Zapier – Superpower App to Automate Workflows

Zapier is a business automation tool that allows multiple business apps to speak to each other. It is majorly focused on business needs enabling users to repeat the tasks and automate them between different applications. For example, between gmail and mail gun, hot mail and mail chimp, etc.

Zapier is an enormous time saver with handy integrations just like Connect Your Apps and Automate Workflows. Zapier moves information between your web applications automatically so that you can focus on your most important work.


Zapier



How to integrate apps in Zapier?

Zapier consists 101 apps, which we can integrate or connect to each other for repeated task automation/ transfer of information.

Zapier

Note: Every task you automate is called as zap.

Now select the apps that you want to automate. Here, I am trying to automate tasks between Gmail and Google tasks. I’ve just selected both the apps and Zapier suggests me what are the workflows available for automation.

Zapier

Select the desired integration

Zapier

Click on “Use this Zap”

Zapier

Click on “Use this Zap”

Now, Zapier will load the workflow details and the actual integration between applications will start.

Zapier

Just select the option “Email Matching search” and click on continue

Zapier

Select the Gmail Account to Authorise and Test the account (You can add multiple accounts also).

Click on “Save +Continue”

Zapier

Mention the subject or from address or label that you prefer while filtering emails and creating tasks.

For example: from:amy OR from:david or subject:dinner label:my-family
Click on “Continue”

Zapier

Cross-check the details and click onFetch and Continue

Zapier


Click on “Continue” and complete the Gmail integration part.

Google Tasks Integration:

Zapier


Select Create Task and click on “Continue”

Zapier


Add your Google account (it can be the same Google account or different)

Click on “Save + Continue”

Zapier


Arrange the tasks based on your subject, content, and label body. This was the real tricky part of organizing your tasks. You need to identify the pattern of your emails and set accordingly.

Zapier


“Click on Continue”

Zapier


Finalize task details. Click on “Create & Continue” or “Skip test & continue”

Note: Sometimes it fails throwing 400 error. Just try again with a proper request.

Zapier


Click on “Continue”

You’re done with the Zapier…

Zapier


Navigate to Dashboard: You will see your Zap there. Turn on or off based on your requirement.


Now, it’s time for testing your zap!

Send a mail with the similar template that you have set as a key in your zap.

Zapier


Now open your target mail id and check whether you have received the mail.

Zapier


Important: For free account, there are some limitations.

Zapier takes about 5 min to add the content to Google tasks. Wait for 5 min and open Google tasks to check it.

Zapier



Here we go. Zapier added the mail to Google tasks.

In the same way, we can integrate many applications and design workflows. Zapier has free and premium plans enabled with specific features. So, choose a plan that best suits your business needs.

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Architecting Serverless Notifications on AWS

Real-time notification plays an important role in use cases like you need to notify the users when there is an update available for the app or when a comment/inquiry is received on a website. In such use cases, the web admin should be notified and the user should be addressed with some kind of confirmation notification either through email/sms/push notification (in the case of a mobile app).

Generally, implementing notifications will be an easy task when we have a dedicated server with the help of Web Sockets. We can make a permanent link between the server and the user and use publish-subscribe mechanism to share messages. The browser will be subscribed to automatically receive the messages without checking for constant updates.

Generally, implementing notifications will be an easy task when we have a dedicated server with the help of Web Sockets. We can make a permanent link between the server and the user and use publish-subscribe mechanism to share messages. The browser will be subscribed to automatically receive the messages without checking for constant updates.

What exactly does serverless mean?

Before knowing about serverless, we should understand

BaaS:3rd party services (commonly known as “BaaS” or Backend as a Service)

FaaS:Custom code that’s run in the containers (“FaaS” or Function as a Service)

Serverless architecture basically refers to the applications that generally depend on these services. AWS is the best-known vendor host currently. By using these kinds of ideas, and by moving focus to the front end, such architectures generally eradicate the need for the server system sitting behind the application.

Such architectures can significantly reduce the cost of operational and complexity of the dependencies and immaturity of support services.

Here, I’m trying to describe how to implement a notification system (Email, Push Notification, SMS) for a use case that I mentioned earlier.

