Extensions

Message Extensions:

This extension is easier to do SMS in one click such as book an appointment, get a quote, hotel room bookings, etc. Using this extension, the conversion rate is 40% higher compared to other extensions.

AdWords ExtensionsConclusion:

Google Adwords is one of the ideal approaches to achieve your customer, direct people to your business, and eventually, increment in sales. Implementing the extensions will improve your ads performance in a faster and better way to reach the customers and get conversions.

Vmoksha Digital Marketing Services include Google Adwords that makes a good attention for potential customers which in turn enhances your brand reputation and conversions to your website.

FacebookTwitterGoogle+Share
Best Platforms for Banner Advertising

The oldest form of digital marketing is Banner ads. In this era of content marketing and social media, a lot of people believe that banner advertising is not as effective any longer. So, what is the truth? With all the latest digital marketing options and tactics, are banner ads still important? Well, the answer is yes! If done correctly, banner advertising can still be the most cost-effective way to promote your brand online.

As a matter of fact, banner advertising is one of the key elements of a digital marketing campaign, and it is, by far, the best way to reach as many people as possible at a reasonable cost. If you want to find new customers and lead them to your social media pages or website, banner ads are still the best option. Here are some of the most important reasons to continue using banner advertising:

  • Brand Exposure
  • Easy Track-ability
  • Retargeting
  • Unmatched Versatility
  • Budget options
  • Optimization

The main aim of banner advertising is to quickly create brand awareness and increase conversion rate. However, it is essential to choose the right platform to showcase your banner ads. Following are some of the best platforms available: 

1. AdWords Banner Advertising

Banner Marketing

Adwords banner ads are the best way to reach your potential customers on the web and in apps. These ads appear on more than 2 million websites and in more than 6.5 lacs apps. What else can be the better platform to display your ad and reach the right customers? With images or rich media, Adwords banner ads allow you to incorporate tailored layouts, animations, interactive elements and much more. It also lets you create highly targeted campaigns based on your customer’s behavioral data and interests. With dedicated options for targeting, demographics, and keywords, it is easier for you to make your customers notice your brand and take the desired action. Whether you’re looking to drive conversions or get more people to visit your website, AdWords banner advertising enables you to measure ad campaign performance so that you can optimize your ad and reach your marketing goals.

Reference: https://adwords.google.com/home/how-it-works/display-ads/

2. Facebook Banner Advertising

Banner Marketing

One of the many reasons why brands should use Facebook Banner advertising to promote their brands is the fact that it has so many useful features. It provides the brands with an incredible opportunity to create customized and economical promotional campaigns targeted to a specific audience.

Even though, it is not as celebrated as Google AdWords currently but the truth is that Facebook banner advertising can be exceptionally useful to create brand awareness and drive conversions. After all, Facebook has around 1.86 billion monthly active users and not reaching out to such a big audience could be a huge blunder. These ads allow you to spend as little as you want and still get the desired results. You can also track your ad performance and ROI.

Reference: https://www.facebook.com/about/ads/

3. YouTube Banner Advertising

 Banner Marketing

YouTube offers you a great platform to place promotional banner ads and reach your targeted audience.  More than 5 billion YouTube videos are viewed per day, proving that if it were a search engine it would be the second largest search engine after Google. It has the ability to target a specific market and reach as many people as possible. YouTube banner ads are affordable. You can also measure the success of your ads and keep track of all the activities. The advertiser can decide where he wants these banner ads to appear.

Reference: https://www.youtube.com/yt/advertise/

4. LinkedIn Advertising

 Facebook Advertising

LinkedIn advertising is a great way to advertise your brand on a professional social media platform. LinkedIn offers a multitude of filter options that you can use to target a particular audience group. For this reason, LinkedIn ads are particularly effective for B2B industries.

By using important B2B demographics (such as industry, seniority, or LinkedIn group), advertisers can target their ads to specific users. Targeting to key titles, for example to VP of Advertising, automatically makes your advertising efficient, allowing you to reach your targeted persona or market.

If done correctly, LinkedIn can be an effective advertising platform to engage the right audience and introduce your products or services to them.

