Cross-Platform Mobile App Development – Why and When to Choose it?

When you have made the decision of developing a mobile application for your business, the first question that comes to your mind is which mobile platform to choose. With the availability of various platforms like iOS, Android, Blackberry and Windows, choosing the right platform is critical for reaching your business goals. However, to increase the market of a business, sticking to one platform is not a smart approach. Your application has to be developed nearly in all the competent mobile platforms to reach your target audience. Therefore, using mobile technology like Cross-platform will help your application run on multiple platforms.

Cross-platform allows developers to focus on one single code base that can run on multiple mobile platforms. Though, creating an app in cross-platform technology raises challenges such as platform limitations, differences in tools and languages, platform integration, etc. it has a rising demand for its benefits like delivering cost-effective solutions, etc. while saving your time.

cross platform mobile app development

Why to Choose Cross-platform Mobile App Development?

Greater Market Potential

With cross-platform technology, you can reach a maximum number of your target audience by being available on more platforms. The availability of your application on competing platforms like iOS and Android benefits your business with greater market potential.

Faster Development

Developing an application in different platforms separately may be a lengthy process. Developers can leverage one codebase in cross-platform and customize on multiple platforms rather than creating a new codebase for each platform. Hence, developing apps on cross-platform is faster and also helps to release your app quickly.

Cost-effective Solution

Cross-platform is a cost-effective solution as it requires single development skillset. The maintenance charges and updates will sync across all platforms and devices, which saves your time and money.

Lower Technical Barriers

Working on cross-platform technology tools like ActionScript & Flex or HTML & JavaScript is easier for developing an application. It helps a developer in lowering the technical barriers and allows them to focus in creating the application.

Uniform Look and Feel

When an application is running on a single codebase, the uniformity in look and feel of the app can be maintained easily. This kind of uniform app may portray your brand image.

Though cross-platform assists your business with various advantages, some parts of this technology have to be improved. It has some limitations with user experience, platform integration, and flexibility. Hence, it is necessary to evaluate all the possibilities and absurd when deciding whether to choose native or cross-platform. The ideal choice you make depends on your business goals.

How Vmoksha help you choose the right technology for your Mobile Application?

Either it is a native or cross-platform approach, each platform has its strengths, weaknesses, and appropriate use cases. Choosing the right technology is utterly based on your key use cases and business parameters.

No matter whichever platform you decided to create your app; whether it is native or cross-platform, Vmoksha will help your dreams come true with incredible mobile apps. We suggest you in choosing the appropriate platform for your app requirements and deliver highly innovative, interactive, and easy-to-use mobile app that sync with your business needs.

The following table summarizes the different approaches by Vmoksha:


Development Approach



Key Use Cases

  • Simpler apps, more information in nature
  • Multiple device types distributed across key users
  • Works well for enterprise applications that do not require complex device functions
  • Widget-based apps

  • Large user base on one device
  • Apps requiring high-end user experience, more transactional in nature
  • Apps requiring extensive device and/or OS functions
  • Canvas-based apps

Tools & Technologies

  • PhoneGap
  • RhoMobile
  • Worklight
  • Titanium Appcelerator
  • iOS SDK
  • Android SDK
  • Windows Phone SDK


So, why late! Approach us today. We combine technical resources, design talent and your business requirements to deliver mobility solutions that are not just compelling but also cost-effective.

About Tejaswi

Sree Tejaswi is a passionate blogger, who loves reading books and enjoys traveling around the world. She adores writing fun and informative articles on technology as well as health updates.

One comment on “Cross-Platform Mobile App Development – Why and When to Choose it?

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