Serverless Notifications Architecture Diagram

Architecture

Advantages of Going Serverless
  • Simple, dynamic & flexible
  • Best-in-class PaaS
  • Easy to use/implement
  • Easy to build
  • Reliable
  • REST API is independent of platform or languages
  • Secure & scalable
  • Deploy fully functional software on the AWS Cloud

Getting Started

Prerequisites

Knowledge of Node JS, and AWS services (Lambda, API-gateway, DynamoDB, cloud watch)

There are many ways to automatically create these routes, functions, and DB setup using some serverless js .But here I am going to show you manual setup of all these things.

Simple Steps for Creating API

Step 1: Create API-Gateway (resources & methods)

  • API-Gateway is a fully managed service provided by AWS that makes easy for users to create, monitor, publish, maintain, and manage secure APIs.
  • Open Amazon API Gateway console. Select an existing API or create new API by entering a name.
  • API-Gateway

  • On the API tree view, just click the Actions button in the menu to “Create Resource” and name the resource
  • With the selected resource, create a new method and select the HTTP verb with the method

Step 2: Setting Request templates

Click on Integration request and select body mapping template.

Set the value to application/json and give a template. This template controls the request passed to lambda event. If you want to filter some details as per your requirement or send extra parameters to the request, it is done here. Simply to say, you will have control on the request passed to the lambda function /mock.
You can generate different templates using the online tools provided by AWS.

the request, it is done here. Simply to say, you will have control on the request passed to the lambda function /mock.

You can generate different templates using the online tools provided by AWS

StackDev_Node

Step 3:Create/setup Lambda

The actual process of triggering the emails/push notifications/messages happen inside this lambda function. Here, I want to show triggers between the lambda and dynamodb and vice versa.
We need 2 lambda functions
1. Simply receive the request and save the data into dynamodb.
2. When there is a new data insert into dynamodb, the lambda triggers and sends notifications

Lambda function 1:
A. Event (Request details)
B. Reading the configuration from s3 bucket (secured area)
C. Saving the data into dynamodb
D. Sending the response back to API-gateway

Lambda function 2:
A. Event (inserted data in dynamodb)
B. Reading the configuration from s3 bucket (secured area)
C. Pushing Notification through Firebase
D. Pushing a message through 3rd party service (solution infinity)
E. Reading the templates from s3 (Mail body)
F. Pushing emails through MailGun or Amazon SES (Admin, user, manager, etc)

Step 4: Setting a Response templates

This is also similar to the integration request. Click on Integration response and select body mapping template. Set the value to application/json and give a template
This template controls the response passed by lambda. If you want to filter some details as per your requirement or format json response, it is done here. You will have control on the response passed by the lambda functions /mock. You can generate different templates using the online tools provided by AWS
Note: This is really helpful for formatting the response when you try retrieving the data from dynamodb and passing to the user.

Step 5: Enable CORS

CORS defines a way to client web apps that are loaded in a domain to interact with the resources in other domain.

Click on “Enable CORS” option in Actions

StackDev_Node

StackDev_Node

Step 5: Deploying the API

After an API is created, you must deploy it to utilize them. In AWS, deployment takes place in stages .We can say stage as a version of API (dev, test, stg, prod).

Click on “Deploy API” Option in Actions, add the stage details and save. Your API’s are deployed!

Fire Base (Push notification to Devices)

Firebase gives you the scope to develop high-quality apps and to grow the user base. We cover the essentials so that you can monetize your business and focus on your users. We have many services provided by the firebase. Here, I will show you push notification implementation.