Reference: https://business.linkedin.com/marketing-solutions/ads

5. Pinterest Advertising

Facebook Advertising

Pinterest is the current social media phenomenon that is increasingly becoming more popular. The fact that users can narrowly search things on Pinterest makes it an advertising goldmine for target marketing.

Both small and big businesses can benefit from Pinterest marketing because you can customize your ad campaign to fit your goals and wishes.  Since advertising on Pinterest is fairly new, early adopters can reap huge benefits by adding it to their current marketing strategies.

Apart from being the fastest growing social media network, Pinterest also seems to be the most promising in terms of advertising. Pinterest users are constantly trying to discover new things, making them a sought-after audience group.

Reference: https://business.pinterest.com/en/why-pinterest-ads-work

Digital marketing success is all about optimization. By creating banner advertisements that are visually eye-catching, optimized and relevant for the users, you can boost audience engagement without having to spend a fortune.

How Affiliate Marketing Boost Your Sales?

For all the startups, affiliate marketing is a magical tool which can take their business to the great heights. What makes affiliate marketing the first choice as the sales channel for every entrepreneur is that here any kind of risk is almost zero but the benefits are great.

What is Affiliate Marketing?

Affiliate Marketing in the simplest term means outsource marketing. In this process, the company hires various affiliates who are rewarded a certain percentage of commission for each customer that they bring to the business. The company has to pay only when the affiliates bring the real customers and not just visitors to the website. So, you see that there is no big risk to the company as they need to pay the affiliate a certain percent of amount only when the sale is actually happening. Any kind of investment in the affiliate marketing system will never go waste as compared to other marketing techniques and hence this marketing technique is 100% performance based. ShareASale is considered as one of the biggest affiliate networks online. Here is the sign-up link which you can fill and become an affiliate for ShareASale:

https://account.shareasale.com/newsignup.cfm?blnOutClick=1&merchantid=62987

Affiliate Marketing Solutions


How Affiliating Marketing Works?

Those who are new to affiliate marketing gets this question in their mind that how this works? Like, how does a company knows that this certain affiliate has drawn these many customers to the website? Basically, how they keep a track on each affiliate? Well, let’s know step by step that how this entire system of affiliate marketing works:

  1. Company provides a unique tracking URL to each affiliate: Since every affiliate is assigned with a unique URL, the company can easily track that through which affiliate URL the customer have visited the website and have made the purchase.
  2. Affiliate markets the company and its products: Once the affiliate has been assigned the URL, you can then promote the company in different ways like through YouTube, blog post, product review, etc and post the URL along with it.
  3. Customers Acquired: After all the marketing thing is done, various people go through those videos or blog posts and if they really like the products shown in the videos or blogs then they will certainly buy it by clicking on that affiliate URL.
  4. Affiliate gets Commission: When the affiliate brings customer to the company, he receives the commission.

Benefits of Affiliate Marketing for Sales:

  • No financial risk as you never lose money
  • You need to pay only when you get results
  • No other marketing technique is as cost effective as this one
  • Affiliates may have more creative ideas to promote your products
  • You know your cost per acquisition in advance

Top 5 Affiliate Networks:

http://www.clickbank.com/

https://affiliate-program.amazon.com/

https://www.rakuten.com/

https://partnernetwork.ebay.com/

http://www.cj.com/

Now you see how affiliate marketing is so much helpful in increasing the sales of any company.  The best thing is that anyone can become an affiliate as you don’t need any certain qualification for it. So, affiliate marketing is a great source of employment for the affiliates and the best source of increasing sales for the companies.

Vmoksha Digital Marketing Services include Affiliate Marketing Solutions that grab attention of your potential affiliates which in turn enhances your brand reputation and traffic to your website.

Checkout our cost-effective Digital Marketing Plans we provide.

How Does SEO Help Your Business Grow?

What is SEO?

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search engines.

Search engine results

Search engines perform several activities in order to deliver search results.

Crawling – The process of fetching all the web pages linked to a website. This task is performed by software, called a crawler or a spider.

Indexing – The process of creating an index for all the fetched web pages and keeping them in a giant database from where it can be retrieved later. Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords.

Processing - After receiving a search request, the search engine compares the search string in the search request with the database indexed pages.

