How to Run a Profitable E-Commerce Business?

Over the past few years, e-commerce sales have profoundly been reaping benefits for businesses. However, a comprehensive business strategy is required to acquire maximum profits in the e-commerce world. So, here I have mentioned you some tips on how to run a profitable e-commerce business.

Profitable E-commerce Business

Know Your Differentiators

It is important to know your differentiators when you plunge into any business. Differentiate your business from the competitors to get disclosed by the customers. Though Jabong was not the novice in the e-commerce industry, it created a niche for itself by targetting fashion & accessories as a category. Similarly, Ekbote Furniture knows the strength of its offline brand in solid wood furniture manufacturing, entered the online market to take the likes of Fabfurnish and Pepperfry by offering finest products at a competitive price.

Pick the Right Technical Service Provider

The scalability or performance is vital for any e-commerce business. It needs to be adroitly supported by a technical service partner, which helps you focus on the core business leaving the technical support as your partner’s responsibility. Therefore, it is necessary to choose a right technical service provider to achieve your goals.

Focus Long-Term Goals

If you adapt online business marketing and acquire loyal customers in a short term, you get profits within 6 to 12 months from launch. To succeed in e-commerce early, you need to invest your time and money prudently in the beginning. For example, Haldirams Online currently offers free shipping pan India despite the value of products purchased. Their aim is to improve the habit of buying namkeen online among customers as they believe that the quality of their brand will ensure that no other competitor can achieve that.

Target Potential Customers

Every customer may not be interested in buying your product. Hence, start your experimentation with different ideas in the digital world and narrow down few tactical plans that work and scales. Implementing target search engine marketing, social media optimization, affiliate sales, up-sell, cross-sell, and selling on multiple marketplaces will drive more traffic to your website. To find the right potential customers, it is necessary to have an effective digital marketing strategy.

Focus on Post-sales Service

Unlike physical retail, e-commerce service comes after the sale. Your old customers are a valuable source of sales. As they already know your business, you can persuade customers to buy from you again with better post-sale services. You may send personal thank you notes, encourage customers to share their happy stories on social media, etc., may create wonders in your digital marketing.

Follow these steps and expose your business on all the popular marketplaces to reach a maximum number of customers. Whether it is an e-commerce or m-commerce store, a well designed and developed platform is imperative to attract and engage customers.

Vmoksha’s seasoned professionals create an online store in the web or mobile platforms, which will be the best interface between you and your customers. We design and develop your website in such a way that customers handle your e-commerce platform without any confusions and hassles and can be easily worked upon.

What innovations can we expect from SharePoint 2016?

Since 14 years, SharePoint has been delivering its features and functionalities extensively to mid-size and large businesses. SharePoint 2013 was released 3 years back, Microsoft has changed a lot of things, especially in Office 365. However, the IT pros, developers and end users are eagerly waiting for the next version – “SharePoint 2016″.

Recently, Microsoft has shared some updates on key enhancements and capabilities that they are bringing in SharePoint 2016, which will be available from Q2 2016. Microsoft particularly focused on delivering on-premise deployments and cloud innovations through hybrid deployments of SharePoint Server with Office 365.

SharePoint Server 2016 will deliver capabilities and enhancements in three key areas:

  • Improved user experience
  • Cloud-inspired infrastructure
  • Compliance and reporting


What innovations can we expect from SharePoint 2016

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Improved User Experience

For any organization, faster decision-making and maintaining connects are crucial capabilities to increase their business effectiveness. The primary workplace necessity is user’s ability to access information while moving. Hence, SharePoint 2016 will deliver improved mobile access to applications, content and people together with touch-based experiences across various devices and screen sizes.

The file storage and document collaboration will become more people-centric with SharePoint 2016. Besides, it will facilitate improved user experience and new capabilities that are available either through a hybrid implementation of Office 365 and SharePoint Server 2016 or as a part of the on-premises deployment.

With SharePoint 2016, you can quickly discover relevant data that is stored in both on-premises and cloud environments powered by Office Delve and Graph. In addition, it also helps in streamline communications with higher integration with Yammer and Exchange and also enhancing management of new types of media by integrating with Office 365 Video.

Cloud-inspired infrastructure

SharePoint 2016 brings your internal investment to the data center, which improves reliability, performance, and scale. It also enables true hybrid scenarios that enhance the actual on-premises investments.

Microsoft will enable a broad ecosystem of partners and solutions through a standard set of APIs that cross over cloud and on-premises. SharePoint 2016 will simplify end-user support and training for IT by integrating products like the next release of Windows Server, Exchange Server 2016 and the next generation of SQL Server.

Considering the customers who run business on-premises with hybrid deployment, Microsoft has committed in delivering SharePoint 2016 as the most stable, secure and reliable version that help organizations to benefit from cloud innovations.

Compliance and reporting

Overexposure to data and information may have legal and compliance implications. SharePoint 2016 is designed with a wide range of features and capabilities to protect your sensitive information with the help of Data Loss Prevention (DLP), enables data encryption with new scenarios, compliance tools that cross over on-premises servers and Office 365 and also ensures content usage that adheres to corporate policy.

Hopefully, these innovations in SharePoint 2016 will help move your business ahead!

Vmoksha has expertise in SharePoint services, especially in Migration Services and Portal Development.

Our specialists will strategize with you and ensure a new hosting environment that is tailored to address your needs. Let our experts create an optimized SharePoint solution to size up your business.