Firebase also provides NO-SQL DB for storing data as similar to Dynamodb

  • Log into firebase console and select Create New Project
  • StackDev_Node

  • You can setup apps for Web, Android, and iOS. Follow the instructions to setup the android or IOS project and build the application and to deploy in your device
  • StackDev_Node

  • Click on the app of your choice.
  • StackDev_Node

  • Click on Notifications from the left panel. Here you can push and test whether your app is working as expected or not
  • StackDev_Node

    Result Notification:

    StackDev_Node

    Lambda Coding (Node)

    Prerequisites for node: Configurations, HTML templates loaded from s3

    Node modules: Mailgun, AWS SDK, Markup.js, FCM-push, global-tunnel

    Sample code for pushing a notification

    var FCM = require('fcm-push');
    
        var serverKey = '';
        var fcm = new FCM(serverKey);
    
        var message = {
            to: '/topics/global', // required fill with device token or topics
            collapse_key: 'your_collapse_key',
    		priority:'high'	,
    		category:'receipt',
            data: {
                your_custom_data_key: 'your_custom_data_value',
    			 title: 'sample',			 
                body: JSON.stringify('BODY YOU WANT TO PASS')
            }
        };
    
        //callback style
        fcm.send(message, function(err, response) {
            if (err) {
                console.log("Something has gone wrong!");
            } else {
                console.log("Successfully sent with response: ", response);
            }
        });
     
    

    Sample code for Mail Notification

    templateBody- s3 html template
    config- s3 configuration file
    var message = mark.up(templateBody, emailObject);
                        //Initialzing mail gun
                        var mailgun = new Mailgun({
                            apiKey: 'MailGun API KEY',
                            domain: 'DomainName registered'
                        });
                        //initialozing the input parameters
                        console.log(config);
                        var data = {
                            from: config.emailFromAddress,
                            to: config.emailTOAddress,
    			   bcc: config.emailBCCAddress,
                            subject: config.emailSubject,
                            html: message
                        };
    
                        //sending the mail through the mailgun
                        mailgun.messages().send(data, function(err, body) {
                            //If there is an error, render the error page
                            if (err) {
                                result.message = 'error';
                                console.log("got an error: ", err);
                            }
                            //Else we can greet    and leave
                            else {
                                result.message = 'Send sucessfully';
                                console.log("sent");
                                context.succeed(result);
                            }
                        });
    					 
    

    Sample code for sms Notification

    //sending sms to Customer
                //initializing Json request
                var Json = {};
                Json.sender = config.SMSSender;
                Json.message = CustomerQuery;
                Json.format = 'json';
                Json.flash = 0;
    			Json.sms = [];
    			var receiver = {};
    			receiver.to = ContactNo;			
    			Json.sms.push(receiver);
                var body = JSON.stringify(Json);
                var globalTunnel = require('global-tunnel'); 
             	// making POST request to send SMS
    		  request.post({
                           url:     url,
                           body:   body
                      }, function(error, response){
              if (error) {
    			  result.message = 'Send SMS faild'
    		      result.error = error ;
                  context.fail (result);
    		  }
              else{
    			  result.message = 'SMS sent Successfully to customer' + ContactNo;
                  console.log('response to customer' +  JSON.stringify(response));
    		      context.succeed(result);
                  }
               });
    		    
    

    Sending Push notifications is one of the best approaches to sustain and enhance customer engagement with your app. The existence of great services like AWS helps developers to achieve this service efficiently in a short amount of time.

Over 200 Participants Were Trained at Vmoksha IoT Bootcamp

IMG_20170312_125510

We are glad to share that Vmoksha has successfully completed its 17th IoT Bootcamp. On completion of this Bootcamp, we have passed an important milestone i.e. over 200 participants were trained at our IoT bootcamp. This has empowered us to train more participants effectively in the future. We would like to thank every participant for their enormous support.

All our bootcamps were assembled by participants from absolute beginners to the technical professionals from various domains such as Engineering, Medical science, and Management. We are elated to find that our training has helped candidates in developing their knowledge and skill to excel in their professional life as well as enabled them to develop IoT solutions on their own. Overwhelming with the response from participants, we have included a one-day additional session to our regular 2-day bootcamp that demonstrates IoT & WSN (Wireless Sensor Network) based on the candidate’s preference. We have also started online IoT training for the participants’ convenience.

Vmoksha is currently one of the best IoT Training providers as per the attendees. Click Here to know what our participants say about Vmoksha IoT Bootcamp.