Retrieving Results - At last, the best-matched results will be retrieved, which is nothing but simply displaying them in the browser.

Importance of SEO for Business

To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for.

Search engine optimization is essential because:

  • The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions.
  • SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales.
  • Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.

How does SEO help Your Business?

Due to the ever-increasing popularity of the internet and social media, many companies are investing a significant portion of their budget on search engine optimization. Many companies have been found investing in SEO because if they don’t, their rivals will overtake them. Take a look below how our SEO services can assist your business in fulfilling its potential.

Improve Search Engine Ranking

Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. This can be precious to a new startup or blog looking to establish in the present market trend.

Better Conversion Rate

The conversion rate is the ratio of the number of people who become your customers to the total number of individuals who visit your web page. The highly targeted SEO will help divert genuine visitors to your website those who are really interested in your business. This will help to increase your rate of conversion by converting potential visitors into customers thereby increasing your sales.

Brand Awareness

Visibility plays a key role to make your brand popular. Presenting your business in the top search engine results will gain a large number of visitors, which in turn enhances your Brand awareness. Ranking higher for multiple keywords plays a major role for Brand awareness.

Engage with Your Customers

Customer engagement is more crucial to improve any product or service. When your web page or blog has been search engine optimized, you will be in a better position to engage with your customers efficiently and get invaluable insights to improve your product or service. When people see their opinions being practiced, they are bound to develop a sense of friendliness, which can further boost your revenue.

To enhance your website presence, you must consider SEO marketing today. Just setting up a website is not enough. Your website has to be marketed and promoted well to be present everywhere. A larger part of web traffic is driven by the search engines like Google, Yahoo, MSN, and ask.com.

At Vmoksha, we believe that Digital Marketing is more than connecting our clients with their customers; it is about empowering your brand providing measurable and tangible results that help you stand out in the today’s marketplace. To achieve this goal, we offer an array of Digital Marketing Services as you required and just-in-time when you need it.

To view the cost-effective Digital Marketing Plans we provide, please Click Here.

How Long Does SEO Take For Lead Generation?

When a client approaches us for Digital Marketing service, the first question we get is “How long will it take for my website to get ranked #1?” The answer is not so simple because the search engines change often. Let’s explore the actual reasons behind our answer.

Search Rankings and Outcomes

Search Engine Ranking plays a major role when you want to develop sales pipeline.  It increases your visibility to your targeted audience and helps develop potential sales leads. Ranking depends on various factors such as when did the website launched, how much SEO activity you did previously, how much content is there in the website, how many index pages are there on the website and most importantly the keywords used.

However, every entrepreneur wants outcomes rather than outputs. Ranking higher is the output; increase in the leads and sales is the outcome. So, consider hiring an SEO firm that not only focuses on outputs but also emphasizes outcomes.

SEO Lead Generation

How Long Does SEO Take to Start Working?

Obviously, every business owner will be excited to know when they can get leads and sales after initiating the digital marketing. But, the truth is, immediate results are hardly possible in digital marketing. However, effective targeting through on-page changes will make an impact on your sales swiftly.

Effective On-page changes

There are several factors through which you can make your On-page strong:

Do’s

  • Title tag must contain the search keyword
  • Enter an adequate amount of keywords in description
  • One keyword is supposed to be there in the first sentence
  • Minimum one keyword in the last sentence
  • Internal link to your other web pages
  • H1, H2, H3 tag must contain the search keyword
  • Have your keyword Bold and Italic in the description

Don’ts

  • Don’t put company name in title tag
  • Don’t allow any external link to your site
  • Don’t make your keyword underline in body part

Let’s come to the real picture: When do you get your return on investment?

If you start link building now, you will see results in 10 weeks or before that?

Unfortunately, no. Each step will take a varying amount of time based on your website as well as the resources you have. Based on my research knowledge, I have estimated time constraints for the steps you have to follow.