How We Establish Our Business Through Meetups?

meetup

Meetups are a great means to meet local entrepreneurs and enhance business networking. When the best brains meet and discuss their ideas, the amount of knowledge, business opportunities, service offering, advisory, and connections that can be gained is unimaginable. Understanding the potential of participating in events, Vmoksha CEO & Director attended numerous meet ups throughout the New York to network with people of similar mind or interest. The business connections they acquired from attending such meetups have opened doors to different challenges and possibilities to work on.

How we managed to get connections?

We constantly search for Meetups through online tools like Meetup.com and Eventbrite on topics that match with our Industry and service offerings. For the past 3 months, we have attended over 20 meetups related to IoT, Networking, Big data, Women Entrepreneurs, Sports and Entertainment and Food Tech, Health, etc that were conducted throughout the New York.

Pioneers and leaders from different organizations had attended and discussed their views on the current business scenario. We have also introduced and discussed our service specialties and observed that many entrepreneurs were keen to know more about our organization. This enabled us to reconnect with those persons who have shown interest in our products through Emails & Calls. Around 200 new contacts were added to our CRM and through emailing, we were able to be in touch regularly with those contacts.

How Meetups Benefited Us?

  • Got a chance to exhibit our newly developed product, IONHACCP.
  • Discussed and shared knowledge on industry trends, technological advancements, etc.
  • Found opportunities in partnership programs
  • Met industry experts, reconnected with old friends and driven business opportunities from these connects.

Meetups helped in spreading our brand awareness and enabled us to understand the opportunities waiting for us and the channels that we need to focus.

Vmoksha at IoT SHOW INDIA 2017 – Profit From IoT
IMG_20170302_111509

We never miss an opportunity that can augment our business network. IoT SHOW is one such opportunity for Vmoksha to meet 3000+ delegates from IoT domain.

The event was organized at Bangalore by EFY group with the support of Ministry of Electronics & Information Technology, India. It was a 3-day event, where the participants will get to see cutting-edge IoT components, solutions, and technology as well as meet engineers who create amazing products. As suggested by the tagline, “Profit From IoT,” the event benefits all the stakeholders with valuable insights gathered from the most popular vendors of IoT components that will help them in developing viable IoT solutions.

There were several seminars from industry experts, which helped us in acquiring deep-domain knowledge of IoT that aids in nurturing Vmoksha’s IoT practice with a lot of creative and innovative ideas.

Few of our favorite sessions:

  • An interesting session on “AI and Medicine,” which gave insights on current happenings in AI to deliver personalized medicine.
  • IoT forensic session focusing on IoT security, which is a key concern and revealed how other players are handling the concerns.
  • A session on edge computing (Fog Computing) was helpful.

We have also met Mr. Ganesh Shankar, CEO of FluxGen, who has established a working relation on an interesting solution called “Smart Solar panel.”

The IoT SHOW is an excellent platform for major exposure to IoT stakeholders and to interact and understand peers and prospects better.

 

Our Vice President and Mobility & IOT Practice Head at IoT SHOW

IMG_20170302_111509

AAHAR – International Food & Hospitality Fair 2017
AAHAR

AAHAR

Our Vice President – Engineering, who is also the Product Head of “IonHACCP” has participated the AAHAR event on 8th & 9th March at New Delhi.

The food industry in India currently valued at US$ 39.71 billion and is expected to grow at a CAGR of 11 percent to US$65.4 billion by 2018. Knowing the importance of food industry in the near future, the India Trade Promotion Organization (ITPO) is organizing the AAHAR event every year for the worldwide Food and Hospitality merchants and sourcing experts to communicate, market, and promote their company products. It was a 5-day event where merchants can exhibit products, technologies, or services to National and International buyers and generate sales or leads.

AAHAR event helped us a lot in networking with the industry and establishing the business contacts. As IonHACCP is targeted to cater the food and hospitality compliance needs, the visit benefited us to meet the industry leaders and exchange the ideas. We had also got a chance to meet a senior executive from Cooper-Atkins Corporation, Singapore, and established a partnership between our companies. We have also found a distributor for importing various hardware devices from overseas for the IonHACCP delivery. We are ecstatic that a CEO and General Manager of a large chocolate manufacturing company has shown interest in our product and discussed the implementation of HACCP compliance monitoring system.

Overall, the event was well-organized and favored us in promoting IonHACCP.

 

Our Vice President with Cooper-Atkins Senior Executive

IMG_20170308_121445

Women’s Day Celebration – 2017

International Women’s day was celebrated at Vmoksha with complete involvement of teams, HR, and management.

Do not wait for someone else to come and speak for you, It’s you who can change the world” – Malala Yousafzai

Women are an integral part of any developed society, organization or nation and at Vmoksha we witness the same.  They are moving shoulder to shoulder with their counterparts in discharging their duties with efficiency and honesty.

A special day for Women is an encouragement to the team for their relentless work both at the office and at home.  The event was marked with cake cutting, followed by games and a very hearty speech from the HR.

Our HR delivered a beautiful speech appreciating the necessity of celebrating the day and contribution made by women towards the success of the company.

I believe that if more Women lean in, we can change the power structure of our world & expand opportunities for all” – Sheryl Sandberg

That is why it was appropriate to cherish and celebrate a day dedicated to women.

Cake Cutting

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Groupfie

Women's day celebration

What is Jenkins?

During the earlier days of my career at Vmoksha, I have been assigned to set up Jenkins for an Android project development. With a mere knowledge of Java Software Development in those days, it was quite a challenge for me. Initially, I tried to understand what Jenkins is, why it is used and how it helps our android projects. I read the Wikipedia article of Jenkins but couldn’t understand much though. Then, I have done a thorough research to understand about Jenkins.

I know you are also searching for Jenkins and landed on this page. I am pretty sure that after reading this Jenkins blog, you will comprehend Jenkins better.

Introduction

Jenkins is a Continuous Integration (CI) server or tool which is written in java. It provides Continuous Integration services for software development, which can be started via command line or web application server. And also, it is happy to know that Jenkins is free software to download and install.

Continuous Integration

Before going in details to Jenkins, let me tell you what Continuous Integration (CI) is.

Continuous Integration (CI) is a development practice that requires developers to integrate code into a shared repository several times a day. It is a process of running your tests on a non-developer (say testers) machine automatically when someone pushes new code into the source repository. The below diagram shows the CI workflow.

jenkins

In this type of procedure, there is a huge advantage of knowing whether all the jobs (configured project in Jenkins) work properly or not. And also we can get fast feedback. The fast feedback is very important so you will always know, right after you broke the build. In the console, you will get the detailed log messages. From this, you will get to know what the reason for job fail was and you can also get to know how you can revert it back. Using an Artifact Repository in CI server will successfully deploy the built snapshot and release which is available to other developers.

If jobs run occasionally then the problem is that since the last time there will be a lot of code changes might have happened. So it will be hard to figure out which changes introduced the problem. But when it is set to run automatically on every code push then it is always easy to know what and who introduced the problem.

Some of the attractive reasons why you need automate build testing and integration are:

  • Developer time is concentrated on work that matters:  Most of the work like integration and testing is managed by automated build and testing systems. So the developer’s time is saved without wasting on large-scale error-ridden integrations.
  • Software quality is made better: Issues are detected and resolved almost right away which keeps the software in a state where it can be released at any time safely.
  • Makes development faster: Most of the integration work is automated. Hence integration issues are less. This saves both time and money over the lifespan of a project.

Continuous Build System can include tools like Jenkins, Bamboo, and Cruise Control, etc. Bamboo has better UX support but it is not a free tool. Jenkins is an open source tool, easier to setup and configure and also has a very active plug-in development community which makes it favored. Now, let us dive into the Jenkins tool.

Jenkins History

Jenkins was originally developed as the Hudson project. Hudson’s creation started in summer of 2004 at Sun Microsystems. It was first released in java.net in Feb. 2005.

During November 2010, an issue arose in the Hudson community with respect to the infrastructure used, which grew to encompass questions over the stewardship and control by Oracle. Negotiations between the principal project contributors and Oracle took place, and although there were many areas of the agreement a key sticking point was the trademarked name “Hudson” after Oracle claimed the right to the name and applied for a trademark in December 2010. As a result, on January 11, 2011, a call for votes was made to change the project name from “Hudson” to “Jenkins”. The proposal was overwhelmingly approved by community vote on January 29, 2011, creating the Jenkins project.