  • 1-2 months: Finding an appropriate link building agency, who have been working with same vertical or else find an in-house link builder team.
  • 1 month: Create an effective link building strategy and make changes to your On-page as per your requirement.
  • 1-3 months: Find the potential sites to target, and bait those backlinks to that content.
  • 3 weeks – 1 Month: Execute! The 6 best ways to get high-quality backlinks are Social Bookmarking, Directory Submission, Forum Posting, Social Media Website, Web 2.0 posting and photo& video promotion.
  • 1 month-10 weeks: Wait for the posted links to take effect. Don’t do anything with the posted links at least for 10 weeks, because the effect will continue to grow beyond that.

All in all, it means that it may take 6 months–10 months to convert your effort into the result.

Here comes to our final challenge.

How Long Does SEO Take For Lead Generation?

After 6 months of efforts, you can see your website in #1 or #2 pages of Google search engine, Bing, etc. Lead generation majorly depends on the results we achieved in search engine rankings. As long as your website has higher search engine rankings you have a chance to get 45-50% leads. However, considering these 5 elements will also increase your leads and, obviously, your revenue.

5 Major Factors to increase your leads and revenue

Factors to increase leads

  • Targeted Traffic: Using strong keywords in title and description will allow you to get identified when your users are searching for a similar keyword. If you display the product or service with the keyword what your users are searching, his chances of clicking on your link are high.
  • Long term Positioning: Long term positioning of the website in #1 page will definitely increase your productivity in terms of Branding and Lead Generation. So, focusing on your search ranking will increase your leads and also reduce the necessity for paid ads.
  • Position Yourself as an Expert: The expertise of your firm and your competitors may be the same. So, to stand out from the competitors, position yourself as an expert to your prospects by demonstrating the reasons to contact you.
  • Higher Customer Engagement: Direct engagement with customers through live chat, forums, etc. results in better word-of-mouth and more leads.
  • Wider Presence: Build a wider presence for your website through social media engagement. Social media platforms are dominant authorities that determine the relevancy of your website and help to sustain your website ranking in the long term.

Conclusion

SEO is one of the best marketing tactics for higher ROIs. An effective search marketing strategy will have the reliability to render greater ROI by converting visitors into qualified leads. So, hire an SEO firm who can promote your products or services with proven SEO strategies.

Vmoksha Maintains Brand Consistency through Social Media

Social media has taken different forms and is managed to play a significant role in empowering the brand identity. Therefore, most of the companies are utilizing the diversity of social media platforms to maintain their brand consistency. Vmoksha is one of those companies, which implemented successful social media strategy for consistent brand identity. However, to continue our brand uniqueness we have revamped our social network profiles with new strategies.

Let’s have a look at how we executed social media for our business with these simple strategies. Maybe this would be helpful to your business too.

Multiple Platforms

Our business is not restricted to one platform. We have placed our business on multiple social media platforms like Facebook, LinkedIn, and Twitter. We also exposed our business through business pages in Facebook and LinkedIn. This helps us in going viral and reaching a large number of users.

Familiar Look

The look and feel of social profiles is the most important thing to attract and sustain users. For all of our profiles, our designer has created various elegant cover photo images that are relevant to our business processes. This gives a new and fresh look to our profiles. Each of the social networks has a different layout. So, make sure the image suits your profile layout.

social branding

 

Social Media Branding

Business Exposure

The profile pages of the social networks enable to expose your business through short and long descriptions. We have presented in detail about our website and services with fresh content and also linked our website to our social pages. We also provided the contact information to reach us for customer business needs.

Brand Consistency

Business Exposure

Regular Posts

Consistent brand identity requires consistent posting habits. We do postings every day on all our social platforms. We have also joined several groups related to our business through our user accounts and post regularly on all the groups. This helps us to get more likes and shares for our posts from different sources.

Regular Posts

Device Compatibility

Users can check updates and profile from any device. So, make sure whether the profiles cover photo images and the content placed is compatible with the mobile and iPad devices.

iPad Version

Device Compatibility

iPhone 6 Version

Brand Consistency

Brand Consistency Device Compatibility

 

So, concentrating on these basic points will help to increase your brand identity. Hope, these simple social media strategies will assist to maintain your brand consistency too.

By the way, don’t forget to like our Facebook page and follow our LinkedIn profile. We assure that we give you more updates and interesting posts about new technology and business trends.

How important is it for a business to have an online presence?