On February 1, 2011, Oracle said that they intended to continue development of Hudson, and considered Jenkins a fork rather than a rename. Jenkins and Hudson, therefore, continue as two independent projects, each claiming the other is the fork. As of December 2013, the Jenkins organization on GitHub had 567 project members and around 1,100 public repositories, compared with Hudson’s 32 project members and 17 public repositories.

Continuous Integration with Jenkins

Jenkins tool is heavily used in CI which allows code to build, deployed and tested automatically.

jenkins

Let us depict a scenario where the complete source code of the application was built and then deployed on the test server for testing. It sounds like a robust way to develop software, but this method has many weaknesses. They are,

  • Developers have to pause till the complete software is developed for the test results.
  • There is a huge possibility that the test results might show lot many bugs. This makes developers be in a complex situation to find the root cause of those bugs since they have to check the entire source code of the application.
  • Delivery process of software is slowed down.
  • Continuous feedback referring to things like coding or architectural issues, build failures, test condition and file release uploads were missing so that the quality of software can go down.
  • The whole process was manual which increments the risk of repeated failure.

It is obvious from the above-stated problems that along with slow software delivery process, the quality of software also went down. This leads to customer unhappiness. So, to overcome such confusion there was a crucial demand for a system to exist where developers can gradually trigger a build and test for each and every change made in the source code. Therefore, Jenkins tool is used in CI. It is the most mature CI tool possible. Now let us see how Continuous Integration with Jenkins crushes the above shortcomings.

For software development, we can hook it up with most of the repositories like SVN, Git, Mercurial, etc. Jenkins has lots of plugins that are available freely. These plugins help to integrate with various software tools for better convenience.

One really nice thing about Jenkins is, build configuration files will be on disk which makes massive build cloning and reconfiguring easy.

Advantages of Jenkins

  • Jenkins is an open source tool with much support from its community.
  • Installation is easier.
  • It has more than 1000 plug-in to make the work easier.
  • It is easy to create new Jenkins plugin if one is not available.
  • It is a tool which is written in Java. Hence it can be portable to almost all major platforms.

The diagram below depicts that Jenkins is integrating various DevOps stages:

 jenkins

Once the project is configured in Jenkins then all future builds are automated. It has basic reporting features like status and weather reports (job health).

j3

Most companies who handle continuous integration use their individual cloud-based continuous integration servers built on applications like Jenkins. With Jenkins, organizations can advance the software development process through automation. So overall to say, Jenkins integrates development life-cycle processes of all kinds which include building, documenting, testing, packaging, staging, deploying, static analysis and plenty more.

How Does SEO Help Your Business Grow?

What is SEO?

Search engine optimization is the process of optimizing the website content such as keywords, images, and text to optimize their websites for search engines such as Google, Yahoo, & Bing and thus improve their search engine rankings. SEO is a technique adapted to rank a website well in search engine results. It improves the volume and quality of traffic to a website from various search engines.

seo-optimized-wordpress-themes

Search engines perform several activities in order to deliver search results.

Crawling – The process of fetching all the web pages linked to a website. This task is performed by software, called a crawler or a spider.

Indexing – The process of creating an index for all the fetched web pages and keeping them in a giant database from where it can be retrieved later. Indexing is identifying the words and expressions that best describe the page and assigning that page to particular keywords.

Processing - After receiving a search request, the search engine compares the search string in the search request with the database indexed pages.

Retrieving Results - At last, the best-matched results will be retrieved, which is nothing but simply displaying them in the browser.

Importance of SEO for Business

To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for.

Search engine optimization is essential because:

  • The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions.
  • SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales.
  • Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.

How does SEO help Your Business?

Due to the ever-increasing popularity of the internet and social media, many companies are investing a significant portion of their budget on search engine optimization. Many companies have been found investing in SEO because if they don’t, their rivals will overtake them. Take a look below how our SEO services can assist your business in fulfilling its potential.