In this digital age, the Internet has profoundly altered the way we do business. This is because most of the people prefer simple and appropriate ways to buy or get a service done.

According to a study, more than 88% of all Internet users search for products, services, and websites, using search engines and online directories. So, if you want to be recognized by those 88% customers, get your business online today.

Importance of Online Presence for a Business

Digital Marketing has enabled drastic ways to reach a maximum number of customers and to convert those visitors into leads. Hence, whether it is small scale or an MNC having well-defined space on the web is essential to experience significant gains. Check-out few reasons why your business needs an internet presence.

Importance of digital marketing

Greater Exposure

Web presence helps your business go beyond the boundaries and showcase you anywhere in the world with one marketing campaign. It allows you to find new trends and markets that increase your exposure and acquires potential customers

Reduced Cost

Online marketing is more cost-effective when compared to traditional marketing methods. A real strategy with targeted digital marketing campaign will reach right customers at lower costs.

Real-time Results

With online marketing, measuring the success of your business is easy. Real-time results of the number of visitors, conversions, downloads, leads and sales can be viewed with just one click.

Brand Development

A well-organized website with quality content that target the needs of customers will add significant value to your brand and generates leads for your business.

Higher Revenues

With greater exposure, fewer costs, and more leads any business can reap maximum benefits and generate higher revenues in digital marketing.

 

How to Improve your Online Presence?

There are different ways to optimize one’s online presence. Be it an Individual or an Organization, building an online presence requires:

A Website that is accessible and functioning 24 x 7

Websites are becoming a widely accepted scenario, which gains brand’s reputation and revenue. To persuade a customer, it is imperative that your site must be available anytime. Hence, it is necessary to monitor your website constantly to check the availability and functioning of the website. The products, content, and services placed on the website should be able to access efficiently by customers.

Social Media Optimization

Social media sites like Google+, Facebook, Twitter, etc., help your business go viral at lower costs. It is one of the best ways to nourish your interaction with existing customers and to acquire new customers. Every image, video, or blog post you share will increase the likelihood of an eventual conversion. Also, adding social media share buttons on your website, emails, etc., will enable your content to be shared more quickly. Therefore, create profiles in all the leading social media platforms and start your activities. Make sure you update your social media profiles every day as customers always look for fresh, vibrant and unique posts.

Blogging

Blogging on your company’s website is the best possible way to differentiate yourself from the competitors. It makes a huge difference in search visibility, leads and sales. It increases search engine traffic, customer trust, and helps convert that traffic into leads. It gives a unique opportunity to share your voice and to increase your brand’s likability. Blogging helps in delivering valuable content to customers by posting write-ups or articles related to your business.

 

How to monetize your website?

To monetize your website, generating traffic is the most effective way. The more traffic you generate, the more likely you make sales. In digital marketing, there are a vast number of ways to generate traffic. Few most important ways are:

Search Engine Marketing

80% of customers do ample research before making a significant purchase decision, according to Digital Marketing Philippines. Henceforth, in order to make a customer reach your website, optimizing your search engine is crucial. Customers will come to your site through search results.

Optimizing company’s on-page factors like Meta tags, Meta Description, Title and Alt images by adding keywords, sitemaps, social bookmarking, and targeted content will list your website in top search results. Pay per Click or other paid advertising campaigns can also get more internet users to your company’s site.

Social Media Advertising

Social Media platforms are helping businesses to gain more customers by allowing them to place ads on these platforms. For example, Facebook ads help companies to target a specific group of customers by specifying the demographic and geographic characteristics while creating ad campaigns. Twitter also has Twitter Ads, through which companies can outgrow their reach. Twitter hashtags and mentions help firms to maintain a close relation with customers.

Mobilize

Today most of the customers access the internet from their mobile devices. Design a website that is compatible with all the devices and ensure that they get the same experience of viewing and functionalities while accessing through other devices.

Email Marketing

Email marketing helps to deliver a message to customer’s personal email. Email Marketing is very much essential as it gives a feel of individual and personal communication with the sender and receiver. Tools like Mail-chimp are widely used by enterprises to send bulk emails to people all over the world.

So, prepare your business for the future with appropriate strategies. In digital marketing, as long as you strategically invest, you will see significant gains.