Improve Search Engine Ranking

Once your website ranking increases, there is a higher chance of more traffic being diverted to your web pages. This can be precious to a new startup or blog looking to establish in the present market trend.

Better Conversion Rate

The conversion rate is the ratio of the number of people who become your customers to the total number of individuals who visit your web page. The highly targeted SEO will help divert genuine visitors to your website those who are really interested in your business. This will help to increase your rate of conversion by converting potential visitors into customers thereby increasing your sales.

Brand Awareness

Visibility plays a key role to make your brand popular. Presenting your business in the top search engine results will gain a large number of visitors, which in turn enhances your Brand awareness. Ranking higher for multiple keywords plays a major role for Brand awareness.

Engage with Your Customers

Customer engagement is more crucial to improve any product or service. When your web page or blog has been search engine optimized, you will be in a better position to engage with your customers efficiently and get invaluable insights to improve your product or service. When people see their opinions being practiced, they are bound to develop a sense of friendliness, which can further boost your revenue.

To enhance your website presence, you must consider SEO marketing today. Just setting up a website is not enough. Your website has to be marketed and promoted well to be present everywhere. A larger part of web traffic is driven by the search engines like Google, Yahoo, MSN, and ask.com.

At Vmoksha, we believe that Digital Marketing is more than connecting our clients with their customers; it is about empowering your brand providing measurable and tangible results that help you stand out in the today’s marketplace. To achieve this goal, we offer an array of Digital Marketing Services as you required and just-in-time when you need it.

To view the cost-effective Digital Marketing Plans we provide, please Click Here.

5 Ways We Leverage Grammarly at Vmoksha

Even a perfect writer needs proofreading to avoid the embarrassing typos and grammar mistakes. At Vmoksha, we create plenty of content as a part of our daily deliverables especially blogs, emails, social media engagement, etc. Therefore, to minimize the hassle associated with proofreading, we have integrated Grammarly into our business process and leveraging its benefits for over a year.

Grammarly enterprise benefits

Here are few of our favorite features from Grammarly.

Grammarly for Blogs

As a part of our regular blogging process, our technical writers need to write or proofread several blogs for the company as well as for the clients. Sometimes, while proofreading the content, we overlook minor spelling or grammar mistakes as the context is more important. Grammarly, the most accurate grammar and spell checker is helping us in minimizing the grammatical errors in the content which may distract our readers from reading the blogs while allowing us to focus more on the context.

Grammarly makes blogging easier by suggesting mostly accurate and valuable corrections that we might have unnoticed. It checks for incorrect article usage, wordiness, passive voice, incorrect modifier usage, and other grammatical concerns. It also helps in Vocabulary enhancement by suggesting synonyms for words throughout the article.

Grammarly for Word

The Grammarly add-in for Microsoft Word assists us while preparing technical documents. Our business process includes several technical documentations, manuals, case studies, etc., which needs to be created in the word document for better depiction with images and graphical representation. The technical documentation contains plenty of content and needs a lot of attention and time to check every word and sentence. Grammarly simplifies our work with its precision in finding mistakes we ignored.

Grammarly for Browsers

The Grammarly extension to browsers such as Chrome, Mozilla, and Safari helps us in understanding any blogs, documents, etc., while reading online. The tool features such as thesaurus, and dictionary will provide meanings and synonyms of any word with just a double click and make the sentence more understandable. It also supports with spell and grammar checks on any text editor in your browser.

Grammarly for Emails

Grammarly extension allows us to send emails with confidence for effective communication. Sending error-free emails to clients and customers is the most important part of a business and we are achieving it efficiently through Grammarly.

Grammarly for Social Media

We also leverage Grammarly extension when we are posting and commenting on social profiles such as Facebook, LinkedIn, Twitter, Google+, etc. Grammarly proofreading for social media posts will help us to correct the mistakes before posting which rescues us from the limitations of Twitter and LinkedIn i.e., no edits after posting.

Overall, Grammarly is a tremendous tool that aids every blogger or technical writer with speed over accuracy. However, the premium version has more advanced features such as Plagiarism Checker, Vocabulary enhancement, and Finding advanced issues, which enables you to experience the full-fledged advantages from Grammarly.